YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
MARCH 6, 2017
Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. per click on YouTube, compared to the average Google Search cost per click, which is estimated to be between $1-2.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. And the process has established best practices which can be repeated for ongoing success. YouTube is just one platform where you can execute your influencer marketing strategy. On YouTube, nobody believes the hype unless they see it for themselves.
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. ” This post contains broad generalizations — you still have to use common business sense to determine what fits best for you. However, if somebody subscribes to a blog or YouTube channel, they are asking for your content.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Google Review Count: 350. Google Review Count: 346. Google Review Count: 342. Google Review Count: 323. Google Review Count: 289. Google Review Count: 272. Google Review Count: 271. Google Review Count: 234. 2) Pocket.
How To Make the Most of the YouTube Content Marketing Customer Journey
AUGUST 18, 2016
We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. Generally, we come to YouTube videos through search. A video from YouTube.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Google Review Count: 345. Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Google Review Count: 298. Google Review Count: 290. Google Review Count: 210. Google Review Count: 210. 2) Netvibes.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).
The 29 Best Web Analytics Tools
JANUARY 31, 2017
1) Google Analytics. Google Review Count: 600. By far the most popular free web analytics tool, Google Analytics is used on more than half of the top one million websites. Sample review: “Google offers a ton of free tools on how to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics. 29) KYA.
Google+ is an antisocial network
JULY 22, 2014
Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds , as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. Google+ did no such thing.
YouTube Analytics Decoded
EMagine B2B Blog
NOVEMBER 5, 2014
As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. YouTube
How Should Our Staffing Firm Use YouTube?
SEPTEMBER 8, 2015
YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industry -- which leaves a large gap in your overall social media strategy. As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences.
Google+ on its Third Birthday
JULY 1, 2014
I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? “Again.
Google+ is an island of misfit toys
JULY 29, 2014
Even then, while I met the best, most creative people of my life, I only got to know the people who were already members of MetaNet or the smaller communities inside: ArtsWire and Education for the Arts. Google+ Is Potentially Everyone. Realistically, amost everyone will have had a Gmail account, and those who haven’t and won’t are still addicted to YouTube and Google Search.
17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
AUGUST 29, 2016
When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. I'll wait. t=3m39s ).
The 20 Best SEO Rank Tracker Tools
DECEMBER 19, 2016
Web analytics tools like Google Analytics or Clicky are great for the former. Which one is best suited for your company depends on your specific needs and what other tools you have in place. Google Review Count: 217. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions. Google Review Count: 216.
The Do’s and Don’ts of YouTube Marketing
Modern B2B Marketing
OCTOBER 20, 2014
Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. YouTube Channel Do’s. Your YouTube channel is a part of your online brand identity. YouTube Channel Don’ts.
How Your Business Can Survive The Ad Blocking Wars On YouTube
JANUARY 24, 2017
If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. And on Google’s Android operating system, ad-blocking browsers have been around for a while. In addition to squelching banners and other types of image and tech ads, ad blocking software can also block YouTube pre-roll ads.
The Best Content Marketing of February: 7 Brands That Mean Business
MARCH 2, 2017
Because as February’s best content marketing shows, good ideas and a little budget can go a long way. Now, if you search for the brands online, Google asks if you meant to look for MailChimp, which is such a clever SEO play. Think With Google: The Case for Diversity in Advertising. said YouTube is a place where black people have a voice. MailChimp: Did You Mean?
10 Things You Probably Don’t Know About Google+
grow - Practical Marketing Solutions
JUNE 11, 2014
My name is Ray, and I’m a Google+ addict. Google+ is the place for me … and maybe for you too. The “plus” in Google+ is the skeleton key that opens the doors to the wonders of the Googleverse: YouTube, GMail, Android, Drive and more.You can trip on the high resolution images, the awesome photos and gifs and spend days reading insightful posts. And so does Google.
Four marketing mega trends nobody’s talking about
grow - Practical Marketing Solutions
OCTOBER 3, 2016
This means we will be optimizing for Facebook — as well as Google — instead of optimizing for people. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. This is the time of year people post their prognostications for the next year.
