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5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Act-On

The second is figuring out how to make those lead nurturing campaigns work harder. She looked at the current program metrics to determine which messaging worked and which didn’t. Email nurture campaigns help you build affinity with both customers and prospects. Check out these nurture campaign best practices to achieve success.

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8 Email Testing Best Practices to Help You Work Smarter

Litmus

We compiled this list of email testing and monitoring best practices from our team of Litmus email experts to help you find new ways to test smarter , get flawless emails out the door faster, and make sure they stay flawless , too! Learn more The post 8 Email Testing Best Practices to Help You Work Smarter appeared first on Litmus.

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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

Even if you have a rule against it, your employees probably use ChatGPT for work. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. These are powerful tools that can help your organization. We know this from observation and a few useful stats.

Training 153
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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Knowing your KPIs is your secret to knowing what’s working, what’s not, and where you need to steer your ship next. Improving Video Content for Better Goal Fulfillment Making your video content the best it can be is a must. Leveraging SEO for Video Content For your video content to really work its magic, visibility is key.

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12 Plays to Kickstart Your Recruitment Process

With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even more frantic. To stay ahead in this race, every recruiter needs a good playbook. Download now!

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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

You need the best SEO strategies that deliver results. Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in. Keep Searching for the Best SEO Strategies One of the best SEO strategies is to keep looking for effective SEO strategies. The robots can’t do that (yet ).

SEO 263
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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

Act-On

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. As a result, they research how to best align content with a buyer’s journey.

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How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Register now to secure your spot and receive playbooks, benchmarks, and checklists to help improve B2B marketing results.

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Best Practices for a Marketing Database Cleanse

Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. What’s involved in their maturity process?

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What Is the Gemini Effect in B2B Marketing?

In such a complex environment, how can loyalty marketing help? Or do they select a reward that is beneficial to their business or the associates who work for them? Download this white paper from B2B loyalty experts, Reward Paths, to gain some experience-based insight on how best to approach this unique characteristic.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Either way, you're on the right track and we have just the thought-leaders to help you! During this webinar you will learn: Today’s best data sources when building out your ideal customer profile.