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11 TED Talks Every Content Marketer Needs to Watch

Marketing Insider Group

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given? Whether you’re in a content marketing rut or just looking to learn something new, you’re in the right place.

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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

That’s why today, we’re sharing 14 key social media metrics and their meaning to help you decode the hidden truths that lie in your data. Average Engagement Rate (AER) The Average Engagement Rate (AER) helps businesses understand how well their content is resonating with their audience. It’s your job to put the puzzle pieces together.

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How Should LinkedIn Algorithm Changes Affect Your Strategy?

Top Rank Marketing

But there are plenty of publicly available details and insights to help you shape your content strategy – including recent revelations from LinkedIn itself. In order to better ensure your audience (and by extension, the LinkedIn algorithm) sees your content as relevant, interesting and valuable, there are some proven best practices to follow.

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250+ Instagram Reel hashtags to boost engagement for your brand

Sprout Social

We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. It helps people interested in your topics or themes easily find your videos. Target your niche demographics and audiences Your videos might go viral, but not everyone on Instagram is a potential customer.

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How to create a social media viral video

Sprout Social

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. But they also know that there’s no one formula to attracting viral success. What makes a social media viral video?

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Why Trend-Hopping Can Lead to Brand Failure on Social

Convince & Convert

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” We know, you’re probably tired of hearing that word, but let’s face it, virality is never going away. They’ve gone viral for shifting email culture , meeting culture , and honesty in the workplace.

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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Don’t worry — we’re here to help you out. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Unsurprisingly, therefore, the search engine behemoth is one of the best places to discover current trending topics. Best of all, the tool is free.

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