DivvyHQ

JUNE 1, 2020

Simply removing it isn't always the best approach. Here are a few best practices to consider. As more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled.

Practices 54

Practices Best Practices Content Marketing Analytics Tools 54

DivvyHQ

JUNE 1, 2020

Simply removing it isn't always the best approach. Here are a few best practices to consider. As more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled.

Practices 52

Practices Best Practices Content Marketing Analytics Tools 52

Martech

OCTOBER 10, 2023

It requires a systematic approach to customer journey management and operations that utilizes governance to maintain standards over time. Now, in this second article, we are going to look at governance as an aspect of successfully creating, managing, and improving the customer experience utilizing tools like customer journey orchestration.

Customer Satisfaction 120

Customer Satisfaction Enterprise Management Work Management Multi-Channel 120

Zoominfo

MARCH 31, 2023

To get the full picture, you’ll need to understand: How data exists today in the majority of businesses Why the data management status quo is almost certainly harming your business How to break the restraints holding you back from making the best data-driven decisions What Are Data Silos?

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

The Forward Observer

MARCH 8, 2024

Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process, and other essential strategic steps to create an organic following on social platforms. She also manages MIT’s flagship X, Facebook, Instagram, LinkedIn, Threads and TikTok accounts.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

chiefmartech

FEBRUARY 27, 2024

These business-owned SaaS apps are no longer considered shadow IT because, although business teams are footing the bill and running these apps, the IT department still has full visibility and can insist that they comply with their governance and security requirements. That should be governed. That should be governed.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Martech

DECEMBER 18, 2023

The best starting actions are small ones, such as efforts that encourage data sharing or cross-organizational data literacy programs. Data governance is the data police — why do we need it? Data governance should provide guidelines for who owns certain datasets and who is responsible for access, use and quality.

Planning 142

Planning Marketing AI Customer Surveys Guidelines 142

SmartBug Media

OCTOBER 13, 2023

Whether you are merging databases, implementing a new system, or simply looking to improve the quality of your data, following a set of data hygiene best practices will help you optimize your database, enhance efficiency, and unlock your business’s true potential. What Is Data Hygiene?

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Martech

DECEMBER 18, 2023

Dig deeper: Integrating marketing with technology: Best of the MarTechBot The foundational pillars of AIOps The fundamental principles of AI operations are closely aligned with the foundational pillars of marketing operations: Project management. Governance. AI handles executional work while people provide oversight and judgment.

Marketing AI 116

Marketing AI Digital Asset Management Enterprise Management Work Management 116

Martech

JANUARY 22, 2024

In marketing, these algorithms can decide everything from audience segmentation, to the most effective creatives, to the best channels. banks and federal, state and local governments, have crated difficulties for Black people in getting mortgages since at least 1936. Homeownership is one of the main ways families build wealth.

Marketing AI 113

Marketing AI Ethics Ideal Customer Profiles Profiling 113

Ataccama

MAY 10, 2022

Watch a panel of experts explore a discussion on data management & governance to the cloud, it’s challenges and what to consider.

Conference 52

Conference Practices Best Practices Webinar Metrics 52

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Tens of thousands of organizations in nearly every country use Tableau to solve data problems‌ — ‌including Fortune 500 enterprises, small and midsize businesses, government agencies, universities, research institutions, and nonprofits. In other words, Tableau is for the Trailblazers of the data and analytics world.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Martech

APRIL 9, 2024

Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. Dig deeper: The 5 best practices of digital asset management The Google effect I can’t tell you how often I have heard the question, “Why can’t it just be like Google?” Because it can’t.

Digital Asset Management 91

Digital Asset Management Industry CMS Transparency Work Management 91

Contently

JANUARY 3, 2023

For example, using generative AI to produce articles or videos could allow bad actors, authoritarians, and even governments to sow division. One approach is through policies and regulations that govern the use of AI and integrate them into the legal and regulatory system. So how is AI being governed? Define goals and objectives.

Marketing AI 118

Marketing AI Guidelines Ethics Generation 118

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Use best practices , such as data encryption, multi-factor authentication and identity and access management to ensure safeguard data security. Establish data governance: Implement robust data governance practices to ensure data integrity, security, and accessibility.

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

From amazing keynote sessions to demos showcasing the tools to solve your biggest challenges, Dreamforce had something for everyone (including the very best swag!). But you’re faced with the harsh reality of connecting and harmonizing your data while adhering to security and data governance standards? And how can you do it now ?

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Martech

JUNE 20, 2023

I think it’s going to take governance and control.” The hub’s job is to generate next-best-action recommendations, creating a customer journey in real-time and on the fly. The next-best-action might be, for example, to send a personalized email — and gen AI offers the possibility of creating such emails almost instantly.

Marketing AI 108

Marketing AI Enterprise Management Generation Allocation 108

Marketing Insider Group

FEBRUARY 13, 2023

Achieve alignment with sales and across the extended ecosystem: invest in an ABM Project management Office (PMO) or ABM Center of Expertise (COE) supported by governance, roll-out programs with the enablement described above, and above all, don’t operate in isolated stovepipes!

Account Based Marketing 206

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 206

Marketing Insider Group

MARCH 29, 2021

If your company plans to do business with government entities or deals with sensitive legal matters or highly technical material, use a sworn translator to translate your existing content into your new markets’ languages. Learn what kind of content best meets your prospects’ needs. Create Buyer Personas. Image via GloriaRand.com.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

JANUARY 4, 2021

The question is no longer “why” data science, and the dialogue has shifted “how” to best leverage it. We champion the use of governance, and it is a key is to ensure that it is included and part of the regular project review and reporting cadence. I was quickly reminded of the characteristics of a successful data scientist.

