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The 23 Best Content Ideation Tools


Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? HubSpot.

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How to beat Hubspot at its own game

grow - Practical Marketing Solutions

“How can I ever beat Hubspot?” First let me say that I admire HubSpot so this is not an anti-HubSpot post. Having said that, you do not want to be Hubspot. Forget about being HubSpot. HubSpot is focused on building search traffic with Terminator like efficiency and they will win that game. HubSpot is a machine, you’re not. disagree.

The 24 Best Online Writing Tools and Apps


Showcase reviews: HubSpot, TNW News, Quick Sprout. 6) Hemingway App. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog. 7) CopyPasteCharacter. Showcase reviews: Hubspot, SiteTuners. Showcase reviews: Hubspot, Quick Sprout, Rebekah Radice, Robbie Richards. Showcase reviews: Hubspot, Quick Sprout. Showcase reviews: HubSpot.

A Tale of Two Sittings: Best of Times with HubSpot and Teradata

Customer Experience Matrix

Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. By “prescriptive”, it means recommending the types of marketing programs to create, as opposed to predicting which existing marketing campaigns are best for an individual customer. But I digress. Where was I? Fair enough.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

Hubspot Inbound Conference Recap 7 of 9


Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Decision- Time to decide what is the best way to fix my problem and reach my goal. Filed under: Marketing Guru Tagged: B2B , BOFU , Buyers journey , customers , Hubspot , Inbound , Kaon , kaoninteractive , Marketing Funnel , Pain Points , Sales and Marketing Alignment , Sales funnel , social media.

54 Pearls of Marketing Wisdom from HubSpot


The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” With Panda and four (maybe five) major social networks, the best content will rise to the top. Start solving problems.

The Five Best Infographic Creation Tools and Services


Here are four of the best such tools…plus services to call on if you have the budget and really want to make sure your infographics look original and great. ” —  HubSpot. Showcase reviews:  Small Business Trends, HubSpot, Programming Graphics Resources & Reviews, Cent Muruganandam, QuickSprout. 3) HubSpot. Google Review Count:  3,600,000.

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HubSpot Expands into Voice-Based Marketing Automation

Fearless Competitor

Editor’s Note (Jeff Ogden of Find New Customers was the featured guest on Hubspot TV some time ago. The B2B demand generation and global marketing firm Find New Customers wishes to congratulate Hubspot on this important new capability. As an add-on to the HubSpot Marketplace, Ifbyphone LeadResponder for Hubspot is integrated seamlessly into customer accounts.

B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah


This post originally appeared on HubSpot's Sales Blog. Since he co-founded HubSpot almost 10 years ago, the business has grown from $0 to $181M in annual revenue. We all know from common sense and personal experience that when we’re tired, we can’t perform at our best. You’ll never be at your best if you’re tired and distracted, so avoid overworking. Not too shabby.

The 14 Best Content Planning and Research Tools


Best Content Planning Tools. 1) Trello. 10 Best Content Research Tools. 1) Google Scholar. Showcase reviews:  HubSpot, SnapApp. HubSpot. With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Google Review Count: 1,190,000. Pricing: free.

12 Awesome HubSpot Resources That Won't Cost You a Dime


But sometimes, the best things are free. Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 12 Free Features & Tools for Marketers. 1) HubSpot CRM. HubSpot's new site,, catalogs photos that you can use for blog posts, social media, or wherever else you need high quality photos. For free.

How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]


Try HubSpot's 30 day trial to see how you can control your marketing from one platform. Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. Try it now for Free - HubSpot's Free 30 Day Trial

20 Tremendous Digital Marketing Stats and Facts


HubSpot ). HubSpot ). HubSpot ). Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs. combined. Measurement remains problematic. Consumers hate online ads.

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B2B Marketing Trends for 2016

them the best rather than reaching for more eyeballs. the workforce around social business best practices. in training to enable their teams to make the best use of these new capabilities. technology will determine the best time and day to deliver the message. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy


After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook. 1) First, create a personal Snapchat account. Back in 2011, Snapchat was synonymous with risqué teen behavior. Add Friends.

4 Email Marketing Best Practices


Below you’ll find an aggregation of email best practices to help you get the most out of your next campaign. By offering your audience an incentive in your subject line, you can increase your open rates by as much as 50%, according to a HubSpot blog. Emails are one of the best tools in the inbound marketing toolbox. moment where they finally become a customer. Critical Tool.

Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]

Crimson Marketing

With this uncharted future on the horizon, how do you determine the best way for you to use and leverage technology in marketing? recently had the pleasure of speaking with Mike Volpe to discuss his expert insights on trends in marketing automation, content strategy, and how HubSpot championed inbound marketing: . The legacy your marketing efforts leaves behind is key.

How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)


Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. But are those end-of-post calls-to-action (CTAs) really the best option? After all, any conversion rate optimization expert worth their salt knows to take industry "best practices" with, well, a grain of salt. One Final Note About "Best Practices".

34 (of the) Best Google+ Tips, Tactics and Guides of 2011


Learn all of that and more here in almost three dozen of the best Google+ reports, guides and insights of the past year. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. Google Plus Tips & Best Practices by webbROI. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. It’s the fastest-growing social network ever. ”).

