Martech

OCTOBER 28, 2022

Employees can help define the company vision. Consumer behaviors and demands for privacy are forcing brands to adapt how they reach and best serve people’s needs. “ Evaluating ROI/ROAS. They can imagine ways to actualize this vision. But let’s face it. You constantly have to make content to stay top-of-mind.

Paid Content 136

Paid Content Advertising Agencies Paid Search Agency SMB 136

Sprout Social

SEPTEMBER 18, 2023

It will help prioritize vital areas, avoid overspending and adapt to unforeseen challenges. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

QuanticMind

MARCH 20, 2019

What they wanted was really quite straightforward: To make sure they were making the best possible use of their budget. Today, QuanticMind’s precise, AI-powered bidding algorithms are automatically and programmatically making in excess of 100,000 daily bid changes in Hot Topic’s program, anticipating and executing the best investments.

ROAS 40

ROAS Optimization Advertising Agencies SEM 40

Bionic

JANUARY 7, 2024

Bionic is here to help you gain an advantage, impress your clients, and stay ahead of your competitors. Without good data, the best AI in the world won’t do you much good. However, we specifically trained the Bionic Recommender to help you source media placements for your media plans. ROAS means “Return on Ad Spend.”

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

KoMarketing Associates

JULY 2, 2019

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. Use this math to identify the lowest hanging fruit or projects that can help move the needle the most. Track Every Dollar.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Positive ROAS (return on ad spend) is minimal for companies. Content Marketing Helps You Rank Well on Google. Your content needs to be the best answer to the question to win at ranking. It can easily become a money pit.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Unbounce

DECEMBER 4, 2021

Not only will automated ad bidding help you make your campaigns more visible online, but it will also save you a bundle of cash along the way. In a nutshell, automated ad bidding lets the computer bid on digital ad space in real-time so that you get the best possible exposure for your budget. Target ROAS.

Cost per Acquisition 94

Cost per Acquisition ROAS Automation Campaigns 94

Bionic

NOVEMBER 1, 2021

Bionic has recently built media software that enables you to plan and track all the most important media KPIs including ROI/ROAS , Brand Safety , Customer Lifetime Value , Conversions and Sales , Unique Reach , and dozens of other media KPIs. It’s clearly in the best interest of advertisers to measure the most important media KPIs.

ROAS 85

ROAS Media Advertising Agencies Paid Search Agency 85

Outgrow

MARCH 18, 2024

Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. Take a moment to explore and understand which tool aligns best with your objectives. And the tools that help with the analytical process of the data are called data analytics tools.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. Take a moment to explore and understand which tool aligns best with your objectives. And the tools that help with the analytical process of the data are called data analytics tools.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting? What Is Google Ads Retargeting?

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

Metadata

JUNE 1, 2022

It’s definitely no fun to be staring down economic uncertainty just as we’re coming out the other side of a life-changing pandemic—but the best approach is to keep our cool. So go have a little scream into the ether, then come back and check out these strategies for being the best B2B marketer you can be in a down economy.

ROAS 98

ROAS Planning Paid Search Agency Sales Qualified Leads 98

Zoominfo

JUNE 28, 2023

GTM strategies also help with maximizing customer lifetime value (CLV). Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution. Understanding customer pain points can help with messaging development in your GTM strategy.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Martech

DECEMBER 7, 2023

Dig deeper: Third-party data in advertising: Best of the MarTechBot Measurement and reporting When it comes to measuring and reporting website performance, there are a few key metrics you should pay attention to. This information helps identify improvement areas and refine strategies to maximize results.

Paid Content 74

Paid Content Acquisitions Cost per Acquisition Marketing AI 74

Contently

MARCH 23, 2023

Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest. Metrics help us make data-driven decisions to improve our strategies. This not only increases revenue but also helps to build a loyal customer base.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Envy

APRIL 5, 2022

Catch up with us, we would love to help! This can have a significant impact on B2B PPC campaigns, B2B lead generation, ROAS as well as revenue. What else should you know about boosting ROAS? Staying a step ahead of the ongoing developments will help marketers build a future-proof marketing strategy. Image via Google.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Martech

APRIL 13, 2022

When marketers promote an app, Luna Search Ads improves discovery by helping determine the best keywords to use and how to manage them in Apple Search Ads. When the goal of a campaign is post-install performance (ROAS, CPA, etc.) Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns.

Paid Search Agency 85

Paid Search Agency Ads Campaigns ROAS 85

SmartBrief - Marketing

SEPTEMBER 18, 2023

Collating this conversion data with your off-Amazon activity enables advertisers to compare return on ad spend (ROAS) for all channels and develop an omnichannel media strategy. However, the BRB does help mitigate against that, and conversion rates on Amazon are far higher than on a website. This alone will increase ad click-throughs.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

QuanticMind

AUGUST 30, 2023

For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Matchcraft

MARCH 7, 2023

Utilizing YouTube’s advanced targeting features can help you reach your desired audience more effectively and improve ad performance. Return on Ad Spend (ROAS): The return on investment for your ad campaign, calculated as the revenue generated by your ads divided by the total ad spend.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Choozle

APRIL 18, 2023

Forward-thinking digital marketers choose channels that provide the best value for their budget. It’s critical to monitor the performance of the campaign and make any adjustments needed to ensure the budget is used in the best way possible. Choose the Right Ad Format and Creative The next step is to identify the right ad format.

