KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. However, what is best for your business depends on your goals. Advertise on YouTube. Final Thoughts.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

JUNE 29, 2016

This included best practices for LinkedIn Group management, participation, and establishing a consistent level of communication and engagement. From the group introduction: A community those looking to reach their best customers online through techniques like inbound marketing, search engine optimization (SEO) and social media.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

OCTOBER 12, 2015

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption. Google+ (300M – down 10% since beginning of year ).

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

KoMarketing Associates

OCTOBER 25, 2016

Although the searcher has recognized that they have a problem, they are still looking for advice about how to best address it. Note: Google has become much better at understanding these types of searches and now serves the Google Answer Box to address them. This tool allows SEOs to: Gather relevant searches directly from Google.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

APRIL 9, 2012

To date, Google has found itself the target of multiple state Attorneys General allegations, voiced concern by members of Congress, and, most recently, a wave of class-action lawsuits claiming the policy not only violates users’ privacy rights, but that it also constitutes computer fraud and abuse. What does consent mean in this digital age?

Privacy Policies 120

Privacy Policies Privacy Work Management Google 120

KoMarketing Associates

OCTOBER 20, 2015

How Can We Best Utilize Mobile Advertising in the B2B Space? It’s Not Just Google AdWords. Google has expanded its mobile campaign offerings to include specific designations for apps in the Android or ITunes store. You can monitor app downloads and installs, or share screenshots or YouTube videos of your app in action.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

KoMarketing Associates

FEBRUARY 24, 2015

Those tactics in summary: YouTube Integration. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. You can use Search Console to analyze content performance (clicks, impressions, CTR, position) and uncover the types of content that generate the best results. Google Drive. Google Analytics.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

MAY 23, 2017

You can use Twitter Analytics as well as social media referral traffic data in Google Analytics to get a better understanding of what your audience finds most interesting about your business. Find the tactic that works best for your brand and is in line with your broader business objectives. The best way to do this?

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

FEBRUARY 19, 2013

Google Alerts (free). Here are a few tips on identifying the best social network for your business: Look at analytics. For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. Some tools B2B marketers can use for listening include: SocialMention (free).

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

NOVEMBER 1, 2016

These tactics help differentiate an organization in Google search results and build trust and authenticity with potential buyers and prospects. Google Business Listings. When you “Google” your organization’s brand name, have you noticed a more comprehensive set of information? Why B2B Marketers Should Care.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

KoMarketing Associates

DECEMBER 9, 2020

Here are some of the best practices we recommend: Keep the content for each language on separate web addresses. If the content is identical or very similar across regional web pages – such as English variation content on a German website – utilize the rel-canonical tag to alert Google to the preferred destination. Supplier Websites.

B2B Marketing 219

B2B Marketing Work Management Marketing Attribution Marketing Management 219

KoMarketing Associates

FEBRUARY 25, 2020

I have some great information on which ad platforms will your B2B needs the best. Google Ads Retargeting Capabilities. Google Ads is most likely the first platform to come to mind when considering retargeting. Google allows you to target users based on tags and list uploads: Tag: Interactions on your site. Worry no more!

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166

KoMarketing Associates

MAY 17, 2018

provides questions from Amazon, YouTube, and the App Store, and BuzzSumo shows you questions in forums. If you are using Google Analytics, do you have site search tracking enabled? By breaking content down by channel, we can answer the following questions: What performed the best purely from a traffic perspective?

Top of Funnel 172

Top of Funnel Digital Marketing Funnels Content Buyer's Journey 172

KoMarketing Associates

JANUARY 5, 2017

In addition to social media, you can also utilize a virtual reality viewer like Google cardboard or Samsung Gear VR to give a fully 3D immersible experience to your customers. You can also use the Google Street View app on your phone and it walks you through creating a 360-degree photo using just your regular smartphone camera.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

JULY 3, 2019

GetResponse recently published its “Email Marketing Benchmarks” report, and statistics showed that emails with YouTube videos had a 29.60 For now, the best workaround is to use an image (maybe even an animated GIF) that looks like a video player and links to your page,” Ruzik says. percent open rate, and a 6.62

Marketing Report 120

Marketing Report Email Marketing Video Marketing Click Rate 120

KoMarketing Associates

FEBRUARY 21, 2018

Words aren’t always the best way to do that and there’s a number of reasons for that. Enter Google. At this point, it’s no surprise when Google makes a change. Recently however, they made a few changes that were specifically related to images and video: Google Testing Instagram Like Stories in SERPs.

