Trending Sources

17 Helpful SEO Tools and Tool Reviews

Webbiquity

Which SEO tools are most helpful in conducting a site audit? Which tools are best for local SEO? Helpful SEO Tools. One of the best free broken-link checking tools available, the Online Website Link Checker will crawl for and report broken links on up to 500 pages and three levels down on any specified website, optionally across a whole domain or only a specified subdomain.

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The 23 Best Content Ideation Tools

Webbiquity

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. What are the best tools for finding great content ideas? 14) Popurls.

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The Six Best Google+ Marketing Tools

Webbiquity

But it can still be interesting place to hang out, and it may help with SEO. Tool to help identify top engagers in your subject area, quickly create new circles based on those who have engaged with your content, track your followers and their popularity, and unfollow based on a variety of metrics. Chrome browser extension to help write and schedule posts on Google+.

Tools 57

How Engaging Content Helps You Improve Your Search Rankings

Visually

The sites that best match this criteria appear closest to the top. This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Fortunately for us, Google publishes  Webmaster Guidelines   to help website owners, developers, and search engine optimization (SEO) specialists better understand its needs and preferences.

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Content Methodology: A Best Practices Report

Methodology: A Best. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Definition optimizeconnectcreate 5Content Methodology: A Best Practices Report II. 6Content Methodology: A Best Practices Report II. help address?

9 Best Tools to Help You Edit Blog Posts Better

Hubspot

In this post, I’ll outline some of the best tools to help you keep a solid editorial flow from idea to publish. With mobile, desktop and web apps that all work in concert, it is the single best way to store ideas in this marketer’s opinion. After using it for several posts, my opinion is that it really helps to strengthen certain components of your title! Idea Capture.

Help 57

The 24 Best Interactive Websites of 2015

Visually

These are some of the best and brightest stars in a constellation of excellent interactive websites (we’re spending a lot of time in the dark this time of year—apologies for using a ridiculous metaphor). Best interactive qualities: Dynamic backgrounds lead into video segments documenting Kelly’s travel and work. Best interactive qualities: Data visualizations overlaid on a U.S.

The world’s best creativity technique

grow - Practical Marketing Solutions

want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. That sounds like a cheesy affiliate ad or something, but there’s no catch here. I am simply giving you one of my best leadership ideas. This is also the best documented business case for workplace diversity I have ever seen. Not this one. But it gets better. Always!

5 Proven tips to help with your blogging confidence

grow - Practical Marketing Solutions

5 tips-to-become-a-more-confident-blogger from Mark Schaefer I f you have been following this blog for a while you know that I have been creating a series of fun and colorful Slideshare presentations from some of my most popular content. I’ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive and I think this one is perhaps our best work yet.

Help 91

The 24 Best Online Writing Tools and Apps

Webbiquity

Among global business leaders, 85% prefer text-based articles (vs. 5% for video) for helping to make business decisions. Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Grammarly helps you be a better writer by eliminating most writing mistakes. Google Review Count: 2,210,000.

How Predictive Intelligence Helps B2B Marketers with Buyer Targeting

SalesPredict

Predictive intelligence can help identify and analyze behavior and intent data to provide a 360-degree view of prospects and their paths to purchase. Predictive solutions can help your organization uncover hidden "breadcrumbs" of previously uncaptured data from across the web that reveal buyer intent. Improve demand gen results by targeting in-market buyers. How bad is it?

Content Marketing Playbook: Strategy and Roadmap

cultivated every internal asset that could help them. outside help when needed. that’s proven to work—one we’ve refined after helping. that sports an audience of over 300,000 readers. “We want to try to help marketers first,” Fishkin says. approach delivers the best results: Target a primary and. If you can help people solve their. All rights reserved.

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. Much of this information is likely going to be meaningless if you’ve divorced your campaigns from email sending best practices. If you have not embraced the most rudimentary best practices (DKIM, SPF, Postmaster Tools, etc.),

Email 80

The Best of the Best: 2015 Video Marketing Awards

Vidyard

This year, after more than 100 applied, we selected 8 of the best uses of video marketing in 8 different categories to award to 8 different companies. Best Explainer, Infographic, or Whiteboard Video. Best Integrated Video Marketing Campaign. The video you watched from above was shared before the event, which helped them to attract more than 2,000 registrants. Big time.

Video 108

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it. Content Marketing is still relatively new to many of us and we’re here to help.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. This tool also helps (you) know what your competitors are doing across all channels. Can also help with keyword research.

Study: How Much of Your Content Marketing Is Effective?

on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” idea that marketers are still searching for the best way to link their. can open access to the necessary analytic tools and resources, and the right analytics help content marketers devote their time. Copyright © 2015 Contently. All rights reserved. content.

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

Important? A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What are the best company blogs today? So this is a list of the best  NON-TECH INDUSTRY blogs from the Fortune 500 (in no particular order):   Coca-Cola Unbottled. It’s well-organized and very helpful. Rich content.

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How Google’s failure helped me become a dramatically better writer

grow - Practical Marketing Solutions

shut out the echo chamber and went my own way … probably the best thing I ever did as a blogger. Reading less helped me become a better writer: more creative, original, and interesting. The post How Google’s failure helped me become a dramatically better writer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Who knows? have no idea.

Target Your Best Prospects by Segmenting Your Best Customers

Modern B2B Marketing

The best customers are those that last a lifetime , and by segmenting your current customers and identifying which are the most profitable, stay the longest, expand service, and refer new customers, you can allocate more of your marketing dollars to acquiring similar prospects. Identify Your Best Customers to Find Your Best Prospects. Calculate the Customer Value.

