Convince & Convert

APRIL 14, 2015

I teamed up with my friends at Formstack (a great sponsor of Convince & Convert) to help fix that information gap. We recently partnered on a Webinar called “The State of Lead Gen in 2015: 4 Secrets to Boost Your Results” The recorded video of the webinar is right here , and the slides are embedded.

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Lead Gen Leads Lead Marketing Qualified Leads 138

Hubspot

DECEMBER 16, 2021

In this post, understand what demand generation and lead generation are, the differences between the two concepts, and how they work together to help your business grow. The process helps you increase brand awareness, educates audiences, and generates trust. What is lead generation? What is demand generation?

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Lead Gen Top of Funnel Sales Management Sales Qualified Leads 75

Smarte

SEPTEMBER 29, 2021

Statistics have shown that the platform isn’t just a good choice for B2B marketers – it’s undoubtedly the best. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. What is LinkedIn Lead Gen Forms? Sounds good, right?

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Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Smarte

SEPTEMBER 29, 2021

Statistics have shown that the platform isn’t just a good choice for B2B marketers – it’s undoubtedly the best. The conversion rates are top-notch and the cost per lead (CPL) is $120 ( LinkedIn Ad Benchmarks 2021 ), which is lower compared to other advertising networks. What is LinkedIn Lead Gen Forms? Sounds good, right?

Lead Gen 52

Lead Gen Linkedin Cost per Lead Sales Qualified Leads 52

Metadata

JANUARY 25, 2023

For many years, a focus on lead generation has led to seller-centric strategies and “a shitstorm of gated content.” But now, to borrow from Kaylee Edmondson’s DEMAND fireside chat, Moving From An Old-School Lead Gen Playbook to a Demand Gen Machine —“Lead generation’s just not hitting like it used to hit.”

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Lead Gen Lead Ranking Demand Sales Qualified Leads 52

The ABM Agency

JANUARY 2, 2023

Business-to-business (B2B) marketing campaigns come in a variety of shapes and sizes, and it can be difficult to decide which style is best suited to your marketing goals. In this blog post, we’ll be exploring the three most popular B2B marketing campaigns: account-based marketing (ABM), B2B lead gen and demand generation (Demand Gen).

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Lead Ranking Lead Gen Marketing Qualified Leads Account Based Marketing 52

Webbiquity

FEBRUARY 15, 2022

Lead generation (lead gen) and demand generation (demand gen), perhaps you use these terms interchangeably? Demand gen encompasses the sales, marketing and customer service actions that find, attract, convert, keep, and grow the value of customers. Compare this to the definition of lead gen offered by Gartner.

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Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Televerde

MAY 25, 2021

But with the help of lead gen triggers, you can get the focus back on you. Lead generation is tricky. That is where lead gen triggers come into play. What Are Lead Gen Triggers? A lead generation trigger automatically sends a message or notification after users meet certain conditions.

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Lead Gen Trigger Marketing Leads Lead 52

markempa

FEBRUARY 26, 2012

Most lead-generation marketers are not in crisis, but many could use an orderly process to help combat challenges. I chatted with Jen Doyle, Senior Research Manager at MECLABS, about her work as lead author of the MarketingSherpa 2012 Lead Generation Benchmark Report (coming out this spring). Search engine optimization.

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Lead Gen Tactics Sales Qualified Leads Trade Show 120

TaylorMadeIn KEW

OCTOBER 7, 2018

Good revenue is profitable; it helps our organisations grow and is sustainable. The second kept on hammering while saying, “I’m doing the best job of stonecutting in the entire country.” The post Good revenue, bad revenue and lead gen in B2B marketing appeared first on Heidi Taylor. Not all revenue is good revenue.

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Lead Gen B2B Marketing Lead Scoring Lead Ranking 91

Adobe Experience Cloud Blog

AUGUST 15, 2018

Prescriptive analytics could also help determine the best path forward for new lead generation campaigns. We continually inspect, challenge, and interrogate our data to understand which attributes and metrics help us the most. Have you used prescriptive analytics for your lead gen strategy?

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Lead Gen Analytics Leads Lead 92

NetLine

JUNE 12, 2019

Is your ABM approach disconnected from your lead gen goal? The parade for account-based marketing seems to be a never-ending celebration, often leading to misguided trust in whatever strategy most people are doing. These five myths could be getting in the way of a successful lead gen strategy.

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Lead Gen Account Based Marketing ABM Lead Ranking 51

SmartBug Media

OCTOBER 9, 2019

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. Offering content at all stages of the Buyer’s Journey gives you the opportunity to engage with more potential leads and nurture existing leads into customers.

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Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

The Point

OCTOBER 20, 2014

Highlighted by the launch of Salesforce’s own analytics cloud , the current trend in marketing technology is clearly focused on helping marketers make smart decisions and build smarter campaigns. Ascend2’s research also reported that marketers view email as the least difficult lead gen tactic to execute.)

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Demand Generation Agencies Lead Gen Marketing Report Research 100

SnapApp

OCTOBER 17, 2018

Given the complex nature of B2B lead generation, it goes without saying that there are plenty of stumbling blocks that can hinder lead gen efforts. With this in mind, we’re diving into the common pain points marketers experience when filling the funnel while offering solutions that lead to better marketing results.

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Lead Gen Top of Funnel Sales Qualified Leads Lead Scoring 70

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

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Demand Generation Demand Generation Agencies Lead Generation Demand 105

Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. . What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

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Enterprise Management Lead Generation Lead Scoring Lead Ranking 189

Zoominfo

JULY 25, 2023

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Sales Input Large sales teams are typically divided into several sub-categories.