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HubSpot Goes #DeskFree, Pioneering the Next Frontier of Workspace Collaboration


HubSpot has always been committed to building a collaborative environment that helps our employees do their best work. Removing the desks from the office has been the smartest decision we''ve made for our company''s culture," said HubSpot CEO Brian Halligan. Workplace collaboration has become a hot topic in the software and tech space. And our company is happier than ever.

The 14 Best Marketing Automation Tools


These firms are also  much more likely to be “best in class,” and most see sales pipeline opportunities increase by 10-15%. Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo. Showcase reviews:  SnapApp. 2) HubSpot. HubSpot handles inbound holistically. Best suited (like Marketo) for large enterprises.

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). ” Clearly the Hubspot model is built on leads. The Hubspot model is very clear: Produce content that generates more leads every month. If you are selling a personal service (like I am) the relationship model may work best.

Why We Unsubscribed 250K People From HubSpot's Marketing Blog & Started Sending Less Email


A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Well, as it turned out, the HubSpot Marketing Blog had a bit of a graymail problem on our hands. Consolidating all that into one daily email that includes our best content was logical and lovable.

The HubSpot Culture Code: Creating a Company We Love


We are releasing a public beta of the HubSpot Culture Code. Like HubSpot, the Culture Code is a perpetual "work in progress," so we'll update it periodically. HubSpot is growing. We thought it could be interesting and possibly even useful to offer up this inside look at HubSpot and the people behind it. The HubSpot Culture Code: Creating A Company We Love.

How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers


Here are some top tips from great managers here at HubSpot. We all know email can be one of the biggest time sucks, but it's also still one of the best ways for others -- including members of your team -- to reach you with questions and information. Boomerang for Gmail is a favorite of Melissa Miller , who manages HubSpot's marketing operations team. The best part?

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The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story


Over the last eight years, lots of things have changed in HubSpot''s marketing. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. How to Generate Leads with HubSpot ). And our monthly lead numbers? Email Metrics.

Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. Hubspot tends to view inbound marketing as an engine for leads. Hubspot tends to view inbound marketing as an engine for leads.

Why I unsubscribed to Hubspot

Fearless Competitor

Adios Hubspot. Breaks my heart, as I love these guys and their content is awesome, but I agree with David Berkowitz of 360i , who tweeted that Hubspot emails were too frequent. David and I both signed off from Hubspot. Content is fabulous, but nagging was getting to be too much. It interferes with life. Since I unsubscribed, my Blackberry can cool down on the weekend.).

A Year in Review: Why 2014 Was HubSpot's Best Year (So Far)


The proudest moment of my entire career, at HubSpot and beyond, was in September 2014. This past INBOUND is just one reason 2014 was the best year in HubSpot history. After eight years of prep, HubSpot became a public company on October 9th. Check out the entire review or keep reading to get some high-level insights of our company''s past year. Look Back at 2014.

Introducing HubSpot's P.E.T. Program: Taking 'Office Dogs' to a Whole New Level


Here at HubSpot, there’s one thing we love above all else: Dogs. More like new best friend. smush-faced pug? Instant heart warmer. Majestic golden retriever? It’s no wonder our "bring your dog to work" policy at our Cambridge headquarters is an employee favorite. Program. We believe in healthy, productive, and happy employees. Let freedom ring … or squawk. or meow. or growl.

21 of the Best Social Media Marketing Guides of 2013 (So Far)


What are the best strategies for promoting social content (and which bad ideas should be avoided)?  Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. ” phase. 90% of Inc.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like


Here’s a real life example of one of HubSpot’s compounding blog posts. Are titled in a way that reflects common SEO best practices. Compounding titles contain words that suggest certainty and utility, such as “How”, “What”, “Why”, and “Best” -- and it’s no coincidence that people often search for ‘how to do x’ or ‘what is the best y’. What Are Compounding Posts?

7 Real Marketing Interview Questions From HubSpot's CMO


Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. All my best interview questions are here for the taking. Then ask them how they would determine which homepage meets those goals best. In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. My Interview Approach. Next Steps.

Infographic: The State of Marketing Automation Maturity

The Point

As the infographic below illustrates, results from the survey suggest that, while the typical marketing automation user makes full use of some functionality, many more are failing to follow even the most basic lead management best practices , best practices that represent some of the most compelling business rationale for investing in marketing automation in the first place.

Benefits of HubSpot's Social Media Tool


HubSpot Marketing Automation Software has all the tools in one dashboard. Look into HubSpot’s Social Tools. HubSpots Social Tool incorporates all the same functionality, but with more horsepower under the hood. Once Hubspot's Social tool has gained enough analytics, it will recommend times that are best for posting to your channels to increase the effectiveness of each post.

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

Time after time, HubSpot’s research shows that inbound leads are both lower cost and higher quality than those from outbound marketing. Adding direct mail, and dimensional direct mail for specific audiences, is one of the best ways to maximize the overall response rate for an audience. 6. You need to generate leads, right? The B2B Lead Generation List. 1. Search marketing.

Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches


When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. Even the best editors get stuck when thinking of new ideas. Is that metaphor really the best way to explain a complex issue? nothing. Yes, just one.

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The 25 Best Slideshare Presentations Of 2013

B2B Marketing Insider

The 25 Best Slideshare Presentations of 2013. 1. Million pageviews for this presentation showing us how to make the best of our most precious commodity: time! 3. Culture Code: Creating A Lovable Company   from  HubSpot All-in-one Marketing Software. More than a million pageviews for this 1st of 2 top Hubspot presentations. Did I miss any of your favorites?

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