Paul Gillin

FEBRUARY 22, 2011

It’s the first book devoted exclusively to B2B social media , and the most comprehensive collection of best practices and case studies currently available in print. Everyone seems to be interested in the concept of using social media to reach a focused, select group of individuals.

Sales Qualified Leads 50

Sales Qualified Leads Case Studies Conference Amazon 50

Paul Gillin

OCTOBER 3, 2013

I sweated every one of the 450 words I was allocated each month and still think it was some of my best writing of the past six years. I’ve helped judge its Social Media Awards for the last four years and also contributed to the annual Interactive Marketing Guide since 2010. Length limits are a great way to improve your writing.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JULY 29, 2011

Awareness outlines five priorities that companies should define in becoming a best-in-class social marketer: Measure and Grow Social Reach. Monitor Social Conversations. Manage Social Content. Practice SEO. Measure and Analyze Social Activity.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

AUGUST 20, 2010

If you want contacts who'll help you find a job, say so and I'll bring some. I don’t mean this to sound self-serving, because I believe people who have been successful should lend a helping hand to those just starting. I hate chit-chat, and I suspect the same is true for a lot of busy people. Give value, too.

Tips 50

Tips Fulfillment Lead Ranking Lead Scoring 50

Paul Gillin

DECEMBER 9, 2011

Sharing best practices in an organization of that kind has traditionally been all but impossible, but Texas Health is pulling its resources together with often remarkable results. For example: As electronic health records (EHR) are adopted throughout the system, physicians set up a forum to help each other champion the new technology.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

JANUARY 6, 2011

Many return to achieve their potential after time and other technology advancements help them along (PCs, the Internet) and a precious few continue rocketing up the adoption curve without any slowdown whatsoever (smart phones). Avaya’s Paul Dunay (left) said it best in a recent webcast. “We The key word in that sentence is “we.”

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

SEPTEMBER 8, 2010

Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return. It means listening to the market and helping customers make wiser decisions, even if that means recommending someone else’s product. The only hope for marketing is to become a valued source of advice.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

AUGUST 26, 2011

His best story actually had nothing to do with insurance but everything to do with using social marketing to build loyalty and word-of-mouth awareness. The goal was to get people talking about financial stability and have a chance to win the popular board game; Hosted a Twitter chat about Halloween safety.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

MAY 27, 2010

Essential Utility Spiceworks represents the best of what B2B communities can accomplish. It has learned, for example, that personal prestige is a huge motivator for community participation and that members will give generously of their time with no promise of reward other than helping a peer.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JULY 8, 2010

Perhaps it will help you in formulating your own policy. Blogging Best Practices. We do count on our employees to help us make sure that the Social Media Participation Policy is being followed. A version from six months ago can be found here. This is a nice, concise document that covers all the bases I can think of.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

NOVEMBER 24, 2010

Blogging Best Practices. We do count on our employees to help us make sure that the Social Media Participation Policy is being followed. Blogs that are hosted or run by Oracle should focus on topics that are related to Oracle’s business. Please report possible misconduct (copyright violations, harassment, misstatements, et al.)

Social Media 50

Social Media Copyright Media Wiki 50

Paul Gillin

JUNE 9, 2011

So if you’re going to create your own blogs, white papers, e-books and such, you should probably use professional communicators to help you do it. If you’re negotiating for basic, off-the-shelf freelance help, start with a 30 cents/word offer and work from there. In the computer industry, which is what I know best, $1 to $1.50

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

APRIL 28, 2011

It’s the single best piece of writing advice I’ve ever had. In writing The Joy of Geocaching with Dana two years ago, I had the chance to use one of the best opening sentence I’ve ever written: “In early 2003 Ed Manley decided to kill himself.&#. We write best about topics that stir our passion.

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. They help you publicize to a local community. Your speakers and fellow organizers are your best sources of social media promotion. AcmeForum ).

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

SEPTEMBER 17, 2014

The best editors have spent years in the field with their constituents and continue to speak to them every day. One of my most rewarding moments was seeing a writer whose crude skills I had helped shape years ago receive a Nieman Fellowship. Editing is a thankless task. It’s an anonymous task, but hardly a thankless one.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. It’s clear to me that the best B2B companies are taking their blogging to the next level. 27 of the PDF). 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. Best Defense.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

JANUARY 16, 2012

This helps a business to understand in near real-time how customers are reacting to news or a new product and how that’s reflected in sales from transaction systems. ” Dr. Burns was able to apply the lessons he learned to helping physicians in Guatemala City save a girl there who suffered from a similar condition.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50