Oktopost

APRIL 13, 2023

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working. Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

ClearVoice

DECEMBER 18, 2023

Map out where they are in your funnel and decide the best content to push them to the next step. Content Strategies for Sales Alignment Customer-oriented content can help prepare prospects for more aggressive sales techniques and offers. This includes logos, landing page variations, and notification bars.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. The triple touch is a tactic that salespeople use to engage prospects. Professional: Title, duty, empathy on shared pains, competitors, best practices. Industry: Trends, best practices, thought leadership. Want prospects to respond with lightning speed?

Tactics 237

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 237

Martech

APRIL 5, 2023

Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing. Create or update your strategic plan Whether you have a spreadsheet full of strategy or a bare outline, having a plan can help you allocate time and energy more efficiently.

Tactics 124

Tactics Email Marketing Planning Marketing Budget 124

Only B2B

JANUARY 18, 2024

The reason why marketers look for account based marketing tactics is the fact that they have risked losing some valuable clients in the rush to connect with everyone. ABM outperforms all other marketing tactics when it comes to ROI when you do ABM well. Account Based Marketing Tactics For Better ROI 1. Try not to waste that.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Launch Marketing

APRIL 19, 2023

For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Effective Customer Marketing with Content Personalization Tactics With a good idea of what customer marketing is, here are four content personalization components that support modern customer marketing.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Anteriad

MAY 31, 2023

Whether you’re launching a program for the first time of reevaluating your current campaigns, there are core account-based marketing tactics to set yourself up for success. Tactic 1: Start with strategic ABM alignment This account-based marketing tactic focuses on strategic ABM alignment.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

sagefrog

DECEMBER 13, 2023

Facilities Management Marketing Tactics To best market to your target customers, you must first understand who they are. It’s helpful to address a few pain points and how your facility service business successfully combats them. It’s projected to continue its growth from $1,291.6 billion in 2023 to $2,031.4 billion by 2030.[1]

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Webbiquity

DECEMBER 4, 2018

Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. Sales teams are in the best position to inform marketers of the language prospects are using, while marketers are best able to create and develop messaging that takes the language into consideration.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Only B2B

JUNE 5, 2023

In today’s competitive B2B landscape, businesses are increasingly adopting account-based marketing (ABM) tactics to drive personalized and targeted campaigns. In this blog, we will explore the best account-based marketing tactics that can help businesses dominate B2B marketing in 2023.

Account Based Marketing 78

Account Based Marketing Tactics B2B Marketing Multi-Channel 78

Rev

MAY 10, 2023

What ABM tactics should you use? And how do you use them in a way that stands out from all of your competitors using the same tactics? In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. But where do you start? What’s that?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

Launch Marketing

APRIL 8, 2022

While this is still important, B2B public relations tactics have slightly shifted focus to include things beyond sales-focused intentions. So, what are creative ways to change up and elevate your B2B public relations tactics? We look at three examples to consider that can help inspire your team’s public relations efforts.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Zoominfo

APRIL 24, 2019

As a result, Search Engine Optimization (SEO) has stepped into the spotlight as a vital digital marketing tactic. In fact, we’ve reached a point where many once-effective SEO tactics no longer work. But, just because SEO is still a viable marketing tactic, doesn’t mean certain outdated SEO tactics aren’t dead.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Launch Marketing

NOVEMBER 15, 2023

Below are five noteworthy nuggets that can help you stand out in the crowd. With this in mind, you may think it best to run campaigns on Facebook. The post Evolution of B2B Social Media Marketing Strategy: Trends and Tactics in the Current Landscape appeared first on Launch Marketing. times more engaging than long-form videos.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. We've compiled a list of five key tactics that are proven to boost conversion rates and accelerate the sales process. Get ready to take your sales game to the next level!

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Zoominfo

AUGUST 5, 2019

Chris’s years of experience in international crisis and high-stakes negotiations have helped him develop a unique program of globally proven business communication techniques. Check out our Q&A with Chris as he discloses marketing communication tactics for better communication in any scenario: Question One: Difficult Scenarios.

Tactics 159

Tactics Zoominfo Marketing & Strategy Correlation 159

Martech

AUGUST 22, 2023

Up to that point, we had a balance between tactics and strategy — and that was important. It’s time to go back to strategy and let it lead tactics. As I look around the marketplace, I see companies stuck in tactical mode. Tactics are the “how.” That mentality needs to transform into a harmonic balance.

Planning 92

Planning Tactics Marketing Plans Marketing & Strategy 92

Salesforce Marketing Cloud

JUNE 30, 2022

Good lead-generation tactics can help. Here are three tips to help you improve your lead generation tactics, using examples from how we do things here at Salesforce. Develop lead generation tactics that drive business. How to measure your lead generation tactics. How to test your lead generation tactics.

