Convince & Convert

JUNE 25, 2014

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. If you narrowcast a highly targeted message capitalizing on your ideal prospect’s pain points, you’ll attract leads who have the interest and budget to actually convert and purchase your B2B solution.

Lead Ranking 166

Lead Ranking Narrowcasting Lead Scoring Video Marketing 166

The ROI Guy

DECEMBER 23, 2010

The research sought to discover the "secret sauce" for engagement success, and found that marketers who implemented a layered, hierarchical set of engagement best practices, including Content, Campaigns, Monitoring and Collaboration, achieved superior ROI results. the quantified return on investment (ROI) from social marketing efforts.

Social Media 40

Social Media ROI Practices Media 40

ANNUITAS

OCTOBER 26, 2020

As we look back on this past year’s growth, and bullishly move toward the new year, there are five goals that I think will help all sellers, marketers, and business leaders think more like Chief Growth Officers ( more on that role here ) as we all strive to optimize success after a year of constant change. Reforecast! And reforecast!

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

Choozle

JANUARY 23, 2024

Panel discussions, including “The New Streaming Formula,” emphasized the industry’s shift from broadcasting to narrowcasting, highlighting a focus on simplicity and tailored content. Moving a purchase from one retailer to another doesn’t help the brand at all. Interested in Having a Conversation?

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Vidyard

MAY 9, 2013

This post is part of a series designed to help you successfully execute on a video marketing strategy using YouTube. Other Posts In this series: Strategy: The Narrowcasting Age Create: The ultimate video marketing studio [how to] Distribute: Leveraging teaser videos and YouTube annotations Optimize: This article!

Narrowcasting 51

Narrowcasting Video Marketing Planning Youtube 51

Webbiquity

FEBRUARY 23, 2012

Learn all of that and more here in almost three dozen of the best Google+ reports, guides and insights of the past year. Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). 25 Google Plus Resources, Articles, and Reviews to Help You Get Started by Pamorama.

Google 100

Google Tactics Tips Best Practices 100

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Read on to discover 42 digital marketing trends for 2020 that will help your business not just survive, but thrive in this age of innovation. By 2022 , chatbots will help businesses save over $8 billion per annum.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145