LeadSloth

APRIL 29, 2009

Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly. Genius publishes some good best practices posts, combined with some company-related news. He writes in-depth posts on Marketing Automation best practices.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

AUGUST 24, 2010

The Best Email Sequence. In your email campaign, start with a couple of educational emails that contain helpful content. The tone-of-voice of these emails should also be helpful (as opposed to being sales-oriented). Now we’re getting to the heart of the matter. Second, keep the campaigns relatively simple.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

AUGUST 31, 2010

Most copywriters focus on whitepapers and press releases, fewer copywriters are good at direct marketing, and even fewer can apply direct marketing best practices to email marketing. So good emails can make a big difference in the effectiveness of your lead nurturing program, but the people who can help you with this are hard to find.

Copywriting 100

Copywriting B2B Lead Nurturing Click Rate 100

LeadSloth

AUGUST 24, 2009

In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. For best results, the website and nurturing campaigns need to be highly relevant for them. Okay, I made up the part about brewing coffee. Unclear Prospect Profile(s).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

FEBRUARY 17, 2010

Especially for subscription-based businesses, marketing should be closely involved in providing customers with the best possible experience: retaining customers is a lot cheaper than acquiring new ones.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

SEPTEMBER 8, 2010

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. In my experience, integration with CRM is extremely helpful in any Marketing Automation project. Forrester recently released a vendor evaluation for midmarket CRM vendors. That brings up a range of questions: What does CRM integration mean?

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

JULY 12, 2010

HubSpot is a good option for mid-size companies that need best practices and an integrated tool to improving their SEO & Social Media strategies. Jep Castelein is the founder of LeadSloth, a firm that helps technology companies find untapped revenue in their marketing databases. About Jep Castelein.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

FEBRUARY 20, 2012

If you want introduce a human person as a support resource, make sure it’s someone who can actually help with the most common problems. Realize that your best customers will be the last to unsubscribe, so don’t worry about unsubscribes too much. A good nurture email helps convert prospects into paying customers.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

JANUARY 12, 2010

Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. The Contributors. In alphabetical order (click on name to scroll down): Adam Blitzer , COO & Co-founder, Pardot.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

SEPTEMBER 1, 2010

However, to succeed you need to put these individual activities together in a process to help leads along in the buying process. That is holistic lead management, which will help you turn more “raw&# leads into qualified leads. It’s about understanding, tracking, scoring and routing leads. Generating Demand.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100