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B2B Memes
MAY 31, 2012
If you want your content to work, write for people, not for search engines. The moment you achieve that precious optimization, Google changes its algorithm and reverses all your gains. ” The best strategy for bringing your content to the attention of your target readers, he suggests, is to make it clean, clear, and useful.
B2B Memes
JUNE 18, 2012
The best recent example, perhaps, comes from Kashmir Hill’s Forbes.com story last February recapping Charles Duhigg’s New York Times article on consumer marketing and data mining. What I see, rather, is someone who is intensely interested in Duhigg’s subject matter, admiring of his work, and intellectually engaged with his ideas.
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