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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Imagine what marketers could do with a treasure trove of data elements like these to help identify high-potential prospects. Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource).

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What's it take to generate leads that fuel your forecast?

ViewPoint

Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. PinPoint™ Platform , our automated solution that helps manage lead generation, qualification and nurturing. They won’t get followed up. Since 1997, we’ve had 3.6

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

ViewPoint

In this context, the solution works best for ecommerce companies where social media can be directly linked to transactions and revenue positions, a more straightforward ROI scenario than in the B2B complex sale. He helped build Salesforce.com with an outbound marketing perspective into the mid-market.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He comments, “Salesforce.com is a good example. There are a lot of strong personalities on the sales side, and, generally, I’ve seen it work best when sales is in trouble—when you’ve got a VP of sales saying, ‘Help me. What can I do? How can I improve the situation?’

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He comments, “Salesforce.com is a good example. There are a lot of strong personalities on the sales side, and, generally, I’ve seen it work best when sales is in trouble—when you’ve got a VP of sales saying, ‘Help me. What can I do? How can I improve the situation?’