48 Instagram Stats That'll Help You Improve Your Posting Strategy

Hubspot

Read on to uncover more Instagram stats that'll help you get ideas and improve your own Instagram posting strategy. 38) The best times to post on Instagram are Mondays and Thursdays at any time except between 3:00–4:00 p.m. 45) While Instagram is still by far the best social network for organic engagement, its per-follower interaction rate of 2.3% is barely half what it was in 2014.

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Staffing and Launching Your Content Marketing Program

from the best practices we learned from our own. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 A clear sense of identity is what categorizes the best. to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. The late, great David Carr put it best when he said, “Creating.

An A to Z of Content Marketing Best Practices

Act-On

To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. To stay ahead of that trend, apply what you can from these best practices. Having at least one image on every page helps with SEO. Tools like Canva can help a lot.

The 50 Best Startup Tools For 2016

B2B Marketing Insider

In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. How do you know which ones are a waste of time and which ones can actually help you grow your business and reach your goals? So how do you know which ones to choose?

Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects

B2B Lead Generation Blog

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences. will need help from social media to remain effective.

The Best Marketing Conferences Of 2015

B2B Marketing Insider

In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? have done this list for the past few years. I did a curated list of best marketing events  in 2013 based on inputs from people I asked across a few social networks. Without any further ado, here is: The Best Marketing Conferences Of 2015. know I missed a few each time.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

latest trends, and the ones with the best reputations. Would spending more money help? tools can help companies maximize their efficiency. where to source the best freelancers. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. Introduction II. Methodology III. Key Findings IV. But brands.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. ” This post contains broad generalizations — you still have to use common business sense to determine what fits best for you.  OK? The post What are the best social media platforms for your business? Let’s get started.

How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales

Act-On

If you understand what organic search is all about and the best practices for making SEO successful, you’ll know what you need to, in order to reap the benefits. Knowing the wrong things to do is helpful, but understanding the right things to do and putting them into play is, overall, more powerful. SEO search search engine optimization seo best practices

Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. One of the best ways to grab attention is to ask a question that other people have asked, and then answer that question, or even explore possible answers. 15 Best Blogs To Follow About Social Media. This helps you mine keywords and also find trending ideas surrounding those keywords.

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Your Employees May Be Your Best Untapped Brand Advocates

Webbiquity

Willingness to help. If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? It’s simple. Educate.

Best 91

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. them the best rather than reaching for more eyeballs. With marketing now responsible for helping to nurture and.

5 Ways Marketing Can Help Sales Succeed

It's All About Revenue

Doing so can help the two team up to establish goals that are realistic and communicated to all. This helps keep the Sales team in check (“There’s no way we can quadruple sales in 30 days!”) ”) as well as helps Marketing understand how to position their campaigns to support Sales’ goals. This not only gives direction for marketing campaigns, but also helps Sales realize its internal goals numbers-wise. 3. For example, if you use project management software, add sales reps in so they can be assigned tasks to help marketing out. 4.

Help 78

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

What it gained was business critical insight into “when to call a consumer, which product to pitch and which salesperson is best suited to close the sale. How to use Big Data to help sales. The post How Big Data and Marketing Analytics Help Sales appeared first on. This unprecedented data explosion is increasingly changing the way that people buy.

28 (of the) Best Business Blogging Guides and Tips of 2013

Webbiquity

Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Best Business Blogging Guides and Tips.

7 Helpful Resources Every Email Marketer Should Bookmark

Hubspot

To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. While some of the sites are geared toward providing email marketing stats and best practices, others offer helpful tools for making your job (and life) easier. And best of all, we're always updating HubSpot Research with fresh findings.

Evangelizing a Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY5 Matthews quickly convinced Marriott he was the best. how content marketing helps generate. strengths, and where do you need outside help? “ The entire ecosysystem is competing. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III. That’s why.

15 Best Practices for Email Unsubscribes – With Examples

Act-On

And still other tactics that could help you switch them from email over to a different channel. Here are the best practices for making it work: 1. This best practice is more about not alienating your subscribers than anything else. An “update your preferences” link that goes to a page like this is the next best thing. 4. YOUR best tip for managing unsubscribes.

How to Practice Sales Enablement That Helps Reps Rock

It's All About Revenue

How to Practice Sales Enablement That Helps Reps Rock is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Sales & Marketing Alignment B2B sales best practices cold calls engagement Grande Guide to Sales Enablement moment of truth rock your sales calls sales enablement sales reps social selling targeting Now, let’s all do the wave.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

When composers get stuck writing a piece of music, for example, it's not uncommon for them to switch to a different instrument to help get over their writer's block. The different instrument helps them think about the "problem" in a different way. This'll help you quickly figure out which of the items on your to-do list will have the most immediate impact in the least amount of time.

8 Best Practices for Using Google AdWords

Salesfusion

There are several tools you can use if you’re launching a PPC campaign, although one of the best options is Google AdWords. It helps to break it down in terms of strategy and execution. Reviewing this diagnosis can help you make improvements and boost the results of your efforts. The post 8 Best Practices for Using Google AdWords appeared first on Salesfusion.

B2B Marketing Trends for 2016

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. them the best rather than reaching for more eyeballs. With marketing now responsible for helping to nurture and.

The Best Way To Convert New Buyers Is To Help Them First

B2B Marketing Insider

successful content marketing strategy starts with a commitment by the business to shift budget from the promotional messages they create and start focusing focus on helpful consumer-focused content. The best way to get someone to do something is to help them first. The most successful brands in content marketing create really helpful content that attracts the target audience in the earliest stages. If your audience is trying to get educated on the kinds of solutions you sell, your business needs to help them first. They need to put a person or team in charge.