The Effective Marketer

MAY 21, 2012

To get the most out of it, make sure to include it as part of your content planning efforts and use the best type of webinar to the best type of persona. Focus: Step-by-step product walkthrough, business scenarios, best practices. Problem is, knowing that webinars are a good tool to have in your marketing arsenal is not enough.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

MAY 27, 2015

So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. Over the past few years I have created my share of battle cards, so let me try to codify the process I follow to help you out. My process is the following: 1. Structure.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

SEPTEMBER 25, 2012

Be proactive and reach out to your partners to get feedback and to provide help in planning campaigns. Help your partners with tips on best practices for list segmentation (who’s a good target based on your experience) for your solution.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Planning 100

The Effective Marketer

JUNE 7, 2012

Every company wants high leads volume – but not prioritizing those opportunities can leave sales wasting time on leads that will never buy, while the best prospects fall through the cracks. To measure fit, she recommends using questions that help decide if the potential buyer is a match the company and its products.

Lead Ranking 100

Lead Ranking Lead Scoring Leads Lead 100

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Well, because there were some features we considered more important than others and so should you. Good question!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JUNE 19, 2012

In fact, in the best possible cases, it can make you an indispensable part of your niche’s ecosystem. Here are a few tips to help you get started. If you’re not selecting the best posts to share, you miss out on adding value to your readers or community. Bad curation is, at best, mere spam and at worst copyright infringing.

Curation 100

Curation Copyright Peer-to-peer RSS 100

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. I hope the following review helps you make up your mind. Scott, for review. New and Old Rules.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. I hope the following review helps you make up your mind. Scott, for review. The author, David T.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

AUGUST 16, 2011

Being urgent or a hot topic doesn’t help much though, unless the content meets the needs of the reader. The best content is one that combines the three perspectives to create something that meets the prospect’s current needs, is a hot topic, and creates a sense of urgency. That’s the best timely content you can create.

Urgency Marketing 100

Urgency Marketing Content Marketing Automation Services Automation 100

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. Why would you use a tool without first deciding how it will impact your brand, how it will impact your resources and how it will help you achieve your goals? Maybe not so much.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

AUGUST 10, 2011

You may get some interesting reactions and questions that can help further fine tune the message. Want to make sure the content you and your team just created is really the best you could have done? Then review it and see if the content you had created still looks like the best you can do. Get a few different people (i.e.

Content Marketing 100

Content Marketing Content Marketing Design 100

The Effective Marketer

JANUARY 26, 2012

Aggregate the Best of Your Niche. Let me help you out. Enable Subscriptions via Feed + Email (and track them!). Attend and Host Events. Use Your Email Connections (and Signature) to Promote Your Blog. Survey Your Readers. Add Value to a Popular Conversation. Connect Your Web Profiles and Content to Your Blog. You know what?

Traffic 100

Traffic Tactics Aggregators Blogger 100

The Effective Marketer

APRIL 6, 2011

That’s why I wrote a comprehensive guide to help you in your email selection process. Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JANUARY 17, 2012

Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. Monetizing a blog with products that are developed and sold by the blogger is becoming more and more popular, and one of the best ways to make money blogging.

Online Marketing 100

Online Marketing Planning Blogger Template 100

The Effective Marketer

JUNE 1, 2011

The best way to think about it is to imagine the traditional funnel. But how are processes helping make sure the system works? As you move from one stage to the next (inquiries, leads, qualified leads, etc.) It’s About Content and Processes.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Effective Marketer

APRIL 3, 2012

Tech support is the low-hanging fruit where you could have a message talking about how to make the most of your product, give a tip that will help them with the product, or talk about a solution for a problem people have been encountering lately. The best way is to give them something they don’t expect and that they will have use for.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

NOVEMBER 18, 2011

It helps with maintaining consistency, in presenting a unified front whether is via an eBook, a video, or a presentation. That’s the first step in creating the best content. Looks like a personality test? Well, it kinda is. Your ‘brand’ has a personality, a voice, a look. When you create content, you have to keep those things in mind.

