Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. This type of eco-marketing will achieve the best results and ensure that you conserve (another eco-friendly term!) Any emails, direct mail etc.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

FEBRUARY 1, 2009

One of the best practice consultants at my company, Jennifer Horton, introduced me to Twitter as the next big thing in social media. I specifically look for those people that can help me and I will promote those Twitters that provide me with valuable insights. The fact that I can easily thank someone for helping me is amazing.

Twitter 100

Twitter Social Media Blogger Work Management 100

Anything Goes Marketing

APRIL 7, 2010

Let’s take a closer look at these sources of fear when it comes to pulling the email trigger to help marketers break free from their “email frequaphobia”. ”We You can also take advantage of technology to at least help with the campaign execution piece. Social media highlights.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

SEPTEMBER 13, 2009

Considering that a recent Aberdeen Research report clearly demonstrated that best in class companies are finding lead nurturing successful, adding in these types of metrics should be a no-brainer. It would be very helpful to see which channels combined with email were the most successful in certain situations.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

MARCH 11, 2007

Many of these tips are fairly obvious but how often are you checking to make sure that you and your team are following these best practices? In the Forrester report: " The Best and Worst of Email Marketing of 2006 ", there are some useful tips for email marketers. I've found a few email tools and resources that you may find useful.

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Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

JANUARY 8, 2008

Thanks for help making our trip a great one!! Whatever we needed, they provided for us. providing multiple touring options that enabled us to do what we wanted. being as flexible as possible. I plan to keep in touch with many of them via Facebook.

Cost 100

Cost Sample Facebook Pricing 100

Anything Goes Marketing

NOVEMBER 20, 2006

Stefan defines authentication as the following: Authentication helps you, as an e-mail sender, prove you are who you claim to be and that you have the right to send e-mail from your IP address. Check out this article on ClickZ by Stefan Pollard called " Marketers Still Unclear on Authentication " for a better understanding of this concept.

Deliverability 100

Deliverability Tips Tagging Email Marketing 100

Anything Goes Marketing

MARCH 8, 2009

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. We ended up meeting and I was able to help this client out as much as I could in the short meeting time that we had.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

AUGUST 1, 2006

These blogs will: Help you improve your search ranking Improve your blog copy (content) Provide eternal life. Business Blog Consulting - This contains auuthors from some of the biggest and best out there. It's the end of the month so here is my monthly blog roll or blogtipping as Easton calls it. Awesome job! Hope you like them!

Business Blogging 100

Business Blogging Business Tagging Consulting 100

Anything Goes Marketing

AUGUST 19, 2006

Hey, if you're going to tank your e-marketing channels, make sure you use some best practices! As another best practice, you should test different subject lines to a subset of your list before sending out the complete email blast. You have been warned." Notice how we have used consistent branding between email and your website.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

AUGUST 24, 2006

When is the best time to sell your products or services? This continues the conversation and can help you determine if this person is truly qualified. It can also help the purchaser decide if you are the company that they want to purchase from. Easy question - when they're ready to buy them!!

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. A definite email best practice is personalization and I believe that Twitter is just an extension of this. Will it drive more traffic and help you get further bang for your email buck? Does it take more time? Most likely.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

JULY 20, 2007

The content should be easy to follow and the user should be able to quickly decide if this company can help them or if they need to try again. There really are different best practices for each of these. Using bulleted points also helps the reader quickly scan the page. I hope you have found this informative.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

APRIL 5, 2006

Of course with the more doors that you get slammed in your face, and punches to the gut and the more you realize that you're missing some good TV shows like the new episode on 24 (or heaven forbid the hockey game ), it's best to look at other ways to get your name out there. I personally liked Beer.com's promo the best.

Viral Marketing 100

Viral Marketing Campaigns Tagging Press 100

Anything Goes Marketing

JULY 15, 2006

Making this consistent (eg: first week of each month) works best as bloggers will know when your next post will come out. In addition, ensure that you have a few topics lined up for your exec to help them out. An executive assistant or someone from marketing can help gather ideas on topics to write about.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Anything Goes Marketing

AUGUST 9, 2006

There are no instructions on what you should be doing on this site, no help features or an explanation of what the point of this site is. To help the user out, I would have added a most popular debate, most recently added debate or best audio or video submitted. I then get into the site and I have no idea what to do.

Campaigns 100

Campaigns Tagging Video Marketing Ads 100

Anything Goes Marketing

JUNE 22, 2008

You need to test out the method that will work the best for your situation. I hope that this post has been helpful and I should be adding some additional findings from my landing page workshop experience. This can be key in better understanding how best to design your emails. Of course the Marketing Experiment people are right.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

SEPTEMBER 9, 2006

A few interesting notes: They suggest that the best blog domain is one that is in a subfolder off of your main domain like www.cnn.com/blog Tips on writing titles: Write for audience and for search engines. There is a great article on tips to bump up and improve your blog traffic on SEOmoz.org called " 21 Tactics to Increase Blog Traffic ".

