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Digital B2B Marketing

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6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

Time after time, HubSpot’s research shows that inbound leads are both lower cost and higher quality than those from outbound marketing. Adding direct mail, and dimensional direct mail for specific audiences, is one of the best ways to maximize the overall response rate for an audience. The B2B Lead Generation List. Direct Mail.

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Connecting Thought Leadership to Lead Generation in B2B Marketing

Digital B2B Marketing

One of the best examples of this is Hubspot and the incredibly successful webcasts with Dan Zarella. Dan’s recognition as a thought leader allows Hubspot to run lead generation programs that are the envy of many marketers. That’s bigger than a sold-out crowd at the largest NBA stadium!

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The Dark Future of Native Advertising

Digital B2B Marketing

Hubspot gets more than 1 million visitors a month to their site and nearly 750,000 leads a year. Largely driven by content, Hubspot is delivering numbers many marketers can’t match with much larger advertising budgets. Indium Corporation has made their engineers the core of their content effort and are providing useful (i.e.