Lead Generation 96

Lead Generation Tactics Work Management Generation 96

The Lead Agency

MARCH 17, 2024

Trial which resources work best and consider changing which you use based on the page the form is on. If you want strong results, you have to regularly test different elements of your forms, including layout, field types, CTA buttons, and offers, to see what works best with your audience.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Heinz Marketing

JULY 8, 2022

However, you have a backlog of work that can help speed this up. Their comfort with the material helps exponentially in the verification of understanding. But your broader team could help, not only to lighten the load on your trainer(s) but also to provide more substantive in-the-moment lessons. 2) Establish a ‘Mentor’ Team.

Tactics 103

Tactics Peer-to-peer Training Sample 103

Zoominfo

FEBRUARY 17, 2021

It’s time to activate the triple touch sales tactic. The triple touch is a tactic that salespeople use to engage prospects. Use your research to align the prospect’s role and responsibilities with the problem you can help them solve. Want prospects to respond with lightning speed? What is the Triple Touch in Sales?

Tactics 130

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 130

Biznology

SEPTEMBER 6, 2017

They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video. Tech companies don’t need a “video strategy.”

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Animalz blog

NOVEMBER 28, 2023

What you need to know to make the most of this guide What follows are advanced AI research tactics. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” Some favorite ChatGPT questions for research papers: “What questions will this paper help the reader answer?”

Marketing AI 78

Marketing AI Research Tactics SME 78

Unbounce

JUNE 28, 2022

Here are some proven tactics you can use to increase social commerce sales: 1. Social proof is information customers gather from your online presence, user reviews, product ratings, and how people talk about your brand on social media to help them decide if your marketing messages are authentic. Shoppable pins on Pinterest.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Valasys

MARCH 20, 2024

Ecommerce retailers need to get creative with their partnership tactics and incentives to fully capitalize on this channel. For example, eBay routinely tests at least 3 ad variations with affiliates to see what imagery and messaging performs best. Offer coaching and support to help them succeed.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

Hubspot

FEBRUARY 5, 2024

Every time you use a selfish sales tactic, you’re destroying the trust between you and your buyer — but you’re not just hurting yourself. When a salesperson uses a slimy sales tactic, the entire sales profession takes one step backward. Can I help you with anything today?” Don’t be this person. But, it is perfectly fine.

Tactics 66

Tactics Cost Pricing Price 66

Oktopost

APRIL 14, 2021

By focusing on teamwork rather than working on random, tactical tasks, marketers can zoom-in on building the big inspirations that drive success. Joining this episode of the Radically Transparent podcast is Kevin Bobowski , SVP Marketing at Aurea Software.

Activities 107

Activities Tactics Creativity Transparency 107

Only B2B

FEBRUARY 26, 2020

However, generating marketing qualified leads by using MQL marketing tactic are more likely to work their way down the sales funnel which is a struggle for most marketers. While the whole concept of MQL lead scoring technique is strong and has helped many organizations to close more deals reliably, some companies have faced issues.

Lead Ranking 115

Lead Ranking Marketing Qualified Leads MQL Tactics 115

Engagio

JANUARY 24, 2024

But they trust people, and all these categories that put sellers in the best possible light as human beings are going to be trends that we see this year. Aaron: I think it’s going to be the brands that help you identify who’s interested and help you reach those people the quickest , which relates to Demandbase. He’s memorable.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

Biznology

MAY 8, 2019

These three effective digital marketing tactics that will help you gain positive business results. You want to make your blog the best ever and ensure you are putting your best foot forward on social media. As you curate content, make sure the content helps your business grow its reach. Curate Shareable Content.

Small Business Marketing 106

Small Business Marketing Tactics Business Webinar Metrics 106

seo.co

OCTOBER 5, 2021

Improve your SEO today by following these domain-specific optimization tactics, part of our 101 ways to improve your SEO! Including one or more of these keywords in your domain name can be helpful in boosting your search rankings, as you’ll get added relevance for related queries. Optimize your domain with target keywords.

Domain 96

Domain Tactics SEO Optimization 96

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. Use this math to identify the lowest hanging fruit or projects that can help move the needle the most. Track Every Dollar.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Digilant

AUGUST 18, 2022

When it comes to the best travel advertising platforms, social media is at the top of the list in the new digital age. Organic posting remains a smart online travel advertising tactic to build relationships, inspire customers, engage at different buying stages, and provide personalized customer service and support. of followers.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

Valasys

APRIL 19, 2023

Still, with changing times and evolving market trends, knowing what sales-qualified leads tactics will work best can be challenging. To stay ahead in 2023, you must know the best sales-qualified leads tactics to ensure that your SQLs are high quality and more likely to convert. Sounds cool, isn’t it?

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Oktopost

NOVEMBER 16, 2022

In this episode of the Radically Transparent podcast, Kelly Pronek, Vice President of Marketing at PriceFX , and Daniel Kushner, CEO of Oktopost , examine how to best retain top talent at a time when there is more demand than supply. As the CEO of Oktopost , he’s helping B2B Marketers measure the true business value of social media marketing.

Tactics 118

Tactics Transparency Work Management Viral Marketing 118