Adobe Experience Cloud Blog

JANUARY 11, 2016

Now that everyone (and their mothers and grandmothers) is on Facebook, it’s one of the best places to humanize your brand by sharing status updates, photos, and videos. But with resources like Thesaurus.com to replace certain words with shorter ones, hashtags, and abbreviations, you can do this without sacrificing the meaning.

Thought Leadership 48

Thought Leadership Viral Marketing Social Media Marketo 48

6sense

DECEMBER 9, 2021

Breakthrough’s two-day mission is as ambitious as it is straightforward: We wanna blow the minds of as many customers as we can with tons of exclusive data, use cases, and best practices. We’ll publish a similar post tomorrow to recap today’s best moments, too.). Rank prospects to boost revenue. 6sense on Twitter.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Adobe Experience Cloud Blog

MARCH 29, 2017

Instead of relaxing, I am attempting to chalk paint V-Bot, the mascot of Marketo’s LaunchPoint partner Vidyard , in time for my son’s 5 th birthday party tomorrow morning. Swag is a universal tool that can help drive brand affinity with customers and partners as well as create brand awareness with net-new prospects.

Advertising Agencies 48

Advertising Agencies Planning Marketo Conference 48

ClearVoice

APRIL 11, 2019

The best buyer personas are built by the collective knowledge of your team. Jill Rowley , social selling pioneer and former Chief Growth Officer at Marketo, had this to say: “The new reality is that marketing needs to know more about sales, sales needs to know more about marketing, and we all need to know more about our customers.”.

Buyer Personas 75

Buyer Personas Template Enterprise Management Work Management 75

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

On Twitter, getting your content in front of a particular audience is as simple as a hashtag. Adding a targeted hastag to a message can put that message in front of potential prospect searching for information based on that hashtag. Research tags already in use and utilize them in your B2B social media campaign.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Promoted Tweets can be targeted to search results (such as specific hashtag) or to specific users (your followers, or users like your followers). At Marketo, we’ve just begun to test these. Here’s what we’ve learned!

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Start with the following categories: Bottom-of-the-funnel prospects: The goal with this segment should be to keep their attention on your business as they work through the purchase. Middle-of the-funnel prospects: These are prospects who are actively evaluating your product. Mail personalized postcards with a digital gift.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Adobe Experience Cloud Blog

APRIL 19, 2011

Ensure the overall strategy incorporates the use of brand messengers who give personal value to prospects and current customers. Hashtags – Along with building a targeted search, hashtags are powerful ways to not only find, but also send out content to a wider audience, other than just your followers.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

APRIL 18, 2016

Follow trending conversations to see if there are certain values that are important to your prospects and customers. Look for ways to show up in different social channels, from using trending hashtags to participating in top-of-mind discussions. By highlighting how those values align with your brand, you can increase loyalty.

Social Media 48

Social Media Media Brand Identity Branding 48

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. Twitter happens to be one of our most effective prospecting channels. Caveat: words of caution about this to follow.).

Lead Generation 48

Lead Generation Twitter Optimization Lead Scoring 48

SnapApp

SEPTEMBER 30, 2015

O Magazine’s “ What Kind of Morning Person Are You ” gives readers valuable information about the best kind of routine to kick off their mornings based on their answers to thoughtful questions about their habits. Their intention with this piece was to build prospect profiles while boosting booth visits at an upcoming event.

Personalization 48

Personalization Examples Content Marketing Planning 48

Adobe Experience Cloud Blog

OCTOBER 8, 2010

Conference awards hashtag for Twitter: #SM20award. A heavyweight opportunity to prove your value to prospects and clients has just arrived with the recent announcement of the Sales & Marketing 2.0 Best Sales Lead Management Program. Best Customer Experience Management/Customer Collaboration Program. Best Sales 2.0

Search Marketing 48

Search Marketing B2B Marketing B2B Marketing Management 48

Adobe Experience Cloud Blog

JANUARY 8, 2016

While it’s unlikely you’ll be directing a box-office hit anytime soon, there is a valuable lesson you can learn from this handover: your audience should always come first, whether it is a theater full of fans or your targeted prospects. Personally, I think one of the best decisions that Disney, or J.J. Here’s to your legacy!

