Chris Koch

JUNE 26, 2009

When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. We’ve already mastered the hardest part; the tools are something that anyone can learn. Pick an RSS tool.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Buzz Marketing for Technology

JULY 24, 2008

Once youre in, you need to bring all the observational tools you can. Cameras, video and audio recorders, observation checklists -- not all that different from birdwatchers tools! Now thats a powerful business tool. Guerilla News Network. Find a perch where you can observe a lot without getting in peoples way. comment [].

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 22, 2008

Guerilla News Network. BLOG TOOLS. category killers: aggregators that capture the best of many blogs/feeds, so they need not be read individually. clever, concise political opinion consistent with their own views. useful tools and checklists. - useful tools and checklists. - Hans Henrik. Stu Henshall.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 21, 2008

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. to a couple of words? When we do know who to talk to, we cant get hold of them."

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

So for example while many interviewees said they couldnt find what they were looking for, we tried to discover why this was: Was the tool too complex? This new model entails three significant shifts in approach: From contributing know-what (best practices etc.) Was the training inadequate? Was there too much content to wade through?

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

So for example while many interviewees said they couldnt find what they were looking for, we tried to discover why this was: Was the tool too complex? This new model entails three significant shifts in approach: From contributing know-what (best practices etc.) Was the training inadequate? Was there too much content to wade through?

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Most organizations, too, refused to abandon the top-down centralized information model that was already in place, merely institutionalizing it with firewalls, access restrictions, monster centrally-managed one-size-fits-all databases and websites and over-engineered, over-managed collaboration and community-of-practice tools.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100