ViewPoint

SEPTEMBER 12, 2018

Most sales managers will tell you it involves three fundamental steps: Hire the best-qualified candidates; train them; and compensate for results. By vertical? How can you assure the best salesperson is in front of the best prospect at the best time. Building a successful sales force is not easy.

Top of Funnel 174

Top of Funnel Ad Building Verticals Training 174

ViewPoint

OCTOBER 5, 2018

He was willing to provide the sales team one of six choices: 200,000 targeted contacts (name and title) in the right vertical (no email addresses). 20,000 companies with multiple contacts and verified technical environment information in the right verticals (no email addresses). Can we win? Do we want to win? She selected Option #3.

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

ViewPoint

AUGUST 17, 2011

Larger organizations may deploy salespeople based on vertical industries. Ideal deployment puts the best rep with the best prospect at the best time. While Mary may not be the best rep, she is the best rep for this prospect. It is an ongoing educational process to help achieve full potential.

Work Management 120

Work Management Training Verticals Sales Qualified Leads 120

ViewPoint

SEPTEMBER 27, 2012

There are more frequent conversations about what marketing can do to help sales open doors and expand relationships, as well as how marketing can find, mine and nurture new opportunities. He adds that ultimately marketing’s increased role can help lower the cost of sales. What are the best vehicles for doing this?’”.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

APRIL 4, 2011

In your article you mention the need to solve key vertical challenges. It certainly isn't helping. To truly succeed, companies need to develop better processes, implement best practices, and determine key performance indicators. Whether or not they need outside help or hire someone to focus on it is a choice that they can make.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Planning 120

ViewPoint

MAY 5, 2015

I feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. Remember, you’re not trying to sell prospects, you’re trying to help them. First to respond was Carlos Hidalgo , CEO and Principal at ANNUITAS.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

ViewPoint

FEBRUARY 14, 2012

Matt Heinz has more than 12 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes; including Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. Even with the best-laid plans, things will go wrong. Common objectives.

Planning 120

Planning Deliverability Customer Satisfaction Microsite 120