Thought Leadership 48

Thought Leadership Marketo Marketing Opinions 48

SnapApp

FEBRUARY 13, 2018

And, prospects are much more educated — 90% of the buying process is over before a prospect ever speaks to a salesperson: . Multichannel marketing refers to the practice of engaging prospects, leads and customers across a combination of indirect and direct communication channels. Today, there is an average of 5.4 Source ).

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

SnapApp

APRIL 7, 2016

Not only is SnapApp’s builder easy and fast, but the platform plugs into your marketing automation system, feeding it with powerful prospect data. A curation vehicle that allows you to tell stories in real time with live blogging, breaking news updates, and hashtag collections and results. Marketing Automation. Click To Tweet.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

Referral Rock

DECEMBER 5, 2019

Everyone wants to do what’s best for their customers. You’ve funneled out your best customers! Some best features are database management, landing pages, API & integrations, filters, customizable. He will give all your best content it’s time to shine. Yeah, I get it… show me the list.

Marketing Automation Services 76

Marketing Automation Services Budget Programs Work Management Enterprise Management 76

Directive Agency

AUGUST 28, 2017

The best way to do this is by researching the firmographics of your target market and building personas for each of your audience segments. Firmographics are customer profiles that define attributes of a prospective business. They have four key services: technology tracking, predictive analysis, prospecting, and data enrichment.

B2B Marketing 40

B2B Marketing Buyer Personas Work Management Top of Funnel 40

Metadata

MARCH 18, 2021

Our prospecting team takes too much time to book meetings with their account executives. We’d rather have just an infrastructure layer with a bunch of best in class tools on top of it. Gil Allouche: Tar Tap become Marketo, right, eventually? Nicolas Vandenberghe: Tar Tap almost went under and got picked up by Marketo.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

SnapApp

JULY 19, 2017

Some of the best networking happens after hours. . Here’s a great interactive map example from Marketo : . . Let them know which social media channels you’ll be using to share updates about the event, communicate any hashtags early and often, and encourage live-tweeting from those who are at the event with you. .

Planning 54

Planning B2B Marketing Opt-out Vendors 54

Metadata

OCTOBER 15, 2020

Tell us about hashtag fail moment. And that’s really where I saw the need for a piece of software that would help connect salespeople with their best prospects online. And I do try to have at least two customer prospect meetings a day. Before then, it was just don’t die. ” Gil: That’s amazing.

Eloqua 59

Eloqua Work Management Marketing Management Differentiation 59

B2B Marketing Zone Posts

DECEMBER 1, 2010

Here’s what the social signals said was the best content and the hottest topics. It is currently a front-runner for Slideshare’s 2010 World’s Best Presentation Contest (I’d love it if you went and voted for it. We’ve assembled some simple best practices that you can use to build better campaigns.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

JULY 31, 2018

If you’re a B2B marketer, odds are that creating content is an integral part of your inbound strategy for attracting prospects. Hashtags: As long as you don’t overdo it, hashtags can be an effective way to broaden the reach of your content, serving as a mini search engine within social media.

Promotion 96

Promotion Webinar Metrics Marketing & Strategy Privacy Policies 96

Metadata

DECEMBER 3, 2020

But what I learned is that you could argue the products are better, you could argue against, but you’re not arguing against the fact that Apple’s marketing is the best in our market. It’s the best. David Gerhardt: Yeah, I think that’s an important point from G, which is, that’s what the best teams do.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

But what I learned is that you could argue the products are better, you could argue against, but you’re not arguing against the fact that Apple’s marketing is the best in our market. It’s the best. David Gerhardt: Yeah, I think that’s an important point from G, which is, that’s what the best teams do.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Adobe Experience Cloud Blog

AUGUST 6, 2015

Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking. For Marketo, the roadshows bring marketers from around the globe into the Marketo Marketing Nation. Interested in seeing what a Marketo roadshow looks like?

