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Sales Engine

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Content Strategy Before Technology Acquisition

Sales Engine

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. But if you’re not in a position to be constantly talking to prospects as a marketer, your sales people are the next best thing.

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Content Strategy Before Technology Acquisition

Sales Engine

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. But if you’re not in a position to be constantly talking to prospects as a marketer, your sales people are the next best thing.

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What can the losing football coach teach us about making your sales quota?

Sales Engine

Hubspot cites direct and indisputable correlation between the number of Blog Posts that a company creates and the number of inbound leads that they receive. Just like winning football teams are in a perpetual state of adjustment to get the right match-ups, call the right plays, and put their players in the best position to win.

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What can the losing football coach teach us about making your sales quota?

Sales Engine

Hubspot cites direct and indisputable correlation between the number of Blog Posts that a company creates and the number of inbound leads that they receive. Just like winning football teams are in a perpetual state of adjustment to get the right match-ups, call the right plays, and put their players in the best position to win.

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4 Questions to Ask Yourself Before Outsourcing Content

Sales Engine

With the prevalence of marketing automation systems like Marketo, Hubspot, Infusionsoft, and more, many companies have bought the cart before the horse. If this process is not established in-house, or is broken, you may need your content development partner’s help in best practices around lead follow-up and nurturing.

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5 easy steps to building ongoing thought-leadership content

Sales Engine

All of these questions will help you determine the topics and mediums that will best resonate with your audience. Hubspot has a decent process for building buyer personas outlined here. What were the responses? Which topics resonated with your audience and which did not (and do you really know why)? Generate Buyer Personas.

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5 easy steps to building ongoing thought-leadership content

Sales Engine

All of these questions will help you determine the topics and mediums that will best resonate with your audience. Hubspot has a decent process for building buyer personas outlined here. What were the responses? Which topics resonated with your audience and which did not (and do you really know why)? Generate Buyer Personas.