11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. And the process has established best practices which can be repeated for ongoing success. YouTube is just one platform where you can execute your influencer marketing strategy. The cost of working with YouTubers is highly variable. You got it.
How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
JUNE 23, 2016
Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. You can create highly targeted YouTube campaigns towards specific demographics.
How To Make the Most of the YouTube Content Marketing Customer Journey
AUGUST 18, 2016
We use YouTube in fundamentally different ways when we’re using it for fun than when we’re using it for business. When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. Generally, we come to YouTube videos through search. video from YouTube.
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. ” This post contains broad generalizations — you still have to use common business sense to determine what fits best for you. OK? However, if somebody subscribes to a blog or YouTube channel, they are asking for your content.
Google+ is an antisocial network
JULY 22, 2014
Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using it, according to Michael Reynolds , as a “source of content, inspiration, and communication” – more like a reader, a place to keep up with mentors, creators, influencers, and thought leaders. Google+ did no such thing.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).
17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
AUGUST 29, 2016
When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. I'll wait. 3m39s ).
YouTube Analytics Decoded
EMagine B2B Blog
NOVEMBER 5, 2014
As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. YouTube
How Should Our Staffing Firm Use YouTube?
SEPTEMBER 8, 2015
YouTube may be one of the most overlooked social channels to use in the staffing and recruiting industry -- which leaves a large gap in your overall social media strategy. As with many of the other social channels, including Facebook, Twitter and Google+, YouTube provides an opportunity for you to answer questions and provide valuable resources for your key audiences.
Can Google find you in your online store?
MAY 12, 2015
No longer will the spoils go to the sites with the best links and optimization, it’ll go to the sites that are most engaged with their communities, and it’ll go to the sites that keep up with the march of technology and trends. For Google, this means broken links, broken pages, ten-year-old templates. Google be like: “why do you treat your website like a free ride?
How to be a Google+ success
JULY 8, 2014
It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network. That’s apparently how Google+ is set up.
Your team is the best content source for search
MAY 17, 2016
However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Actually, forget the tech and the gear, what you need is curiosity, time, attention, interest, and the trust of your staff that you’ll put them in their best possible light across all channels and media. Google isn’t OK with that any more.
The Do’s and Don’ts of YouTube Marketing
Modern B2B Marketing
OCTOBER 20, 2014
Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. The biggest, and maybe the most obvious, is because it’s Google owned and therefore it’s likely to affect your current digital strategy and SEO. YouTube Channel Do’s. Your YouTube channel is a part of your online brand identity. YouTube Channel Don’ts.
10 secrets to research the best SEO keywords
MAY 16, 2016
Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords. The amazing thing about Google Adwords is that it practically does the research for you. SEO is a puzzle to some. Stick to Your Niche.
10 Things You Probably Don’t Know About Google+
grow - Practical Marketing Solutions
JUNE 11, 2014
My name is Ray, and I’m a Google+ addict. Google+ is the place for me … and maybe for you too. The “plus” in Google+ is the skeleton key that opens the doors to the wonders of the Googleverse: YouTube, GMail, Android, Drive and more.You can trip on the high resolution images, the awesome photos and gifs and spend days reading insightful posts. And so does Google.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Best Content Planning Tools. 1) Trello. Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. 10 Best Content Research Tools. 1) Google Scholar. Pricing: free.
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
Back in October, the post here 21 of the Best Social Media Marketing Guides of 2013 (So Far) noted that as social media marketing practices mature, the questions about it have evolved from simple “how do I do x ” queries to more complex investigation into how to optimize social marketing strategies and tactics. Best Social Media Marketing Guides and Tips.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. YouTube Marketing Tactics.
YouTube - Informal Learning in 10 minutes
Buzz Marketing for Technology
JUNE 27, 2008
Sign in to YouTube now! Sign in with your Google Account! Sign in to YouTube now! Sign in with your Google Account! Sign in to YouTube now! Sign in with your Google Account! Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have toï»¿ link to it. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! Sign in with your Google Account! Watch Oprahs Best Advi. YouTube. YouTube Handbook. Close. Sign Up.
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? What are the best tools for analyzing Google+ activity and results? Using Hangouts?
Google unmasks the anonymous with Google Authorship
JANUARY 28, 2014
Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. This Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. And Google makes quite a lot of money on the ads that are being run on many of these sites. Google’s conflicted.
What are the most reliable content channels to connect with customers?
grow - Practical Marketing Solutions
NOVEMBER 9, 2015
” The best content channels for reliable reach. So, when we attain that magical level, what are the very best ways to reliably reach those customers? In Joe’s fine speech, he provided his view on the channels most likely to actually reach your customers, from best to worst: eMail subscribers. YouTube subscribers. The best content channels for reliable reach.
Wistia or Youtube?
APRIL 14, 2015
So, how are you supposed to know which video hosting site is the best choice for your business? In this blog, we shed some light on what the best video hosting site is from a marketing perspective. What makes it different than a traditional video hosting service like YouTube is that it allows users to track the performance of their videos with analytics. Wistia or Youtube?
