Salesforce Marketing Cloud

APRIL 10, 2024

Self-service lets your customers find the answers they need on their own time, without the help of an agent. Enabling your customers to help themselves also increases efficiency. At a high level, self-service customer service simply means letting customers help themselves. Slack helps your team stay aligned and move fast.

Service 59

Service Allocation Knowledge Base Customer Satisfaction 59

Sprout Social

JANUARY 11, 2024

Why is customer service software critical for business success Social customer service software Full-stack customer service software Call, chat and IVR customer service software How to choose the best customer service tools for your business Ready for the future of customer service with AI? Customer service software helps brands improve both.

Enterprise Management 85

Enterprise Management Work Management Software Service 85

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Work Management 105

Work Management Brand Identity Branding Customer Satisfaction 105

Salesforce Marketing Cloud

NOVEMBER 3, 2023

Generative AI chatbots are helping change the business landscape. LLMs, usually in the form of a chatbot, can help you write better emails and marketing reports, prepare sales projections, and create quick customer service replies, among many other things. They might be knowledge bases that live in Salesforce or elsewhere.

Generation 127

Generation Lead Ranking API Knowledge Base 127

Biznology

FEBRUARY 20, 2017

Efficient handling of these resources within an organization can be ensure by the use of knowledge base. The role of an efficient knowledge base management is not just limited to storing the practices but also to identify the best ones and develop an efficient way to put them to effective use to help the stakeholders.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Salesforce Marketing Cloud

OCTOBER 19, 2023

Contact center automation can help you deliver personalized, efficient, and complete service — all while reducing costs for your business. Automation helps to increase efficiency, reduce costs, improve accuracy, and frees up agents to focus on cases that require critical thinking and empathy. What is contact center automation?

Efficiency 104

Efficiency Contacts Automation Work Management 104

Salesforce Marketing Cloud

JUNE 12, 2023

84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. So how can generative AI help? Yet, only 24% are actually using any form of contact center AI.

Contacts 98

Contacts Generation Knowledge Base Lock-In 98

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. How do you know which are a waste of time and which can actually help you grow your business and reach your goals? Help Scout.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Biznology

MAY 25, 2017

Social media, on the other hand, is there to tell you what you peers deem important, based on their own life experiences so far, and you are there to ascertain, judge or agree with what they have to say. One of the very important roles that social media plays in knowledge management is the possibility to increase your brand awareness.

Social Media 155

Social Media Work Management Peer-to-peer Media 155

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. Despite the ‘best laid plans,’ the dirty little secret is that our go-to-market efforts tend to fall apart in execution.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Salesforce Marketing Cloud

MARCH 19, 2024

Having a group of people at your back can help you get through the hard days when things are going wrong.” Get access to exclusive resources and training As a member of the Serviceblazer Community, you gain access to a treasure trove of exclusive knowledge base articles and customer service training materials.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

NOVEMBER 2, 2023

AI Orchestration powers campaign and journey testing with dynamic next-best-action optimization across channels and customer touchpoints. Sonic Foundry’s Vidable is a secure video knowledge-base platform designed to accelerate the distribution of content and improve the usability and value of enterprise video libraries.

Digital Asset Management 108

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 108

Seismic

MARCH 12, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Martech

FEBRUARY 2, 2024

A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. ” “What are the best practices for designing email marketing campaigns?” ” Theme No. 2: Data and technology.

Marketing AI 100

Marketing AI Marketing Management Marketing Automation Services Planning 100

Martech

FEBRUARY 15, 2024

We used an AI tool to profile buyers’ personalities to help a client narrow down the 17 personas that came from the product marketing group to 4 actionable personas. From there, we built a business on the tool, which we call personality-based marketing. Honestly, we have had mixed results.

Marketing AI 115

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 115

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. Let’s dig into each of these best practices for upselling and cross-selling in field service. Most likely, your mobile team is already doing this without much guidance or forethought.

Work Management 105

Work Management Service Cross-Selling Training 105

Salesforce Marketing Cloud

JANUARY 17, 2024

Having a group of people at your back can help you get through the hard days when things are going wrong.” Get access to exclusive resources and training As a member of the Service Trailblazer Community, you gain access to a treasure trove of exclusive knowledge base articles and customer service training materials.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Webbiquity

MAY 3, 2018

In a disturbing trend, Google appears to be focusing more on retaining visitors then referring them to our websites, as evidenced by Google’s transition from a mere search engine to a knowledge base of snippets, excerpts, and tools. Plus, the opaque updates and seemingly arbitrary penalties are additional pains.

SEO 241

SEO Blogger Internet Marketing Knowledge Base 241

Heinz Marketing

APRIL 29, 2021

Sales-marketing alignment can make or break an ABM program, so with that in mind, here are 5 best practices for marketers to support their sales team partners. . Work with your sales colleagues to understand what will support them best. . Develop Sales Collateral Content . Not all content needs to be customer-facing. Educate and Coach.

Top of Funnel 131

Top of Funnel Account Based Marketing ABM Practices 131

Salesforce Marketing Cloud

JULY 19, 2023

Put AI, automation, and data to work The right mix of customer service channels and AI tools can help you become more efficient and improve customer satisfaction. Imagine this from the customer perspective: you want to return a pair of shoes and you need some help. Our guide reveals how high-performing service orgs make it happen.