Work Management 363

Work Management Marketing Management Analytics Webinar Metrics 363

Martech

NOVEMBER 13, 2023

In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like. In the case of customer journey orchestration , this often means a next-best action, offer or other type of recommendation that will yield the best results for the customer and the business.

Planning 106

Planning Work Management Act-On Organic Leads 106

Spiralytics

JUNE 11, 2023

The potential for this technology is staggering, as governments worldwide are still determining the best laws and regulations to place for its safe usage. The Current State of AI Voice Cloning Just as with chat-based and photo-generating AI, people worldwide are still figuring out how to use clone voice AI tools best.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Zoominfo

MAY 19, 2021

Data Governance. Data governance signifies how businesses intend to use data. Data privacy is different from data security , which refers to the technical measures businesses take to prevent unauthorized access to information.

Privacy 130

Privacy Opt-out Zoominfo Opt-in 130

Martech

DECEMBER 27, 2022

The best way to determine the effectiveness of your personalization in this way is to do a true A/B test, where the “A” variant provides all users with a generic message/offer/experience and the “B” variant personalizes it. Two big pieces are a feedback loop and governance over the process.

ROI 134

ROI Process Personalization Lead Ranking 134

Martech

SEPTEMBER 22, 2023

How to prepare for content governance disruptions driven by genAI What hasn’t been explored are the governance process changes that introducing genAI capabilities will force for the content and marketing ops teams. CRM and MAP vendors are the ones you already know the best and have likely been with the longest.

Digital Asset Management 119

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 119

Biznology

NOVEMBER 23, 2021

Dr. Donna Hamlin is a corporate executive with thirty years of corporate, governance and strategy consulting experience. She is certified for governance by the National Association of Corporate Directors in the U.S. and in global governance by Harvard University. Behave: The Biology of Humans at Our Best and Worst by Robert M.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Enterprise Management 104

Salesforce Marketing Cloud

MARCH 21, 2022

This shift in consumer-focused application experiences is rapidly driving new expectations with government technology. This puts pressure on government technology to keep up with innovative consumer experiences typical in the private sector. Notably, trust in government increases when digital experiences meet their expectations.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

Oktopost

OCTOBER 26, 2023

And because customers tend to trust individuals over brands, employee advocacy is the best way to connect with your potential clients and build your reputation as a reliable financial expert. The platform also features governance roles and permissions, enabling your business to limit who has access to which social media data.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Salesforce Marketing Cloud

JANUARY 2, 2024

From that outcome, we calculate a roadmap using the best route to get to a successful AI implementation. AI can emerge as more than a singular tool and instead as a strategic force, combining the best of computer science and data to reach business goals. Meet your team Where will AI add value? A journey needs a destination.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Zoominfo

FEBRUARY 17, 2023

This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. We founded the Business Information Coalition, which brings together B2B professionals to share best practices on privacy regulations and data management, as well as develop a cohesive industry voice.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Salesforce Marketing Cloud

JANUARY 5, 2022

They shared their best ideas and shed some light on what it all means for the global public sector outlook. In our new success-from-anywhere world, we must optimize processes and technology to enable people to do their best work and collaborate in creative ways regardless of location.

Organization 98

Organization Marketing AI Enterprise Management Work Management 98

Biznology

MARCH 31, 2022

It’s not just governments that are shining a light on this issue, and it’s not just pay equity that is being forced into the light. Shareholders are stepping in where the government has not. The rise of ESG (environmental, social, and governance) investing has put increased attention on. human capital data transparency.

Paid Search Agency 104

Paid Search Agency Companies Transparency Advertising Agencies 104

Seismic

JANUARY 30, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. There are several benefits to developing a prescriptive roadmap to govern the growth of your enablement program. Let’s discuss the best way to develop this valuable plan.

Work Management 80

Work Management Marketing Management Efficiency Planning 80

Martech

JANUARY 27, 2023

Marketers have entered an arms race of who can suck up and best use the most personal data. But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. The law was notable for governing behavior that did not actually take place in the EU.

Advertising Agencies 137

Advertising Agencies Privacy Paid Search Agency Privacy Protection 137

Salesforce Marketing Cloud

DECEMBER 8, 2022

As sustainability becomes more critical for companies, ESG (environmental, social, and governance) regulations are gaining momentum around the world. Government agencies around the world have stepped up their requirements for ESG reporting. Get articles selected just for you, in your inbox. Sign up now.

Paid Search Agency 98

Paid Search Agency Companies Marketing & Strategy Peer-to-peer 98

Salesforce Marketing Cloud

JULY 18, 2023

The AI boom is here , which means it’s time to see how AI in government can make things run smoother for both organizations and constituents. Public agencies have an opportunity to create awareness around the importance of AI in government. A SAS survey of decision makers from major U.S.

Paid Search Agency 52

Paid Search Agency Enterprise Management Work Management Digital Transformation 52

Martech

MARCH 13, 2023

On Friday SVB was taken over by government officials, following a bank run. government treasury bonds and it was selling a block of stock to increase its cash reserves. The government is now guaranteeing all funds on deposit with the bank. The run followed the bank’s announcement that inflation had cut the value of its U.S.

Paid Search Agency 85

Paid Search Agency Terms and Conditions Companies Marketing Management 85