YouTube - Informal Learning in 10 minutes
Buzz Marketing for Technology
JUNE 27, 2008
Sign in to YouTube now! Sign in with your Google Account! Sign in to YouTube now! Sign in with your Google Account! Sign in to YouTube now! Sign in with your Google Account! Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have toï»¿ link to it. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! Sign in with your Google Account! Watch Oprahs Best Advi. YouTube. YouTube Handbook. Close. Sign Up.
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
Back in October, the post here 21 of the Best Social Media Marketing Guides of 2013 (So Far) noted that as social media marketing practices mature, the questions about it have evolved from simple “how do I do x ” queries to more complex investigation into how to optimize social marketing strategies and tactics. Best Social Media Marketing Guides and Tips.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. YouTube Marketing Tactics.
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? What are the best tools for analyzing Google+ activity and results? Using Hangouts?
How to be a Google+ success
JULY 8, 2014
It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network. That’s apparently how Google+ is set up.
Can Google find you in your online store?
MAY 12, 2015
No longer will the spoils go to the sites with the best links and optimization, it’ll go to the sites that are most engaged with their communities, and it’ll go to the sites that keep up with the march of technology and trends. Google Prefers Sites with Esprit de Corps. For Google, this means broken links, broken pages, ten-year-old templates. lives. Use it.
All your best content may now be considered fake news
DECEMBER 13, 2016
I do this to make sure I don’t lose track of them and to make it easy and simple for Google , you, and me to be able to access them well into the future. They’re taking it so far as to copy all of their videos and films off of video-sharing sites like YouTube just to make sure, no matter what. Fake news has been in the real news recently. And who knows? Like this post?
The 14 Best Content Planning and Research Tools
MAY 17, 2016
4 Best Content Planning Tools. Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. 10 Best Content Research Tools. 1) Google Scholar. 2) Google Trends.
What are the most reliable content channels to connect with customers?
grow - Practical Marketing Solutions
NOVEMBER 9, 2015
” The best content channels for reliable reach. So, when we attain that magical level, what are the very best ways to reliably reach those customers? In Joe’s fine speech, he provided his view on the channels most likely to actually reach your customers, from best to worst: eMail subscribers. YouTube subscribers. The best content channels for reliable reach.
Wistia or Youtube?
APRIL 14, 2015
So, how are you supposed to know which video hosting site is the best choice for your business? In this blog, we shed some light on what the best video hosting site is from a marketing perspective. What makes it different than a traditional video hosting service like YouTube is that it allows users to track the performance of their videos with analytics. Wistia or Youtube?
Your team is the best content source for search
MAY 17, 2016
However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Actually, forget the tech and the gear, what you need is curiosity, time, attention, interest, and the trust of your staff that you’ll put them in their best possible light across all channels and media. Google isn’t OK with that any more.
Is New Google like the New Coke?
grow - Practical Marketing Solutions
JANUARY 18, 2012
If you weren’t around then (and I suspect most of the Google decision-makers weren’t) I know it’s hard to believe that consumers actually rose up and made such a stink that a mega company completely reversed course about something, but they did. So now we’ve got the New Google and for professional searchers it tastes about as good as New Coke. It’s big, but it’s not Google big.
New Study: Get On YouTube, NOW
AUGUST 7, 2013
Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. 56 of the Top 100 have 10 or more YouTube channels. Moving on -. Viola!
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.
Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better
JUNE 25, 2013
But over at YouTube, they’re finding shorter isn’t always better. “It’s It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Possibly there’s a shift taking place from thinking of YouTube as a place for snackable content to thinking of it as a place for more engaging content, and more storytelling.”. How to Succeed on YouTube.
How to Annotate a YouTube Video [Quick Tip]
OCTOBER 24, 2014
Ever wondered how to make those clickable buttons that show up on some YouTube videos? And, as it turns out, annotating YouTube videos is actually really simple. Once you''ve uploaded your video to YouTube, the annotation tool lets you easily layer text, links, and spotlights to your videos. We annotated one of HubSpot''s YouTube videos to show you how the process is done.
10 secrets to research the best SEO keywords
MAY 16, 2016
Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords. The amazing thing about Google Adwords is that it practically does the research for you. SEO is a puzzle to some. Stick to Your Niche.