Marketing AI 52

Marketing AI Work Management Marketing Management Service 52

TrustRadius Marketing

OCTOBER 27, 2022

Strong, positive engagement strategies can keep existing customers happy and help you attract new ones. Contact center and live chat tools can help you stay connected to customers. If used well, they’ll help your support team keep track of many accounts at the same time. .

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Your employees are no different — they’d just as soon fire up an app than call the internal help desk. More widespread digitalization led to self-service employee portals that can save you time and money while reducing human error and helping your employees get things done faster. How does an employee self-service system work?

Work Management 59

Work Management Marketing Management Service Knowledge Base 59

Salesforce Marketing Cloud

APRIL 18, 2024

As such, they’re looking to data and AI to help take their service to the next level. Predictive AI can do things like help direct customers to self-service resources. This eliminates the time-consuming process of transferring a customer from one department to the next to find the right agent to help.

Work Management 52

Work Management Service Features Customer Satisfaction 52

TrustRadius Marketing

JANUARY 24, 2023

Customer Engagement Software can help you improve your customer interactions and support performance. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes. The following products offer free features that you can use to help improve your customer interactions.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

It’s important to hold people accountable to that job, but just as important to celebrate them for doing it.” “When customers need assistance, our service agents are there to help,” added Kevin Quigley, senior manager of customer service technology & solutions at Wiley. “We How can you use AI in customer service? Become a #ServiceStar

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Martech

NOVEMBER 16, 2023

An important thing to keep in mind is that learning is a continuous process that helps us grow, and there’s no shame in that. How we address challenges in one project can help provide perspective for challenges in other projects. First times aren’t the only great times to compile questions to hopefully help future projects.

Work Management 84

Work Management Marketing Management Wiki Vendors 84

Televerde

JULY 20, 2021

It needs to be offered through the channels that best serve their unique audiences. Email, SMS, live chat, chatbot, and knowledge bases are all commonly offered customer support channels and most companies offer several options. When they do, customers can decide which channel is the best option depending on their level of need.

Allocation 72

Allocation Multi-Channel SMS Knowledge Base 72

Hubspot

JULY 5, 2021

In middle school, my best friend and I used to have a show on YouTube where we performed a dare from our audience each week. In this post, let's review some of the best video hosting sites for your business. Or you can insert these videos into your knowledge base articles or FAQ page. The best part? Twenty Three.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Salesforce Marketing Cloud

NOVEMBER 16, 2023

How do you increase revenue, decrease costs, and maintain the best possible customer experience — all at the same time? Get actionable customer service insights Service Intelligence, a powerful new analytics app for Service Cloud, can help you boost agent productivity, cut costs, and enhance customer satisfaction. First, the basics.

Work Management 72

Work Management Service Lead Scoring Lead Ranking 72

Salesforce Marketing Cloud

MAY 5, 2023

These people have achieved expert-level product knowledge and serve as active and involved leaders in our Trailblazer Community. This group will begin a year full of career development that amplifies their voices and honors their contributions to help others in the Salesforce ecosystem. What makes a Marketing Champion?

Class 98

Class Communities Curation Storytelling 98

Webbiquity

MAY 25, 2021

The Best Influencer Marketing Platforms for B2B and B2C. The organic reach you get on TikTok is unparalleled anywhere else, especially when you combine that with its massive user base. There are people talking about stocks or sharing best practices. But what do the best influencer campaigns look like?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Salesforce Marketing Cloud

OCTOBER 19, 2023

Read the post So, bottom line, you need to understand basic data terms because doing so helps you leverage data to do your job better. Action item : Here are three resources to help you get smart with data. It will make you AI-conversant, and help you understand how these terms apply to your daily workflow.

Peer-to-peer 103

Peer-to-peer Enterprise Management Work Management Ethics 103

Heinz Marketing

JANUARY 26, 2023

But I believe that one of the best ways to differentiate yourself from competitors and strategically position yourself in the market is by becoming a “category leader”. In other words, you should aim to get your foot in the door in a space your target audience already operates and looks to grow their knowledge base.

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. If you invest in ads, nailing your PPC landing page best practices is essential! For inspiration, HubSpot offers many examples of best practices for landing pages.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. Moreover, this knowledge can also help you adjust your brand’s voice and tone, ensuring that your ecommerce brand personality comes off as relatable and professional. So, how do you use content marketing to boost conversions?

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Conductor

MARCH 15, 2021

The fact is, our customers, taken together, might be the best collection of Organic Marketing brains out there. So, while we have a top-rated Customer Success team , a robust self-service Knowledge Base and Training Hub, and offer 24/5 chat support, we also want to amplify our customers’ expertise and experience.

Peer-to-peer 59

Peer-to-peer Knowledge Base Paid Search Agency SEO 59

Salesforce Marketing Cloud

DECEMBER 18, 2023

With the best field service management software with AI and the right outcome-based service contracts, you’re set up for successful asset service management. This is where your field service management comes in to help you take an organized, efficient, and proactive approach to asset service management.

Work Management 59

Work Management Service Terms and Conditions Forecasting 59