Video Marketing 168

Video Marketing Content Marketing Paid Search Agency Content 168

KoMarketing Associates

JULY 7, 2014

When thinking about the term “SEO,” the big 3 search engines (Google, Yahoo, Bing) immediately come to mind. Truthfully, I almost always optimize content according to Google best practices , however it’s important to realize that YouTube is actually the world’s second most popular search engine. Rank Factors.

Optimization 120

Optimization Video Marketing SEO B2B 120

KoMarketing Associates

OCTOBER 1, 2019

Call-to-actions and cross-links to related content marketing assets should also be integrated into website landing pages and video descriptions in platforms like YouTube and Vimeo. Don’t forget to add clear call-to-actions in videos, either within context via captions and certainly at the end. Social Media Cross-Linking Optimization.

Marketing Qualified Leads 121

Marketing Qualified Leads Lead Ranking SEO Generation 121

KoMarketing Associates

AUGUST 20, 2019

If you think about it, Google didn’t even exist until 1998. This is especially true in digital marketing when an alternation from companies, like Google or Facebook, is made causing everyone to adapt. Marketing has changed significantly in the past years. Just as the sub-header says, content is more than words on the page.

B2B Marketing 121

B2B Marketing Top of Funnel Planning Work Management 121

KoMarketing Associates

JANUARY 5, 2017

In addition to social media, you can also utilize a virtual reality viewer like Google cardboard or Samsung Gear VR to give a fully 3D immersible experience to your customers. You can also use the Google Street View app on your phone and it walks you through creating a 360-degree photo using just your regular smartphone camera.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

KoMarketing Associates

NOVEMBER 23, 2013

What Google says about schema.org: Search engines are using on-page markup in a variety of ways—for example, Google uses it to create rich snippets in search results…over time you can expect that more data will be used in more ways. .</span><br Query: 3d printing (YouTube and third party video results).

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Template 120

KoMarketing Associates

FEBRUARY 26, 2019

enter in a keyword or phrase related to your industry or what you want to write about, and answer the public will suggest options based on Bing and Google’s autosuggest feature. Have your team install Grammarly into their Chrome browsers or on their PCs in order to check their work on Google Docs or in Microsoft Word.

Budget Programs 123

Budget Programs Tools Content B2B 123

KoMarketing Associates

DECEMBER 10, 2019

It also integrates with Zapier, Google Analytics, InfusionSoft, Zoom, GoToMeeting, PayPal, and more than a dozen other services B2B marketers will recognize. For B2B marketers, the best strategy may be to either: Showcase your company culture and employees. YouTube, maybe… but it’s a close tie. You know that. And it all counts.

B2B Marketing 247

B2B Marketing Tactics Advertising Agencies Effectiveness 247

KoMarketing Associates

NOVEMBER 3, 2014

Moz Local is a good tool for this purpose, as it scans the top local directories (including Google and Bing maps) in order to make sure your business information is correct. Another resource that offers reviews on all types of businesses is Google+ (which integrated with Google Local/Maps in 2012) and Angie’s List.

Online Marketing 120

Online Marketing Work Management Advertising Agencies Marketing Management 120

KoMarketing Associates

JULY 18, 2019

Rand Fishkin talked about the many ways in which the search industry (and Google) is evolving, and how digital marketers can adjust their strategies to be more successful. 95% of search in the US happens on Google or on Google properties. Search is evolving, and SEOs must adapt. "Mobile didn't kill desktop.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28