Traffic 100

Traffic Digg Tips Domain 100

Anything Goes Marketing

JANUARY 27, 2008

The best bet is to conduct tests to see if this boosts response. Hope the tips helped! Technorati Tags: email marketing, segmentation, tips, e-mail best practices. However, text based newsletters may not be received too well if they are used instead of graphical based HTML versions. PS - feel free to look for me on Facebook.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

JULY 4, 2010

Let’s get to some possible ideas that will help you improve the way that you collect information from your subscribers. You can try this out yourself here: [link] Let’s move on the second example from SmartBrief that can help you get your subscribers to update their information.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

FEBRUARY 25, 2007

While this can be more difficult, it can save you time in trying to determine what is the key element that will help you reach your e-marketing goals. In order to determine the true success of an A/B test, it's best to look beyond your open rates and pageviews. Chad PS - Do you have any testing stories?

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

JUNE 24, 2007

I myself am not a gamer but was recently handed a free Xbox (the old one) and couldn't help playing a "few" games. Points are awarded to the people with the best answers by the people who asked the questions. This is really win win at its best. These questions are sent to the community daily via email.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

AUGUST 3, 2009

It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. Doing this in real time helps employees, customers and prospects feel like they are right there with you. Technorati Tags: Twitter , HooteSuite , Facebook , Social Media , Engaging Twitter followers , Best practices Twitter.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

OCTOBER 20, 2009

Aberdeen has reported that the Best-in-Class organizations are have doubled the bid-win-ratio on nurtured leads compared to their peers who have launched lead nurturing programs. This may mean sequestering experts from all over your company to help create this content or hiring content professionals.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Ad Building Top of Funnel 100

Anything Goes Marketing

DECEMBER 15, 2008

The best approach that was brought up in the Answers section in Linkedin is to send emails based on a person's specified interests. While the product that a customer has purchased can help you segment them, is that what they are truly interested in and can you go further in your segmentation (say based on their title or geography)?

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

NOVEMBER 11, 2007

In the example above, marketing can send emails on behalf of the account managers which makes the entire team more efficient and helps achieve the desired company objectives. Tags: email personalization techniques , email best practices. Do you have any good personalization examples?

Response Rate 100

Response Rate Personalization Tips Marketing Management 100

Anything Goes Marketing

SEPTEMBER 6, 2006

This was similar to a situation that in which I discussed the idea of helping a client create a lead nurturing (maturation) program using emails that are sent out periodically based on user activity. This is no different from a marketer saying "Where am I going to get quality content for our email newsletter."

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

MAY 1, 2007

It's best to help direct the conversation by providing the tools to do so. Yes, there are horror stories out there regarding user generated content but as I've said in the past, if you're already in the public, people are talking about you. In this way, you can better monitor what is being said. How do you define it?

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

MARCH 18, 2007

This type of data won't matter if the actual company is not a good fit for your product or service but can be very helpful by providing your sales team the intelligence to better understand who are your best leads and the leads that should be prioritized.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Ranking 100

Anything Goes Marketing

FEBRUARY 12, 2007

Old Spice: Blogs at Their Best Here's what I liked about this blog: It's a real blog because I could leave a comment which made me happy. Tony didn't try and tell me that Old Spice has helped his car win NASCAR races. Thanks Professor Stewart. Is your next post going to be "Green Means Go?". You don’t coast in it.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. I've also added my most popular posts which demonstrates some of my best (or worst work).

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

FEBRUARY 18, 2009

They are expected to make the impossible catches, score the winning touchdowns and throw the odd block to help their team move down the field and score. Here are a few football players that come to mind: TO, Chad Johnson and Plaxico Burress. While receivers talk the talk, they also walk the walk.

Lead Management 100

Lead Management Lead Ranking Lead Scoring Work Management 100

Anything Goes Marketing

MAY 17, 2009

megheuer # sds09 megheuer : Sales is protective of customers and late-stage deals; marketing needs give options, not mandates, to help at this stage # sds09 @tjaros jblock : 72% of B2B orgs can segment the customers and prospects in their marketing database. sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

JANUARY 16, 2007

I'm looking out my window at the Best Buy across the street which is also a distraction. It's these types of customers that helps a business grow. Do your remember the time that you were singled out by your boss, your best friend, or a close family member in front of others? I digress. A blog is like a company in many ways.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

MAY 28, 2006

While this was overwhelming at first, I make sure that I only subscribe to the what I feel is the most useful to keep my ear to the technology highway and what will help me sponge up all I need to know. Let them spend the $$ on usability and copy some of the best practices that they use.

Tips 100

Tips SMB Consulting Newsletter 100

Anything Goes Marketing

FEBRUARY 21, 2009

The best in class marketers have their CRM synced up to their marketing automation platform which means that known contacts from their CRM should already have an associated sales rep. Once the person opens the email, have a signature that includes a real person's name and contact information.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100