As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. What’s the best time of day to post updates on Twitter or Facebook? Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. MORE >>

If you weren’t around then (and I suspect most of the Google decision-makers weren’t) I know it’s hard to believe that consumers actually rose up and made such a stink that a mega company completely reversed course about something, but they did.  So now we’ve got the New Google and for professional searchers it tastes about as good as New Coke.  Here’s the vanilla article from Lance Ulanoff at Mashable, announcing its birth:  Google Merges Search and Google+ into Social  Media Juggernaut.  I’d argue that Google is “free,” but whatever.  Google techologies SE MORE >>

However, Google is often the first impression anyone gets when they’re introduced to your brand online. The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. Building a strong online reputation defense is the best promotional strategy going. And for some, it is. What are on them? Are they about you? Are they positive? Are there negative reviews or complaints? What MORE >>

'I was recently interviewed by BtoB Online  for an  article about the growth of Google+ : Not all of us are aware, but Google+ is the second largest social media platform (after Facebook). It’s of paramount importance you not only consider Google+, but actively incorporate it into your marketing solutions and positioning strategy. As I stated in my interview, Google+ has features that are lacking on other social media platforms:  “Integration benefits any marketer who intends to leverage other Google properties. The What should this say to you? MORE >>

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. There’s Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. I am so impressed by how well brands are messaging these days. People All that is required is some basic prospecting. Think of it as Twitter-development. MORE >>