| |  Best + Guerilla + Linkedin + Tools | 7 articles |
| Page 1 of 1 | Previous | Next | CHRIS KOCH JUNE 26, 2009 Three steps for B2B marketers to build a personal social media presence When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. We’ve already mastered the hardest part; the tools are something that anyone can learn. But his personal presence in social media is based on sharing best practices in B2B and social media generally—there’s nary a mention of his company or his day job. Pick an RSS tool. One of the best ways to start is with RSS. Monitor. CMO 2.0 Mashable. | BUZZ MARKETING FOR TECHNOLOGY JUNE 27, 2008 How to Save the World - PKM An Update So for example while many interviewees said they couldnt find what they were looking for, we tried to discover why this was: Was the tool too complex? The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable. This new model entails three significant shifts in approach: From contributing know-what (best practices etc.) LinkedIn. November 2005. | | | | | |
| BUZZ MARKETING FOR TECHNOLOGY JUNE 27, 2008 PKM and the Organization - Pollard Most organizations, too, refused to abandon the top-down centralized information model that was already in place, merely institutionalizing it with firewalls, access restrictions, monster centrally-managed one-size-fits-all databases and websites and over-engineered, over-managed collaboration and community-of-practice tools. cultural anthropology tools). Tools and mechanisms for surveying employees, customers and the informed public and otherwise tapping the Wisdom of Crowds (including prediction markets and decision support applications). LinkedIn. BLOG TOOLS. | BUZZ MARKETING FOR TECHNOLOGY JULY 21, 2008 Confessions of a CKO: What I Should Have Done content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. The best-known KM process models are Nonakas four-step knowledge creation process -- codification, enhancement, internalization, sharing -- and the consultants megaprocess model -- acquire, store, add value, apply/deploy. LinkedIn. Guerilla News Network. SALON BLOG LISTS AND OTHER BLOG TOOLS. May 2004. | BUZZ MARKETING FOR TECHNOLOGY JULY 22, 2008 How to Save the World LinkedIn. Guerilla News Network. BLOG TOOLS. category killers: aggregators that capture the best of many blogs/feeds, so they need not be read individually. useful tools and checklists. Dave Pollards environmental philosophy, creative works, business papers and essays. In search of a better way to live and make a living, and a better understanding of how the world really works. February 28, 2008. -->. Social Fluency. Chris put this together a couple of years ago for an IT audience and has since expanded on it, but for me it produced an immediate aha! Jan Mar. | BUZZ MARKETING FOR TECHNOLOGY JULY 24, 2008 Customer Anthropology: The Art of Observation Once youre in, you need to bring all the observational tools you can. Cameras, video and audio recorders, observation checklists -- not all that different from birdwatchers tools! What you are looking for is anything that clearly does not work properly or effectively , such as: Workarounds: Things people do that the process, tools and facilities obviously were not designed to accommodate, e.g. extra manual worksheets that are maintained because the computer reports dont do the job. Now thats a powerful business tool. LinkedIn. Guerilla News Network. | | | | | | | |
| - Personal Knowledge Management - Pollard
So for example while many interviewees said they couldnt find what they were looking for, we tried to discover why this was: Was the tool too complex? The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable. This new model entails three significant shifts in approach: From contributing know-what ( best practices etc.) LinkedIn. November 2005. MORE >>
| |
