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Best of PowerViews: Are You Tenacious About Sales Follow Up?

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For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Each interview is available on our blog and YouTube channel. In his ebook Unselling: Sell Less to Win More , Peter will help you shift the buyer-seller relationship from subservient to collaborative.

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4 Trends Shaping B2B Marketing in 2011

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As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. Be that expert who can help them with their problems by offering solutions.

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PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps

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Click to start video at this point — Measuring return on social media investment is hard, Jill says, because it’s difficult to know if leads came from YouTube, a blog, a newsletter or a Tweet. Show me that you’ve helped other people like me solve these problems. How can I help them understand our target customers in greater depth?

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Why Engagement Will Not Generate Leads (and what to do about it)

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For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. At best, sales are often blindly attributed to content as part of a mass media branding success using fuzzy math.

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PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus

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Paul believes the “big four” social media sites—Facebook, Twitter, LinkedIn and YouTube—will continue to cement their positions at the top of the social media world as they continue to grow at the expense of smaller operations. It's got to be a solid budget item". That’s how people learn.