Thought Leadership 48

Thought Leadership Marketo Best Practices Microsite 48

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Hashtag Discovery Tools by LunaMetrics.

Twitter 100

Twitter Tips Tools Tactics 100

Adobe Experience Cloud Blog

FEBRUARY 8, 2016

Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. And if you do, you have some copy throughout your site that was created to introduce prospects to your products and pre-sell them on the benefits.

Social Media 48

Social Media Traffic Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 9, 2013

by Dayna Rothman After months spent tirelessly preparing, Marketo Summit is finally here! This year Summit kicks off with, “Welcome to the Marketing Nation”, featuring Phil Fernandez, CEO of Marketo, Patty Azzarello, Founder and CEO of the Azzarello Group, and a slew of other surprise guests. We are changing that. What’s more?

Marketo 48

Marketo Work Management Planning Advertising Agencies 48

Adobe Experience Cloud Blog

DECEMBER 12, 2013

After you’ve planned your webinar, most marketers will send out invitations to a targeted list, use a registration form to gather some data about prospects, and then use the attendance data (like duration of stay) as a measure of engagement. The best way to get positive ROI from your webinars is to continually repurpose them.

Webinar Metrics 48

Webinar Metrics ROI Top of Funnel B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 16, 2016

Brands that provide the best cus t omer experience and service have the highest retention rates. These platforms allow you to monitor for brand mentions, hashtags, keywords, or phrases. Simply enter the names of some of your prospects and customers into the social channel’s search engine to determine if they have an account.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

Adobe Experience Cloud Blog

AUGUST 24, 2015

Finding quality prospects is one of a marketer’s biggest challenges—how do you find leads that will convert into sales? In fact, 78% of small businesses now get at least a quarter of their new customers via social media, and two of the best channels for business are LinkedIn and Twitter. 1 challenge. (I Bonus Sidenote: Referrals.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Ranking Tactics 48

Adobe Experience Cloud Blog

AUGUST 15, 2016

Developing video content is a great way to communicate your brand’s story, reinforce your value proposition, engage with audiences, and interact with customers and prospects. Gifs, trending hashtags, quickly referencing value-added content—the possibilities truly are endless. LinkedIn Finally Takes the Leap Into Video.

Video Marketing 48

Video Marketing Thought Leadership Broadcasting Youtube 48

Adobe Experience Cloud Blog

DECEMBER 17, 2015

One of the best ways to do this is to find influencers, bloggers, and other sources within your industry and ask them for a quick interview surrounding the subject of your content. Social banners work best if you’re promoting big pieces of content like an ebook that’s designed to drive leads. Get an outsider’s buy-in.

Social Media 48

Social Media Tactics Banners Media 48

Zoominfo

FEBRUARY 22, 2018

Focus your time and budget on the channels that will best help you meet your goals. Here’s what we’ve found works best on Facebook, Twitter and LinkedIn: Facebook : Studies show that photos and videos consistently produce the most engagement on Facebook ( source ). Similar to Facebook, images and videos work best to drive engagement.

Lead Generation 214

Lead Generation Social Media Lead Scoring Lead Ranking 214

Single Grain

NOVEMBER 11, 2019

There are dozens of examples, but here are a few other companies that are using AI and ML to enhance the customer experience: The North Face uses machine learning to help shoppers find the best outdoor recreation product. 13 Messages Your Chatbot Should Be Saying to Prospects. How to Build a Facebook Chatbot Marketing Funnel.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Social media marketing allows you to get to know your company’s target accounts and the prospects within them in a unique way and get relevant, personalized content in front of them at just the right time. The best part about micro-targeted ads is that they’re typically very cost-effective. Reach Key Accounts on Social Media.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Social Media Social Marketing 48

Adobe Experience Cloud Blog

MARCH 11, 2014

Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! Take a look at Marketo’s Facebook page to see social photo sharing in action. Even the best (or most basic) content can benefit from a visual boost.

Marketo 48

Marketo Content B2B Thought Leadership Paid Search Agency 48