Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. Help the customers to be aware of the problem Nobody thought they wanted to carry around their music collection in their pocket before the iPod. It hadn’t even been imagined. This is true generally in innovation.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Top Rank Marketing

JANUARY 12, 2024

MarketingProfs Marketers Concerned With Losing Ability To Measure Campaigns [Study]. The post Elevate B2B Marketing News Weekly Roundup: B2B Priorities Study, Brand Authenticity Data, & GenAI in B2B appeared first on B2B Marketing Blog - TopRank®. Have you found an important B2B marketing news item we haven’t covered yet?

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

KoMarketing Associates

MAY 15, 2018

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ?

Case Study 152

Case Study Case Studies Studies Effectiveness 152

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Recording the conversation is incredibly helpful if they’re comfortable with it.

Case Studies 100

Case Studies Case Study Studies Stats 100

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

ClearVoice

SEPTEMBER 20, 2021

However, knowing Facebook hashtag best practices will help ensure you’re leveraging their power and not adversely impacting your content by annoying or repelling your audience. Case study: How a major brand engages communities with Facebook hashtags. Learn how along with hashtag best practices on the platform.

Facebook 98

Facebook Practices Best Practices Privacy 98

Lake One

OCTOBER 11, 2023

However, even the best of the best still run up against multiple walls if they don’t have the right support. AI in B2B sales and marketing has made significant strides recently, helping marketers and sales teams narrow down leads, segment customer lists into finer detail, and plan campaigns that speak directly to prospects.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Hinge Marketing

DECEMBER 7, 2020

Hinge announces the release of a new study of high visibility thought leaders and the clients that retain them. What are the best ways to build visibility? These are the types of questions this study was designed to answer. About the Study. It is believed to be the largest and most comprehensive study of its type.

Studies 96

Studies First-Mover Advantage Ideal Customer Profiles Case Studies 96

Biznology

DECEMBER 28, 2016

VALUE: Judge change by how digital transformation helps create the next business. Here are 11 inspiring case studies of digital transformation. STARBUCKS : COO Kevin Johnson perhaps sums it up best: “Where others are attempting to build a mobile app, Starbucks has built an end-to-end consumer platform anchored around loyalty.”

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

BenchmarkONE

APRIL 6, 2022

This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. Case studies are an important part of your content marketing strategy. Case studies are an important part of your content marketing strategy.

Case Studies 84

Case Studies Case Study Studies Work Management 84

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. These tips will help you leverage your organic conversations on Twitter and learn how to maximize hashtags.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

markempa

MAY 30, 2017

To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. This data helps us determine just how fluid it is. I want to help marketers do better. That’s why I interviewed Mathew Sweezey ( @msweezey ). That’s the decay rate. Churn them out of your database. Marketers are first.

Linkedin 297

Linkedin Research Studies B2B 297

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Allocadia

MAY 23, 2023

The CMO reached out to the marketing operations team to ask which campaigns had the best ROI. “We Box implemented Allocadia to help them move away from their spreadsheets and start managing their investments from end to end. They could now identify low-performing programs and either eliminate them, or adjust them to improve the ROI.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Contently

FEBRUARY 4, 2020

We aimed to help freelance creatives get paid well to do work they could take pride in. We also set out to help brands invest in great stories instead of stalking people around the web with crappy display ads. The post Study: 88% of Creative Freelancers Oppose AB5. Why everyone in the content world should care.

Creativity 199

Creativity Studies Classified Ads Storytelling 199

Webbiquity

APRIL 19, 2022

Social proof can help create trust and boost your business growth in 2022. They’ll recommend you because they honestly believe you are the best business for the job. Aim for the same atmosphere: professional and helpful, insightful and valuable, with no BS and no hidden agenda. Provide Insight with Case Studies.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Convert

OCTOBER 5, 2020

Discussing our findings with the Book Club as we went, here are the resources that helped us to make the most effective changes: The best book for those communicating across cultures, countries and time-zones. The best podcast for projecting presence on video calls. The best book to help you to become a better manager.

