Hubspot Inbound Conference Recap 7 of 9
Kaon
SEPTEMBER 23, 2015
Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Decision- Time to decide what is the best way to fix my problem and reach my goal. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. Then, you need to focus on the buyer’s journey.
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