Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Hinge Marketing

SEPTEMBER 14, 2022

For many firms, the last two years have been the best of times. One of the best places to start getting your questions answered is the 4 th edition of our pioneering study of professional services buyers and sellers called Inside the Buyer’s Brain. Government Contractors. The only platform where engagement rose was LinkedIn.

Research 114

Research Service Budget Programs Social Media 114

Litmus

AUGUST 31, 2023

government email servers were hacked in Barracuda zero-day attacks , according to a new report. The internet’s new best friend has seen less adoption than many think. Psst: If you’re excited about Litmus Live, let us know on Twitter or LinkedIn ! of all ad spend next year… out of a total spend that could reach $1 trillion.

Email Marketing 82

Email Marketing Phishing Domain Amazon 82

Webbiquity

APRIL 30, 2020

Here’s why you need various tools to support your Instagram marketing efforts, along with guidance to help you determine which tools are likely to work best for you. Widespread, ongoing lockdowns by governments have led many businesses to the verge of bankruptcy. Coronavirus pandemic and economic downturn. Why Instagram?

Tools 232

Tools Social Media Social Networks Work Management 232

Martech

AUGUST 25, 2023

The example shows why you should gather requirements and have good data governance before using a marketing mix model. The best way to organize your thoughts is with a user story. “As This is where I need to have data governance in place so that the data collection processes aren’t what holds up running a marketing mix model.

Marketing Attribution 96

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 96

Bannerflow

JUNE 1, 2023

While other states have banned TikTok on government devices, Montana is the first to take the step of banning it outright over security concerns. Chinese-owned companies are required to share their data with the Chinese government upon request.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Vision Edge Marketing

APRIL 19, 2022

As a result, for years, I’ve positioned myself in LinkedIn as a data-vangelist (DV). . The reason for the manifesto is stated in its first line: “Your organization’s best opportunities for organic growth lie in data.” My career started in marketing. There, I learned the value of data and why it was so important in my work.

Marketing AI 206

Marketing AI Work Management Marketing Management Paid Search Agency 206

Marketing Insider Group

OCTOBER 15, 2020

How is agile marketing a key to both marketing and digital transformation, and what are some use cases and best practices we can learn from? How should a “modern marketer” react to this and what steps should they take to be best prepared to be most effective? Join him online: Twitter , Facebook , LinkedIn.

Digital Transformation 357

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 357

Sprout Social

FEBRUARY 8, 2023

Social media is like a giant trade show exhibit hall and with a little creativity, your brand can have the best booth. You might think these messages are best suited for consumer companies or flashier B2B enterprises. Hologic, a healthcare testing manufacturer focused primarily on women’s health, puts a face to their brand on LinkedIn.

Paid Search Agency 85

Paid Search Agency Advertising Agencies Social Media Classified Ads 85

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Marketing Insider Group

SEPTEMBER 10, 2019

Many of our best posts don’t come from me. The program proved to be a smashing success, with an average reach of 595 connections on LinkedIn, Facebook, and Twitter. As you can see by our posts, we practice what we preach here as well. Image courtesy of SlideShare. Image courtesy of SlideShare. Image courtesy of SlideShare.

Case Study 146

Case Study Case Studies Activities Studies 146

Sprout Social

MAY 18, 2023

What works for a hamburger juggernaut will most likely fall flat for a government agency. Sprout’s competitor reports and listening tools expedite this research by identifying what kind of content works best on social for your audience and industry. Social media copywriting varies greatly by industry and brand.

Copywriting 124

Copywriting Social Media Practices Marketing AI 124

chiefmartech

JANUARY 1, 2024

When customers embraced social media — Facebook, Twitter/X, LinkedIn, Instagram, TikTok — marketers had to embrace social content, social advertising, social customer service, social reputation management, influencer marketing, etc. Yet even the best were swimming against the tide. But could a new innovation reverse UX complexity?

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

illumin

DECEMBER 22, 2023

While shoppers in the US may not be familiar with Boxing Day, deal seekers in the UK and Commonwealth countries like Canada and Australia know that the day after Christmas is the best time to find the year’s lowest prices. The sales expectations of Boxing Day make it a critical day for retailers and advertisers alike.

Ad Exchange 52

Ad Exchange Class Advertisements Advertising 52

Salesforce Marketing Cloud

AUGUST 18, 2023

Join our keynote to learn how MuleSoft’s hyperautomation platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences. Learn how you can protect and govern APIs for large language models (LLM). However, they come with security risks.

Automation 98

Automation Peer-to-peer API Communities 98

Oktopost

DECEMBER 19, 2022

In this article, we’ll discuss the most common social media security risks, along with best practices to protect your social media accounts from hackers. 9 Best Practices to Protect Social Media Accounts from Hackers. Use Social Media Governance to Optimize Risk Management. Quick Links: 6 Common Social Media Security Risks.

Social Media 125

Social Media Phishing Marketing Management Media 125

Spiralytics

MARCH 27, 2024

The Philippine government has taken steps to support the content writing profession by enacting Republic Act No. You can also read books on content writing to deepen your understanding of industry best practices. Getting the best fit for your company can also speed up content creation and produce more effective outcomes.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Onalytica B2B

JULY 18, 2018

Bio: One of Ovum’s most visible analysts, Tony Baer is a recognized authority in extending data management practices, governance, and analytics to address Big Data. WHAT WOULD BE THE BEST WAY FOR A BRAND TO CONTACT YOU? Key Topics: Big Data, Data Management, Databases, Advanced Analytics, AI. Location: New York, USA.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

Marketing Interactions

OCTOBER 15, 2021

Edelman/LinkedIn ). Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. Each of the core revenue teams has a role to play.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Pam Didner

JUNE 20, 2022

The best way to collaborate is through weekly or bi-weekly meetings. In a global company, the role of the Headquarters is to provide clear and strategic guidance, set up processes, source the right tools, and share best practices so that geos can execute campaigns on the marketing front. Scale outreach from headquarters to geographies.

