Lattice

SEPTEMBER 21, 2016

Let’s break down some different use cases where predictive marketing and sales can help companies improve the efficiency of their revenue funnel: Too many leads: The issue of having an overwhelming number of leads in your demand waterfall is a top issue for fast-growing organizations with a freemium business model.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

DECEMBER 15, 2015

The magnitude of the impact grows with the size of company’s customer and prospect base and product portfolio as predictive solutions help marketing and sales reps navigate the complexity and dynamically identify and capture growth opportunities. In other words, predictive solutions help simplify sales and marketing, in a smart way.

Enterprise Management 100

Enterprise Management ROI Work Management Marketing Management 100

Lattice

OCTOBER 23, 2015

Despite the excitement, the reality is that the “buzz” doesn’t help marketers in what is most important – hitting their numbers and increasing pipeline and revenue. How is it helping them? The fact is the best marketers in the world are building predictive marketing organizations. What are their hopes for the area?

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

Lattice

OCTOBER 12, 2015

Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. Here’s how: Instead start by identifying the best-fit, right set of companies to market to. “Ever stop and wonder if everything you know about B2B marketing is wrong?” And it should be.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Lock-In 100

Lattice

DECEMBER 28, 2015

Thanks to our customers, partners and team, we’ve been able to triple our customer win growth , expand our offering beyond North America with partnerships with Stein IAS and Leadteq , and announce several new products to help sales and marketing professionals master the data deluge and deliver measurable gains to their bottom lines.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

MARCH 23, 2016

It’s motivating to see how others are dedicated to making their company the best, and how much everyone really is striving to become the next unicorn. What changes are you making in your company, either in the people, processes or technology, to help drive towards unicorn status?

Lead Scoring 100

Lead Scoring Lead Ranking Conference Paid Search Agency 100

Lattice

JANUARY 25, 2016

How do we help these employees get to know each other? Teams had to make the food (with the help of professional chefs, of course) and then find a way to convince everyone else that they had the best food through a 30-second commercial and logo design. Now the tricky part – what was this week going to look like?

Paid Search Agency 100

Paid Search Agency Companies Planning Amazon 100

Lattice

DECEMBER 14, 2015

Marketers should no longer focus on passing over leads and instead focus on identifying the best-fit companies, expanding to the right people in the right roles, engaging with the right content and channels and turning customers into advocates and fans. Companies are using ABM for three main use cases, according to Sangram.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100