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Paul Gillin

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Recommended Reading – 7/9/15

Paul Gillin

Million Tweets Say About the Best Time to Tweet – Buffer Social. People have been arguing about the best time to send tweets practically since the dawn of Twitter. The most popular time to tweet and the best times to tweet for engagement differ across time zones, so it’s still important to experiment.

Hubspot 50
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How to Get Salespeople Aboard the Social Media Train

Paul Gillin

Ask for a blog entry on what they like best about sales, why they came to work for your company or 10 reasons to love the local football team. B2B marketing Social Media Tips HubSpot Jeff Hoffman linkedin sales Twitter' Make it safe to express opinions. Why Sales Is Going Inbound: Introducing Signals.

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). Both turned out to be promotions for companies exhibiting at the conference.

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How Much Should You Pay For Content?

Paul Gillin

In the computer industry, which is what I know best, $1 to $1.50 Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. Paying within two weeks, rather than the corporate-mandated 60 days, will make you their best friend. I’m sure there are many more. Final Note: Be Reasonable.

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