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7 Review Sites & Communities to Help You Choose the Best CRM

Hubspot

In our digital world, it’s increasingly rare to make a buying decision without consulting reviews and ratings online. A whopping 92% of buyers are more likely to purchase B2B business tools after reading a trusted review, say G2 Crowd and Heinz Marketing. Review Sites for CRMs. Taking time to research CRMs is worth the effort.

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The Marketing Book Podcast: “The Unsold Mindset” by Colin Coggins and Garrett Brown

The Forward Observer

About the Authors Colin Coggins and Garrett Brown are long-time sales leaders, practitioners, teachers, and best friends. They met at software startup Bitium, which they helped lead to an acquisition by Google. Don’t know how to leave an iTunes review? Douglas Burdett, host of The Marketing Book Podcast.

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

Properly reviewing your marketing agency’s capabilities is no easy task. That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement. 52 reviews) Matomo is possibly the most similar straight-up replacement for the soon-to-be-gone UGA. Zoho Analytics : This is a self-service BI tool to help drive decision making. MixPanel Capterra rating: 4.5 (117

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12 Plays to Kickstart Your Recruitment Process

According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

Act-On

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Fortunately, a few sales enablement best practices can set you on the right path to hitting your goals. But marketers and sales teams know this isn’t always easy. Create persona profiles.

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Book Review: Smart Brevity

Webbiquity

I rarely write book reviews anymore. It’s worth a review. The techniques in this book will help you write content—emails, blog posts, web page copy, pretty much anything—that not only gets read , but that your audience actually looks forward to reading. And I’ll bet you rarely read them.

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Best Practices for a Marketing Database Cleanse

Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. What’s involved in their maturity process?