KoMarketing Associates

JULY 24, 2015

A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. Running a few mock-ups by some employees as a “test group” can also help you decide what works best. Zuora’s lowercase logo is very modern, as is their website. Sleek Design / UX.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Branding 120

Hubspot

OCTOBER 16, 2019

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. Our tip from HubSpot is to have a main communication channel where communication is stored and disseminated.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Hubspot

AUGUST 6, 2018

Learning directly from the people that your work is actually for -- your users -- is what enables you to craft the best user experience possible. So we interviewed some of HubSpot’s Senior UX Researchers and Designers to teach you what exactly usability testing is, its benefits, and how to effectively conduct your own study.

Guerilla Marketing 73

Guerilla Marketing Sample Studies Opinions 73

Hubspot

NOVEMBER 3, 2014

This includes, but is not limited to, surprise visits, gag gifts, hostile pitches, and guerilla marketing (to name a few), which more often than not inspires rage instead of coverage. You see, people often take the fact that they want press coverage to mean that they should stop at nothing to get it.

PR 28

PR Guerilla Marketing Public Relations Press 28

OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. All that has changed. Account-Level Research.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

JANUARY 21, 2016

Have there been successful companies who forged the path to success totally grassroots guerilla style? Your sales team has a pulse on what prospects and customers are actually saying and they’re often the best channel for identifying and translating the needs and desires of your audience. It’s that simple.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

FEBRUARY 9, 2017

Here are some of the best practices we've found. That’s why VR can be an experiential marketer’s best friend. Instead, the best way to turn strangers into customers is to bring them to you , instead of fighting for their attention in a sea of marketing messages. 7 Experiential Marketing Tips. 1) Take advantage of VR.

Planning 28

Planning Tips Advertising Agencies Contingency Planning 28