How to Annotate a YouTube Video [Quick Tip]
OCTOBER 24, 2014
Ever wondered how to make those clickable buttons that show up on some YouTube videos? And, as it turns out, annotating YouTube videos is actually really simple. Once you''ve uploaded your video to YouTube, the annotation tool lets you easily layer text, links, and spotlights to your videos. We annotated one of HubSpot''s YouTube videos to show you how the process is done.
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.
Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better
JUNE 25, 2013
But over at YouTube, they’re finding shorter isn’t always better. “It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Possibly there’s a shift taking place from thinking of YouTube as a place for snackable content to thinking of it as a place for more engaging content, and more storytelling.”. How to Succeed on YouTube.
Is New Google like the New Coke?
grow - Practical Marketing Solutions
JANUARY 18, 2012
People started hoarding “old” Coke when they could find it. If you weren’t around then (and I suspect most of the Google decision-makers weren’t) I know it’s hard to believe that consumers actually rose up and made such a stink that a mega company completely reversed course about something, but they did. In a matter of a few months, New Coke was gone and “Coke Classic” was resuscitated.
New Study: Get On YouTube, NOW
AUGUST 7, 2013
Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. 56 of the Top 100 have 10 or more YouTube channels. Moving on -. Viola!
Leveraging YouTube as a Manufacturer
SEPTEMBER 16, 2015
Manufacturing, like many other industries, is continuously searching for the best ways to engage its audience. So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Unlike TV, YouTube has a highly-engaged audience who is actively using the internet to do research. Next, think about how you are going to present your brand on YouTube.
8 Key Google Changes B2B Marketers Need To Know In The New Year
JANUARY 5, 2016
In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+. Google Support for Structured Data.
An A to Z of Content Marketing Best Practices
APRIL 29, 2016
To give you a broad view of the content marketing best practices now in being used in the industry, we thought we’d package them up like ABCs. And its sister best practice – conversion optimization. To stay ahead of that trend, apply what you can from these best practices. Google. Google’s a pretty big deal for content marketers. It’s YouTube. The bad part?
Google Plus was born prematurely and you should take advantage
NOVEMBER 1, 2011
There is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple: Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates. This Back on July 3rd, Twitter cut Google off. remember adding Vin Diesel to my circles.
Six YouTube Tools and Tips For Social Media Success
NOVEMBER 7, 2012
Boost your social media presence by using YouTube. It seems that YouTube gets overlooked as a social network despite the fact that it is the most popular of the video sharing sites. Vimeo is second.) In fact, seventy-two hours of video are uploaded to YouTube every minute, but not enough of it is from marketers. Now Google can better pair views with relevant content.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
The number of Google searches for the phrase have increased 400% since January 2011. What are the best practices and frameworks for creating such a strategy? Discover the answers to those questions are more here in 18 of the best guides to crafting a content marketing strategy of the past year. But where does one begin? Content Marketing Strategy Guides. by GO Marketing.
Top 5 Videos from Google’s SEO Guru, Matt Cutts
JUNE 24, 2013
In the SEO world , there’s no bigger name than Matt Cutts, the Head of Webspam at Google (read: the leader of the SEO world.) Matt wears colorful t-shirts, polos, runs ultra marathons and is a genuinely nice guy. A few times a week he posts a new YouTube video on the Google Webmaster Help YouTube Channel. Is WordPress or Blogger better for SEO?
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
What are the best strategies for promoting social content (and which bad ideas should be avoided)? Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. steps to rank your video higher on YouTube by iMedia Connection. ” stage to the “how do I do it?”
What Google Really Doesn’t Want You To Know About Search
JUNE 15, 2015
Anyone who watched Apple’s WWDC keynote the other day or the Google I/O keynote a couple weeks back probably noticed an interesting trend: Both Apple and Google really want to search inside your apps (see here and here ). It used to be that when you thought about search, you really thought more about a company—Google—that you thought about an activity. Read on and see.
10 reasons why Twitter is content marketing’s best friend
grow - Practical Marketing Solutions
OCTOBER 28, 2013
Maybe they have dabbled in YouTube or a blog. You should curate a list of your best teachers on the web … the people you respect as thought leaders. Let’s say you do a web search for “Best vacation spots in Spain” and your top two results are blog posts. by Jorge Gonzalez del Arco Thanks for the suggestion on creating a “best teachers”. As you.
What Your Business Needs To Know About Google+
It's All About Revenue
JULY 8, 2011
by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. Google+ is aiming at Facebook, LinkedIn and Twitter users. At its core Google+ is a social media platform, much like Facebook. Not yet.
How to Optimize Your Business YouTube Channel
MAY 9, 2016
YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. If you’ve already invested in creating a YouTube channel for your business, Brafton offers an infographic that shows 10 ways businesses can optimize their video marketing efforts. Search-friendly video tags: YouTube runs on algorithms to help users find desired content.