Marketing Insider Group

NOVEMBER 29, 2022

Consider using breadcrumb navigation to help web visitors understand their current location in relation to other pages and navigate back to previous pages as needed. Also, make sure your website offers a search function to help users quickly navigate to the pages they want to view. The post Is it Time to Redesign Your Website?

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Optinmonster

APRIL 8, 2024

They aid with navigation and help visitors discover related content on your site. 360° Views Your shoppers may not be inside your physical store, but you can still give them a 360° view of your products. According to XO3D , a UK-based creative consultancy: “360° views can improve a website’s ranking on search engines.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? These 7 strategies will help you learn how to convert new leads and first-time buyers into loyal customers. That’s because social proof is one of the best ways to convince shoppers to give your product or service a try.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Contently

MARCH 23, 2023

Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest. Metrics help us make data-driven decisions to improve our strategies. This not only increases revenue but also helps to build a loyal customer base.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Engagio

MARCH 19, 2024

Prescriptive Sales Dashboards offer a unified and prioritized view of a seller’s territory / account list where sellers spend most of their time (i.e. The reps who can limit distractions and increase their time selling will have the best shot at p-club. So, what is it? CRM, Outreach, web app). What problem does it solve?

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Martech

JANUARY 4, 2024

Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. Dig deeper: 9 ways to improve your content’s UX beyond great writing Consider differences It is important to treat metrics such as site speed as best practices.

Optimization 123

Optimization Analysis Comparison Opt-in 123

Sprout Social

FEBRUARY 7, 2024

Are you consistently creating on TikTok without getting the views or engagement you’d like? Users can leverage the feature to get more views on TikTok , website visits, followers, messages or profile views. These include the number of video views, likes, comments and shares on your video. TikTok Promote may be the answer.

Paid Content 118

Paid Content Promotion Budget Programs Copyright 118

Litmus

MARCH 27, 2024

We frequently use data to help us understand our own audience. Engagement times Keeping track of engagement times can help you get insights on how your subscribers interact with your email after they open and before they click. Or you can just have fun with it to grow your relationship with your audience.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Salesforce Marketing Cloud

APRIL 9, 2024

Andy Cotgreave, senior data evangelist, Salesforce Link Copied Big data grew so fast and became so unwieldy that an entire industry emerged to help companies parse and analyze it. They connect all your disconnected internal and external data, giving siloed areas of your business a complete view of customer activity and data.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Litmus

MARCH 13, 2024

In just 3 steps, we’ll help you say goodbye to send time anxiety with a bulletproof method to ensure your emails display beautifully in the email clients your subscribers use. Pro tip : you can adjust your view to see all previews in full length to QA right here in Checklist instead of just seeing a cropped view.

CAN-SPAM 92

CAN-SPAM Marketing Automation Services Template Work Management 92

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. This activity includes views, shares, “Likes,” comments and new subscribers. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. Is your YouTube engagement where you want it to be?

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Sprout Social

MARCH 25, 2024

We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. It helps people interested in your topics or themes easily find your videos. Sprout Social’s Hashtag Tracking tools can help you pinpoint exactly which hashtags work best for your Instagram strategy.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Sprout Social

FEBRUARY 15, 2024

View this post on Instagram A post shared by Sprout Social (@sproutsocial) Shares and resharing Sharing and resharing brand content seems like a simple form of audience engagement. Gain feedback Tracking audience engagement helps you learn how your target audience feels about your brand.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Sprout Social

FEBRUARY 5, 2024

In this article, we’ll explore best practices for honoring Black History Month and feature stand-out brands who champion and celebrate all year long. DEI as a business best practice So why should brands be cautious of withdrawing their previous DEI commitments and embrace celebrating cultural heritage months like Black History Month?

Social Media 111

Social Media Practices Media Best Practices 111

Convince & Convert

APRIL 12, 2024

In this post, we’ll help get rid of the overwhelm in this topic and we’ll breakdown the steps you’ll need to take to start making a case for social media marketing, start empowering your social media teams to start owning what they do best, and to ultimately prove the ROI of your social media efforts.

Social Media 135

Social Media ROI Media Cross-Selling 135

SocialPilot

JANUARY 31, 2024

It helps you to evaluate your steps and learn from others’ mistakes. These case studies will help you know how to shape brand awareness, growth, and engagement in the B2B SaaS arena with influencer marketing. To plan a successful influencer marketing campaign for your B2B SaaS brand, start by learning from the best.

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

OCTOBER 2, 2023

Several factors can lead to stack underutilization, including scope issues, viewing investments as costs or inadequately supported teams. All customer data should be viewed by the company only and comply with data privacy and data security best practices and directives.

