B2B Memes

JUNE 18, 2012

Hammock’s guideline for avoiding this fix seems pretty clear: If you can’t add value to a story, just link to it. The best recent example, perhaps, comes from Kashmir Hill’s Forbes.com story last February recapping Charles Duhigg’s New York Times article on consumer marketing and data mining.

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

MARCH 11, 2011

They use it to find what CAD software is best, and to share projects they’ve just finished, and even press coverage they’ve received. Again, I try my best to keep RD+B to straight reporting. Do you have any explicit or implicit guidelines about how you cover these topics on your personal accounts ? Great question.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

JUNE 7, 2011

If you plan to use guest posts on your blog, you should publish submission guidelines. But more importantly, by setting the ground rules and expectations clearly in advance, guidelines serve an important editorial function. It’s important, though, to keep the tone of your guidelines positive. Give fair warning. Choose wisely.

Blogger 100

Blogger Guidelines Tips Ethics 100

B2B Memes

NOVEMBER 4, 2011

Some writers have the opposite problem, and turn guidelines into fetishes. He blanched, then told me he’d taken the quotes from various sources on the Internet. Needless to say, he rewrote the story with proper attribution. Rather than focus their lead on the story, they focus it on the attribution.

Transparency 100

Transparency Ethics Press Guidelines 100