Advertising Agencies 82

Advertising Agencies Advertisements Advertising Campaigns 82

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships. Fuel creativity with data These three marketing innovations will help fuel your ability to use and measure the effectiveness of your customer data.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Porch Group Media

FEBRUARY 9, 2023

CTV advertising is without a doubt one of the best channels to target advertisements to users who are more opt to show interest in your product or service. This data will uniquely define the right users to show your ads to, and should result in a much higher ROAS (return on ad spend). Benefits of CTV Advertising 1.

Advertisements 52

Advertisements Advertising Cable ROAS 52

LiveRamp

JANUARY 9, 2019

Case study in point: we worked with Ovative/group on a top ten retailer’s people-based measurement strategy, helping them discover more than three times the return on ad spend (ROAS). Discovering ROAS Optimization Opportunities. Doubled ROAS by suppressing display impressions served to the lowest performing audience.

Case Study 63

Case Study Case Studies ROAS Spending 63

Martech

JULY 18, 2023

Improved design in Sam’s Club’s retail media network (RMN) will help advertisers pick “hero” products to show shoppers, allow advertisers to target browse pages and give customers the ability to add products from RMN ads directly to their carts. For instance, MAP partnered with Flywheel to help manage and measure search campaigns.

Advertising Agencies 87

Advertising Agencies Media ROAS Touchpoints 87

Martech

AUGUST 25, 2022

Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups. Learning what works takes time for the machine, and it’s frustrating that human insight is relatively hard to add to the equation to help speed up the learning. Automation needs space to learn.

Campaigns 93

Campaigns Paid Search Agency PPC ROAS 93

Liveintent

OCTOBER 19, 2021

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. How email newsletters can help with customer acquisition.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Choozle

DECEMBER 1, 2021

Savvy marketers can benefit from building a budget with optimism and experimentation in mind while simultaneously staying vigilant to their goals and best practices. Maximize your budget for RoAS. Building up strong in-house technology helps align strategy, budget, and execution. Build value from Long Term Brand Investment.

Budget Programs 79

Budget Programs Marketing Budget Creation Planning Campaigns 79

Lake One

NOVEMBER 12, 2020

Understand ROI and ROAS. The name of the game in Google Ads is ROI (Return on Investment) and ROAS (Return on Ad Spend). ROAS = Total Revenue / Cost of Ads. The understanding of ROI and ROAS is crucial in effectively tracking your profitability in Google Ads and can be the difference between good vs. great.

Cost Per Click 52

Cost Per Click Paid Search Agency ROAS Google 52

Lake One

NOVEMBER 12, 2020

Understand ROI and ROAS. The name of the game in Google Ads is ROI (Return on Investment) and ROAS (Return on Ad Spend). ROAS = Total Revenue / Cost of Ads. The understanding of ROI and ROAS is crucial in effectively tracking your profitability in Google Ads and can be the difference between good vs. great.

Cost Per Click 52

Cost Per Click Paid Search Agency ROAS Google 52

seo.co

APRIL 11, 2021

With dozens of stores listed for the same item, you can be sure you’ll get the best deal: Buying Options for an Instant Pot on Google Shopping. Google framed this change as an attempt to help small businesses during the COVID-19 pandemic. Description— Your best copywriter should tackle the product description.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Marketing Insider Group

SEPTEMBER 1, 2020

To help avoid all those issues, I’m a huge fan of OKRs (Objectives and Key Results). OKRs is a framework that helps you move from just looking at the output, or a list of marketing tasks, to more impactful business outcome-focused metrics. Cost Per Lead/ Opportunity/ ROAS. Agile marketing and OKRs work best in tandem.

Planning 244

Planning Work Management Marketing Management ROAS 244

Choozle

OCTOBER 14, 2021

Consider how upper funnel programmatic ads that use highly targeted first-party data will help you reach the right audience at the right time. The best way to drive results from top to bottom is to implement a full-funnel marketing strategy. Generate higher RoAS without increasing your ad budget.

Top of Funnel 52

Top of Funnel Marketing Funnels Webinar Metrics ROI 52

Choozle

OCTOBER 14, 2021

Consider how upper funnel programmatic ads that use highly targeted first-party data will help you reach the right audience at the right time. The best way to drive results from top to bottom is to implement a full-funnel marketing strategy. Generate higher RoAS without increasing your ad budget.

Top of Funnel 52

Top of Funnel Marketing Funnels Webinar Metrics ROI 52

QuanticMind

AUGUST 28, 2023

Today, we’re exploring what conversions are, how advertisers can track them utilizing a demand-side platform (DSP) , best practices for optimizing a campaign with a conversion-based KPI, and what impact the loss of third-party cookies in Chrome will have on tracking and measuring conversions moving forward.

Advertisements 74

Advertisements Advertising Cost per Acquisition Conversion 74

FunnelEnvy

FEBRUARY 5, 2024

SaaS Content optimization: Optimizing content for organic traffic from specific search engines can help you rank higher in search results. A technical SEO audit can help pinpoint where to improve on-page optimization. Create XML sitemaps, use formatting and correct url structure to help search engines quickly glean and index content.

Paid Content 62

Paid Content PPC Traffic SEO 62

Zoominfo

SEPTEMBER 23, 2020

Integrative, Effective Digital Tools: When it comes to your GTM strategy, and any kind of product launch, you need integrative automation tools to help execute and measure results across the channels that matter most. . Re-creating our ICP not only helped us find a path to high-value prospects,” Cooper said. “We What’s Broke?

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189