Work Management 107

Work Management Paid Search Agency Marketing Management Advertising Benchmark 107

Optinmonster

MARCH 22, 2024

How To Decide Whether or Not To Disable Comments Here at OptinMonster, we believe in doing what is best for our users, even if that means some extra time, effort or expense. At the same time, we also believe in making smart, data-driven decisions–and helping you to make those decisions–so that you can spend your resources wisely.

Correlation 73

Correlation Lead Scoring Lead Ranking Traffic 73

Only B2B

APRIL 24, 2024

So, what’s the best way forward? In fact, they work best when integrated into your marketing strategy. They help create brand awareness and generate interest among potential customers. These strategies attract qualified leads and provide them with valuable information to help them consider your solutions.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Velocity Partners

MARCH 13, 2024

Content that lacks depth, credibility and a point of view is inherently unsticky. If your intern can produce content without any point of view — and without having any substantive knowledge on the matter — then it’s at risk because anyone can do it. when you’re trying to sell to experienced IT leaders?) But that value is going away.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Contently

MARCH 2, 2023

TikTok is probably the best-known platform for brand videos. But it’s worth noting that best practices for Reels are mostly the same regardless of the channel. Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Martech

MARCH 9, 2023

This helps them feel most confident when making buying decisions. Join this webinar and learn how to create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more.

Webinar Metrics 98

Webinar Metrics Digital Asset Management Marketing & Strategy Content 98

Salesforce Marketing Cloud

FEBRUARY 20, 2024

We were lucky to speak with a few Salesforce employees who were willing to share their stories to help illustrate areas of patient advocacy and their importance. Because of how rare it is, there is not enough research done to know the best way to treat it,” says Angulo. View initiatives

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

SocialPilot

JANUARY 14, 2024

Besides, for businesses, LinkedIn has rolled out some amazing new features such as Post Templates, Link Stickers, and Pinned Comments to help businesses engage better with their community and drive them. LinkedIn Live streams witnessed a 437% year-on-year increase in views. Every year, LinkedIn users view 280 billion feed updates.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Sprout Social

MARCH 16, 2022

Let’s explore video engagement metrics that help you understand organic performance across your biggest channels. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Fast reporting helps you understand what content impacts your business and strategy, and how.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Influencers can help balance brand and performance marketing The push and pull between brand and performance marketing is a common experience among chief marketing officers.

ROI 106

ROI Top of Funnel Work Management Advertising Agencies 106

Martech

MARCH 18, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Benefits of using Google Analytics include: Understanding website performance: It helps track key metrics like the number of visitors, page views, bounce rate, and average session duration.

Budget Programs 100

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 100

Scoop.it

APRIL 13, 2023

billion active users, and 68% watch a video to help them make a purchase decision. 1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Do you aim at getting new markets with its help? 2023 is here, and what do we have ? YouTube has more than 2.6

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Martech

APRIL 4, 2023

Here’s how to develop the best recommendation strategy for your site, content and audience. Most off-the-shelf content recommendation engines will not have all the capabilities discussed here, but knowing what’s possible will help you find the best solution for your business. What is content recommendation?

Marketing Websites 111

Marketing Websites Content Marketing AI Tagging 111

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? What Is Google Ads Retargeting?

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

ClickDimensions

MARCH 27, 2023

In our 5 Questions blog series, we profile our customers, partners and team members to help the ClickDimensions community become better acquainted. We help customers optimize their use of ClickDimensions solutions but we don’t stop there. Best marketing dollars we as a company have ever spent. What is Marketing Services?

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Salesforce Marketing Cloud

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. What are the best practices of building and growing an email list? The answer is easy if you take it logically, with these best practices. You can even use AI to help you automate it. It sure can. What are some common email list mistakes?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Sprout Social

APRIL 4, 2023

If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

Sprout Social

NOVEMBER 17, 2022

Here are 20 broken down by industry to help you get inspired and improve your video strategy. View this post on Instagram. View this post on Instagram. Brainstorming destinations or situations for your inventory could help customers envision themselves using your product, especially if they’re shopping with intention.

Brand Identity 118

Brand Identity Branding Advertising Agencies B2B Thought Leadership 118

Sprout Social

MARCH 5, 2024

Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. We are here to educate the partners on best practices and what goes into social media management and strategy,” Dan said. The big misconception about social is that it’s easy. It’s so much more than posting.

Resources 102

Resources Enterprise Management Work Management Marketing Management 102

Hubspot

OCTOBER 16, 2023

So you might be wondering, who viewed your LinkedIn profile? In this article, we‘ll dive into how you can see your profile views. Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? Open profile views. Well, you can find out. Let's dive in.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. The play: As Auntie Anne’s demonstrates, the best community engagement content costs $0. million views, 230,000 likes and 787 comments. million views at time of this article publishing. The Lion ??

Brand Identity 110

Brand Identity Branding Communities Viral Marketing 110