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OCTOBER 4, 2023

Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. These are the types of questions you can answer with reports on daily form activity Understanding these patterns can help you optimize your marketing efforts. Smart filters help you find out.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

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SEPTEMBER 26, 2023

We’re here to share our three favorite strategies to help you earn links and stay on the good side of Google. Here are a few tips for getting started: Organize your list and attack the best opportunities first. As a result, they’ll put out a call on Help a Reporter Out requesting a specific type of subject-matter expert.

SME 141

SME FAQ Domain Link Building 141

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SEPTEMBER 25, 2023

Visibility into CRM data will help marketers segment and personalize content, such as delivering emails from their assigned sales rep. Instead, marketing teams should find a MAP they love and sales teams should find the CRM that best meets their needs—including a robust, two-way integration. That only increases tension, not alignment.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

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SEPTEMBER 24, 2023

A few examples: Buy Book Test Hire Here is how those words might be used in a long-tail keyword: How to buy marketing automation tools How to book a marketing automation demo How to test marketing automation software The best way to hire a marketing automation expert You get the point.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

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SEPTEMBER 24, 2023

We’ve highlighted 10 simple SEO tips to help improve rankings and get on the right side of Google and other search engines. More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action.

Lead Ranking 130

Lead Ranking Lead Scoring SEO Top of Funnel 130

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OCTOBER 6, 2023

Use this best practices guide to plan, build, improve and successfully implement your SMS marketing programs on an ongoing basis (or improve the efficiency and success of those you already run). Ultimately, the personalization helps cement the bond between the brand and the SMS recipient.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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NOVEMBER 7, 2023

Find the right tools to help with inbox visibility Fortunately, there are tools available to give additional insight into the inbox—Act-On’s Deliverability team uses Inbox Monster, which provides reasonably accurate representations of the inbox. Use only the very best data. You’ll only know whether your email was accepted or not.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

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DECEMBER 8, 2023

From ebook PDFs to logos, icons, and even stock images, one of the best ways to ensure a smooth migration to your new marketing automation platform is to make sure you inventory and organize all of it. At that point, whoever is helping you migrate will have an excellent source of truth on what to move and where it is.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

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NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.) How will you score leads ?

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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NOVEMBER 27, 2023

On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Fortunately, a few nurture campaign best practices can help break through common challenges and improve results. Almost two-thirds of leads aren’t sales ready.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

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MARCH 1, 2024

We tapped Jeff Day, SVP of Marketing at Act-On Software, and Kevin Butler, VP of Marketing & Strategy at Goose Digital, to share their favorite strategies marketing leaders can use to help sales build a pipeline in 2024. Capturing this data helps you understand a buyer’s intent and needs from the outset. What is your greatest need?

Lead Ranking 130

Lead Ranking Lead Scoring Paid Search Agency Marketing Automation Services 130

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FEBRUARY 6, 2024

From ebook PDFs to logos, icons, and even stock images, one of the best ways to ensure a smooth migration to your new email marketing platform is to make sure you inventory and organize all of it. At that point, whoever is helping you migrate will have an excellent source of truth on what to move and where it is.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

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SEPTEMBER 24, 2023

Fortunately, you don’t need to log into two devices at once to find the best LinkedIn marketing groups… So we did it for you. Below the list, you’ll find a set of guidelines to help you find the absolute perfect-fit LinkedIn group, just for you — because we discovered that the more specific the group, the better the experience.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130

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SEPTEMBER 28, 2023

One of the best solutions for small teams is leveraging tools specifically designed to scale marketing. These plug-ins help you plan, manage, and execute webinars , track and transfer data, import and export behavioral data, and even coordinate additional outbound campaigns. (At Yep, you’re doing more with less.

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200

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SEPTEMBER 25, 2023

Develop your ICP Your ICP describes the firmographic details of the type of company you agree would be the best fit for your product or service. But it helps every team prioritize their work and their budgets, and get better at their jobs. Industry, size, revenue—these are all quantitative data points that can inform your ICP.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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SEPTEMBER 19, 2023

It’s best for marketing teams to employ a universal growth marketing approach. This isn’t to say that bringing on new customers shouldn’t be a priority, but the best way to grow your company is through your existing business. Customer retention is just as important (if not, more so) than customer acquisition.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

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FEBRUARY 26, 2024

That’s why we created this glossary of digital advertising terms to help newcomers learn the lay of the land. The following (relatively) jargon-free explanations of the most common digital advertising terms will help you navigate the world of online advertising. What is A/B Testing? Check out our ebook for a step-by-step guide.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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OCTOBER 3, 2023

It’s more helpful to look at each channel individually. Let’s break down a few CTA best practices by marketing channel! Maybe these users want to learn a bit more about your products and services, so you should have an easy path to help them navigate to your most common and lucrative offerings.

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130