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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Study Best Practices.

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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

How can chief marketing officers empower their organizations to remain nimble in changing times? Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically. 11 Ways CMOs Can Help Their Marketing Organizations Stay Agile in Crazy Times.

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Getting help with customer experience transformation: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

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12 Plays to Kickstart Your Recruitment Process

Good people are the foundation of any organization. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates. To stay ahead in this race, every recruiter needs a good playbook. Download now!

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What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Tools like live chat and instant messaging built rapport between staff and buyers and help fill remote work’s communication void. Image credit: Helena Lopes on Unsplash.

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Best Healthcare Marketing Strategies That Will Help You Grow

Lake B2B

The post Best Healthcare Marketing Strategies That Will Help You Grow appeared first on Blog. Now add an ever-changing marketing methodologies landscape, and you’ve got an incredibly challenging market to deal with. To stand out from this competitive crowd […].

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Make sure you have the right kind of data for your organization. It comes down to four factors: accuracy, cost, control and quantity. To learn more, get the infographic!

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. What’s involved in their maturity process?

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The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. You can have the best product in the world, but if your front-line sales teams do not know how to get that product into the hands of your customers, you’re in trouble.