Content Marketing 100

Content Marketing Brand Identity Branding Planning 100

The Effective Marketer

SEPTEMBER 20, 2010

Sometimes going against established “best practices&# may pay off. Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Sources for more info on this story are: Creativity Online article, F*ck Smaller.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

DECEMBER 8, 2010

On Monday I attended a Marketing Automation Monday event, put together by the Marketing Automation Association , a newly formed group of marketing professionals that discusses all things related to marketing automation and best practices. Some of the issues discussed were: Who manages and who owns the CRM system in your organization?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

JULY 7, 2011

Some of its best-thought-out new offerings were fast becoming commodities.&#. Marketing helped business leaders think outside their usual market and started to identify opportunities that weren’t even on the table previously. With time, and success in the early efforts, other units started to request help with specific projects.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

APRIL 26, 2012

It pays off then for companies to mine the data they already have about their customers in order to determine the best people to seed your campaign. If high-connected people are picked to seed the campaign, the probability that it will spread is greatly increased.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

SEPTEMBER 27, 2010

PowerPoint Prototypes What I’ve successfully done in the past to help the communication between the marketing team and the designers is to use PowerPoint as a way to visually communicate with the how the new design and functionality will work. That’s why we made our best to create a really plain way of getting things done.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

MAY 25, 2009

All that public speaking help that is out there can’t help you if your slides suck. That means you really don’t know much about public speaking because your slides are supposed to help you deliver the message! Use a moderator when possible : unless you are a great speaker, the presence of a moderator can really help.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 12, 2009

So the next best thing is to think about the story. So the next best thing is to think about the story. Cliff Atkinson has some great suggestions of places to get images from and the PresentationZen blog has a recent post that will help those trying to present technical information. What is the story? What is the story?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

FEBRUARY 7, 2011

I encourage you to download the FREE report from On24 and check out some additional nuggets that can help you evaluation your own webcasting program. This entry was posted on Monday, February 7th, 2011 at 10:05 am and is filed under Online Marketing , Webinars. You can follow any responses to this entry through the RSS 2.0

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

MAY 20, 2011

Afterall, as Stefannie Tilton best said, “ You can’t make a connection with your audience unless you know who you’re trying to reach “ Personas Drive Content Quality. The agreement was that Sales should be the driver of the creation of the persona, with Marketing only helping the process.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

APRIL 6, 2009

By keeping in mind the ‘risk’ factor and tailoring all your answers to help the hiring manager lower the risk you represent. Another person is now sitting on that same chair, trying to do his best, just like you did. By continuously showing that you’re the best candidate. How do you do that? How do you keep yourself ahead?

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Sponsor logo nicely placed helps give authority to the email.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

JULY 13, 2011

It is the best example I’ve seen so far of a)someone owning to his mistakes , and b)a marketing idea backfiring really bad. But sometimes the “viral” element more closely resembles the bad kind, the on that kicks you in the teeth and puts you out in bed for a week. Scott Stratton , author of “ UnMarketing: Stop Marketing. Start Engaging.”

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

FEBRUARY 12, 2009

I hope at least one of these tips can help you get more from Outlook. It took me a while to get used to this view but it helped me so much that is now my standard view for Outlook. Colorful messages help you distinguish them from all others, but use it sparingly otherwise the carnival of colors will only confuse you.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

JANUARY 13, 2009

We all have way too much on our plates to be concerned with every little detail of our marketing plans, after all that’s why we have people in our teams that (hopefully) can help us with some of the tasks. Make each person responsible and accountable but also give them the freedom to decide the best course of action in certain situations.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 12, 2009

This will help you in two ways. Right after you do this, delete the em ail. Know What Your Meeting is About Labeling or categorizing your meetings can help tremendously in managing your time effectively. don’t schedule meetings in the morning, or whether you prefer to leave at least 1 hour after lunch before any meeting, etc.)

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 7, 2012

In addition to be instantaneous and simple, it’s a personal medium that can be tailored to every person, it’s opt-in, meaning that you’re reaching an already-engaged audience and, best of all, the cost of sending each email is effectively zero. So how can you help keep that spark alive when sending email after email?

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

JULY 5, 2009

Writing powerful, attention grabbing copy that will help you sell is another story. Now that I have attended a copywriting workshop I hope some of the lessons will stick long enough to help me improve. I do hope that some of the points I make above will help you in some way to get better or at least to try harder. then read on.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

APRIL 29, 2011

And the best way is to use a systematic approach to attending conferences. First, with the conference still fresh in your mind you can accurately tell your staff what happened at the show and prepare them for what’s going to come their way, and second it helps you solidify what you learned during the show.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100