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Marketing Automation Software that Delivers the Most Data Wins!

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CRM properly applied, in conjunction with marketing automation software, explains the most data on marketing performance and gives more evidence than any other combination of software. What this means is, those companies with the most marketing toys really do win! A little leadership also helps. I think so.

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4 Things to Consider Before You Buy Marketing Automation

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Jay Hidalgo is the President of The Annuitas Group, a firm that specializes in helping B2B companies develop a process-based approach to lead management. And, for many, the goal for 2012 will be to finally implement marketing automation. First, you’ll become more efficient in your marketing and sales efforts.

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Jeff Pedowitz on The State of Marketing Automation

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I recently read an article by Jeff Pedowitz about the state of marketing automation and it caused me to think back to a lunch I had with Jeff just a couple of short years ago. If so, why has that occurred and what should marketers do about it? Marketing should embrace it. It certainly isn't helping.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

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Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Chris notes what has been a mantra for years now appears to be reaching a critical mass. What can I do? How can I improve the situation?’

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Christopher notes what has been a mantra for years now appears to be reaching a critical mass. What can I do? And you can show demos.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]

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I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. We’ll start with Megan : This question reminds me of that Saturday Night Live Skit from years ago: "Account-Based Marketing is neither account-based nor marketing: Discuss!". It's not a distraction.

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The Key to Filling in Your Revenue Gap

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In order to mind the revenue gap, companies need to be designing a comprehensive “allbound” marketing approach that embraces inbound marketing, lead nurturing or prospect development, and outbound marketing tactics to optimize revenue growth. Inbound Helps Fill Your Revenue Gap, But How Much?