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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI. Pain Points.

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Six Paths to Better Copywriting and Digital Content

Webbiquity

But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? Read the good stuff: the classic books of yesterday, the best columnists and authors of today.

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

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The Art of Mastering AI for Social Media Success with Etien Yanev

Oktopost

From content to video creation, Etien dives into how AI can scale social media content, enhance social strategies, and help us as marketers better serve our audiences. He also reveals his favorite AI tools and best practices for achieving the best results.

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

While consumer ecommerce sites like Amazon, Etsy, and eBay get more media coverage, B2B e-commerce—the direct online marketing and selling of products or services between two companies, such as a wholesale supplier and retailer—is three and half times larger than B2C. To achieve that result, it is best to hire a website designer.

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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Here we give seven strategies to guide your online advertising. So, what really works?

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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. Provide complete access to your event, whether online or offline, by making your technologies compatible with assistive tech. Guest post by Nina Petrov.