The Forward Observer

APRIL 19, 2024

About the Authors Colin Coggins and Garrett Brown are long-time sales leaders, practitioners, teachers, and best friends. They met at software startup Bitium, which they helped lead to an acquisition by Google. The Unsold Mindset will change the way you think about selling and the way you think about yourself.

Paid Search Agency 141

Paid Search Agency Advertising Agencies Click Rate Amazon 141

The Forward Observer

DECEMBER 29, 2023

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. Just salesmanship – What is advertising and how is it best used?

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

The Forward Observer

MARCH 8, 2024

Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process, and other essential strategic steps to create an organic following on social platforms.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

The Forward Observer

NOVEMBER 24, 2023

The techniques you will learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business. About the Author Philipp Humm is on a mission to help people discover the storyteller within each of us. The methods within this book are simple, authentic, and effective.

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

OCTOBER 20, 2023

Bruce Scheer developed this revolutionary go-to-market narrative model over the course of his twenty-five-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their go-to-market narrative.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

The Forward Observer

DECEMBER 8, 2023

Best-selling leadership author and business growth consultant Scott K. Edinger helps CEOs and leaders intentionally and strategically engage with the customer experience to differentiate, innovate, cultivate loyalty, and grow.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177