Planning 96

Planning Paid Search Agency Demand Generation Agencies Advertising Agencies 96

Conversica

NOVEMBER 21, 2022

Complement their solutions with your own governance models. The best place to begin in the pursuit of this goal is finding ways for people to work alongside AI technologies—thus making people more productive and technology more human. To make these technologies a slam dunk, chat providers need to: Provide a multi-model approach.

Marketing AI 105

Marketing AI Work Management Marketing Management Lead Ranking 105

ClearVoice

MARCH 7, 2022

For example, “national/state level,” “top class,” and “best” are all prohibited. As in other regions, marketers need to be familiar with the laws governing digital marketing. For example, three different forms of legislation govern web-based marketing in South Africa. Perhaps it will even emerge from Antarctica!

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Webbiquity

DECEMBER 7, 2021

Futuremodel is designed to serve organizations of any type—B2B, B2C, government, and nonprofits—with more than 100 employees. Follow us on LinkedIn. So now, “They’re exploring their data through the same intuitive organizational structures they use to think about their world every day,” per Davis.

Enterprise Management 259

Enterprise Management Startups Work Management Communities 259

Televerde

JUNE 24, 2020

Successfully addressing this will require business, government and philanthropy coming together to level the playing field for all those who are marginalized. To keep up to date with our news and activities, follow us on: LinkedIn: [link]. This is the work on which the Televerde Foundation will focus and it will be life-changing.”.

Advertising Agencies 87

Advertising Agencies Paid Search Agency Lead Ranking Education 87

Paul Gillin

OCTOBER 11, 2012

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. Here are 15 of my favorite tips.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Zoominfo

JANUARY 8, 2020

If you want access to a lot of prospects, and you want it fast, this is your best option. If you’re looking to save money initially, or you work in an industry where the contact data is public (city or state governments), you might decide to manually build your sales or marketing database. Option 4: Inbound marketing.

Top of Funnel 200

Top of Funnel Ad Building Zoominfo Planning 200

ClickZ

JULY 12, 2023

Implementing a CDP also necessitated establishing robust data governance processes. Despite their general familiarity with data collection, continuous education was necessary to ensure alignment with privacy policies and best practices. Join the conversation with us on LinkedIn and Twitter.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

chiefmartech

OCTOBER 31, 2022

Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.

Enterprise Management 126

Enterprise Management Marketing Management Thought Leadership Paid Search Agency 126

PureB2B

MAY 30, 2022

Using LinkedIn to Build a Prospect List. Many businesses can do extremely well just using LinkedIn outreach as their only outreach tactic. In fact, 59% of B2B marketers say LinkedIn is generating leads for them. 93% of B2B brands say LinkedIn is the most valuable social platform. The same can’t always be said of LinkedIn.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Ad Building 62

Biznology

DECEMBER 7, 2021

Whatever shape the recovery from the pandemic takes, business leaders can best adapt by becoming more technologically agile. Updating their LinkedIn profiles and resumes to demonstrate their focus on and commitment to sustainability, experience and certifications for relevant courses can open doors to new leadership roles.

Peer-to-peer 104

Peer-to-peer Ethics Training Work Management 104

KoMarketing Associates

APRIL 23, 2019

For instance, if a B2B company is using LinkedIn to recruit new employees, then it would make sense for their tone to be more professional as that of an employer. Because each platform varies in the type of demographics they cater to, it’s important to only focus on what’s the best fit for your organization.

Paid Content 141

Paid Content Social Media Media B2B 141

Brandpoint

JUNE 18, 2020

Procedures and messaging that are spot-on for today could be completely out of date during the next phase of the “new normal,” due to government regulations, changes in consumer habits or preferences or differences in the way your company is conducting business. The best rule of thumb? Reexamine your customers’ most pressing concerns.

Work Management 118

Work Management Marketing Management Service Planning 118

Marketing Insider Group

JUNE 16, 2015

Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” ” But that still pales in comparison to the more than 110,000 marketing manager job descriptions on Linkedin and the more than 18,000 social media manager positions out there.

Work Management 100

Work Management Content Marketing Planning Paid Search Agency 100

Atomic Reach

JULY 27, 2023

AI can help you in both these areas by pinpointing who your target audience is, what type of content will attract them, and what influencers are best positioned to reach them. We help you manage your assets and upload your content to Facebook, Instagram, TikTok, LinkedIn, Twitter, and paid content adaptation.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Biznology

JUNE 16, 2021

Joe has access to the company’s Facebook, Twitter, Instagram and LinkedIn account. We need to remove Joe’s access to the Facebook and LinkedIn accounts, which are managed directly through two different tools. This is yet another reason a helpdesk ticket is not the best solution.). Guess what? It involves the helpdesk!

Social Media 104

Social Media Media Advertising Agencies Work Management 104

ClearVoice

FEBRUARY 22, 2021

She searched for agencies and organizations in her healthcare, hospital and physician practice marketing niche and sent them brief LinkedIn messages. For others who want to mimic her success, she recommends going back to your best clients and contacts and say ‘Is there anything else you need? How did she do it?

Paid Search Agency 135

Paid Search Agency Copywriting Work Management Communities 135

Crimson Marketing

JANUARY 21, 2015

In this Moneyball for Marketing podcast, Shafqat shares case studies, best practices and technology tips from both the B2C and B2B content marketing ecospheres. Shafqat shows how to localize content, acknowledges the importance of global brand consistency, and identifies the two key areas of consistency governance in corporate marketing.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100