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Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Launch Marketing

DECEMBER 6, 2023

To help put this past year into perspective from a marketing standpoint, we have put together a list of our top B2B marketing content and resources from 2023, focusing on strategies and emerging trends. We hope this content will help you make 2024 your best year yet. But it is difficult to create a webinar that gets it right.

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Resources B2B Marketing Planning B2B 136

markempa

DECEMBER 3, 2012

I was reminded of this mindset when I recently taught a day-long seminar on B2B Marketing Best Practices at ExactTarget’s Connections 2012 conference. Peter Drucker said it best in his book, The Effective Executive. I believe this is what’s going to separate the lead generation winners from the losers in the 21 st century.

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Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 120

NetLine

OCTOBER 10, 2019

Only 2.35% of visitors coming to your landing page actually become leads. . To say that another way, roughly 97% of all lead gen budget spend is wasted. Considering how vital new leads are to B2B organizations, this is something that should be addressed immediately. Choosing the Best B2B Lead Generation Partner for You.

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Lead Gen Vendors Lead Ranking Sales Qualified Leads 45

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. When a user interacts with your ads, they will be prompted with a Lead Gen Form instead of sending them to a landing page.

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Paid Search Agency Linkedin B2B Marketing Ads 118

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

KoMarketing Associates

MAY 25, 2022

So how do you find Goldilocks leads that are not too early in the funnel and not too niche to convert? Here’s the process I use to help B2B clients drive leads using Google Ads. . Here are the ones that tend to be most effective for B2B lead gen: . How to Target a B2B Audience on Google Ads.

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Lead Generation Paid Search Agency Google Ads 265

Contently

OCTOBER 20, 2021

To help you maximize your time and get ready for a killer 2022, we curated a list of our 10 favorite content marketing resources. Content Strategy Course: Lead Generation. Lead gen is content marketers’ #1 goal. Learn about emerging formats—like short-form audio—that’ll help you break through.

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Resources Content Marketing Lead Gen Course 195

Zoominfo

JANUARY 26, 2021

Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. What Is Enterprise Lead Generation? Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads.

Enterprise Management 130

Enterprise Management Lead Generation Lead Scoring Lead Ranking 130

KEO Marketing

MARCH 6, 2015

The new suite of tools is designed to help B2B companies use LinkedIn to generate and nurture high-quality leads in a cost-efficient way. One highlight of the lead gen suite is Lead Accelerator, designed to enable specific, accurate targeting so that messaging is carefully distributed to the ideal audience at the best time.

Lead Gen 48

Lead Gen Display Linkedin Marketing Budget 48

markempa

JUNE 13, 2017

A well-crafted, researched, intentional lead generation strategy can’t come from sales. Lead generation done right requires an ongoing commitment that marketing can best fill. The job of marketing is to develop leads that match the buyer’s expectation to buy and the seller’s expectations to sell. Here’s why.

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Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

Directive Agency

MAY 24, 2017

While my Snapchat anecdote is not a B2B example , it should have illuminated how demand gen and lead gen are often codependent. Without demand gen, lead gen campaigns will have a tougher time reaching buyers. And without lead gen, the marketer will have a harder time qualifying its impact on sales.

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Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

SnapApp

APRIL 8, 2015

After three rounds of intense competition, one lead gen channel has emerged victorious: the website! So, what makes the website such an effective lead gen channel? Your website is an owned channel for sharing the best, most accurate, and most compelling stories about how your business helps your customers.

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Lead Gen Advertising Channels Lead Scoring Lead Ranking 48

Kapost

APRIL 22, 2016

These days, audience attention spans are very short, and if you want your best prospects to become your best customers—and eventually your best repeat customers—you’ll want to provide some gentle nudges. Have you noticed that only some of your readers are converting into leads? Targeted Calls to Action (CTAs).

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Lead Gen Conversion Lead Scoring Lead Ranking 48

Navigate the Channel

MARCH 13, 2018

On average, retaining a loyal customer costs around 90% less than attracting a new one, so when you get someone on the hook, it is best to keep them there. Keep your prospect interested by telling them exactly what would help them based on their individual profiles. Creating a Dynamic Experience. Pick Good Key Metrics.

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Lead Gen Personalization B2B Marketing Planning 83

Martech

JANUARY 22, 2024

We’ve seen chats ranging from simple queries on how to buy marketing technology to folks asking for help evaluating vendors, creating marketing strategies and email copy — and so much more. Plus, each persona comes loaded with additional instructions and information to help get you going. Your feedback helps improve my features.

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Work Management Generation Marketing Management CMO 104

ViewPoint

APRIL 25, 2011

This is why so much lead wastage is going on. Both lead gen and lead nurturing are important. To be successful, marketers need to integrate them both into a lead management process. And why do you think you'll suddenly pop up on their shortlist if you haven't been there, being helpful, all along?

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Lead Gen Emarketing Lead Scoring Lead Ranking 120

markempa

JANUARY 26, 2009

B2B marketing efforts heavily rely on content as a lead generation incentive. To be effective in the lead gen cycle, this content has to be something your prospects yearn to read or view. You’ll want to create content that will actually help your sales team have a valid reason to follow-up. 3:30 p.m. . 

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Lead Gen Conversion Leads Lead 120

Outbound Engine

OCTOBER 26, 2018

This can help take some of the guesswork out of what posts you should boost. Lead generation ads are the most advanced option for Facebook advertising. For advertisers who want to create ads from scratch, monitor performance, and get their hands dirty with testing and optimizing, this is your best route. Sound interesting?

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Lead Gen Promotion Facebook Advertisements 43