Allocation 82

Allocation Advertising Agencies Best Practices Paid Search Agency 82

Marketing Insider Group

SEPTEMBER 10, 2019

Many of our best posts don’t come from me. Here are some employee activation case studies from those who have. In addition to the employee ambassador program, Deloitte empowers its employees through a learning program that helps them advance in their careers. As you can see by our posts, we practice what we preach here as well.

Case Study 145

Case Study Case Studies Activities Studies 145

Top Rank Marketing

DECEMBER 8, 2023

Lee Judge @ALeeJudge Nancy Harhut @nharhut Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry. The post Elevate B2B Marketing News Weekly Roundup: B2B Content Value Study, Google’s New Gemini AI, & LinkedIn Expands Newsletters appeared first on B2B Marketing Blog - TopRank®.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Salesforce Marketing Cloud

DECEMBER 13, 2021

Their study, The Impact of Salesforce Training and Certification , revealed that companies with skilled and certified employees were not only more agile and efficient but also benefited from increased employee impact. According to the IDC study, Salesforce Certified Administrators are faster. The Trailblazer Blog.

Studies 98

Studies Peer-to-peer Product Validation 98

Sales Engine

AUGUST 2, 2017

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. This kind of buyer isn’t ready to be handed over to a senior sales executive and should instead be nurtured, or so common wisdom dictates.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Vision Edge Marketing

MARCH 26, 2024

An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Various studies, including the oft-cited McKinsey study , purport that companies embracing data-driven insights are multiple times more likely to acquire customers than data-driven insights laggards.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. In doing so, that helps attract new business. How to write a Case Study.

Case Study 52

Case Study Case Studies Studies Work Management 52

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. And how can I implement the best e-commerce marketing strategy? Research extensively in the industry you think your business fits in best. Doing this can help you to clearly understand how your brand can stand out. Consumer to Consumer (C2C) .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

Case Study 52

Case Study Case Studies Studies Best Practices 52

Outgrow

MARCH 25, 2020

Outgrow Interactive Content Case Study: How Golf Avenue Gained 80000+ Leads And More. Outgrow presents its latest interactive content case study on a brand from Canada - Golf Avenue. Today, it has more than 50000 golf clubs at all times and aims to provide the best price equipment for every kind of golfer. Who Is Golf Avenue?

Outgrow 85

Outgrow Case Study Case Studies Lead Scoring 85

Heinz Marketing

MARCH 4, 2023

How to Write a Case Study (That Actually Closes Deals) by Ryan Law Five advanced ways to improve the persuasiveness of your next customer case study and an acid test to see if you’ve done it. Then, we’ll dive into best practices and enrichment tools that can help you deliver on data potential. What is Data Enrichment?

Case Study 52

Case Study Case Studies Studies Cross-Selling 52

Contently

APRIL 11, 2019

When it comes to seeking external help, many marketers are outsourcing content creation to contract workers and freelancers, which may explain the slightly higher demand for junior and mid-level applicants. Specific marketing experience is only one part of the equation when narrowing down the best candidates.

Studies 165

Studies Work Management Planning Content Marketing 165

Sana Commerce

JULY 16, 2023

Composable commerce is a development approach of selecting best-of-breed e-commerce components and putting them together into a custom application built for specific B2B business needs. It synthesizes the best functionalities of each piece of software and creates a super-powered solution that works best for the B2B business using it.

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

Vision Edge Marketing

APRIL 16, 2024

Because these processes are key to scaling growth, we are often asked about the best ways to approach process optimization. A study by Accenture found companies that employ data-driven decisions experience a 30% growth rate. We’re here to help you unlock the power of this combination. Have questions?

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Porch Group Media

NOVEMBER 21, 2022

Charlie, tell us what they were trying to solve for and how you helped them. The renewables are always the best vote of confidence. The post Case Study: Full-Funnel Connected TV & Omnichannel Programmatic Ad Campaign first appeared on V12. Luci: Strategus worked with a Home Services company. Charlie: I love the story.

Case Study 52

Case Study Case Studies Advertising Funnels Top of Funnel 52

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What must be included in a case study?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65