Trade Press Services

SEPTEMBER 18, 2023

Google is a mainstay of the modern digital landscape. More than a search engine, Google offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Paid tools such as Google Ads or Domains offer opportunities for brands looking to amplify their messaging.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Marketing Insider Group

MARCH 10, 2021

When you consider that Google’s search volume is estimated at 5.8 There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. What Are Google SERP Features? Did you know that 51% of searches end without a click-through?

SERP 278

SERP Paid Search Agency Features Companies 278

Directive Agency

OCTOBER 26, 2023

What Is Google Ads’ “Enhanced Conversions”? Enhanced conversions is Google’s answer to third-party data depreciation and the need for better first-party customer data. Google leverages the behavior of observed groups to predict the behavior of unobserved groups, all without identifying specific individuals.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Google Ads 52

Optinmonster

MARCH 11, 2021

Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step. Setting Up Your Google Analytics Account.

Marketing Analytics Tools 129

Marketing Analytics Tools Analytics Google Conversion 129

Marketing Insider Group

JULY 11, 2023

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. As you utilize the following strategies, recognize that it’s not about what you think is best for everyone else. The best ads feel organic and are part of a personalized experience. However, getting a good return on ad spend is challenging.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

KoMarketing Associates

FEBRUARY 5, 2019

On the most basic level, it’s the results that are showing up on Google. Google’s search algorithm is constantly evolving. In fact, Google updates its algorithm hundreds of times each year. For each element, I’ve provided an example and SEO best practices to consider. Best Practices. Best Practices.

SERP 120

SERP Features Top of Funnel Display 120

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Vidyard

JULY 28, 2021

Feeling a little lost on the best way to serve up that CTA in relation to your video content? How to Use Video CTAs on YouTube 4. Here’s an example you’ve probably seen (or heard) before on YouTube: “Subscribe and ring that bell!” Some varieties of CTA require complicated setup through Google Ads. Contents 1.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Optinmonster

DECEMBER 23, 2019

Now meet Google Search Console, Google’s open-book resource for all your SEO questions. It’s comprehensive, impressively accurate and, best of all, 100% free. If you’re serious about creating killer content that ranks, Google Search Console isn’t just a “nice-to-have,” it’s an absolute must. Get ranked on Google.

Google 62

Google Domain Lead Scoring Lead Ranking 62

Hubspot

JANUARY 29, 2020

That's why Google ads keyword planner is an important tool for marketers. Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy. As you can see from the example above, Google gives you a wide range for the MSV.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Hubspot

DECEMBER 13, 2018

Imagine this -- you're having friends over for a dinner party, and your recipe (which you found on Google) calls for spiralized zucchini noodles. On your smartphone, you Google "spiralizer" and find this: Among the first results you see are Williams-Sonoma's spiralizer products. Set Up a Google Merchant Account. Here's how: 1.

Google 66

Google Terms and Conditions eCommerce Template 66

Optinmonster

DECEMBER 8, 2023

Are you looking for the best coming soon plugin for your WordPress site? In this article, you’ll learn about the 12 best coming soon plugins for WordPress. Slim Maintence Mode Best WordPress Coming Soon Plugins Here are our picks for the best WordPress maintenance mode and coming soon plugins for 2023! SeedProd 2.

Best Practices 101

Best Practices Landing Pages Template Work Management 101

Sprout Social

APRIL 26, 2023

Conducting social media experiments is one of the best ways to evaluate what content your team should be spending more time on. And there are plenty of ways you can use this experiment to feed how you structure your LinkedIn content, and your LinkedIn best practices. A UTM is a basic code snippet added to the end of your URL.

Linkedin 105

Linkedin Ad Frequency Social Media Marketing Analytics Tools 105

Sprout Social

MARCH 16, 2022

The best way to pick the right metrics is to ask yourself: what are my channel-specific goals ? People sharing your content is one of the best ways to organically reach new eyes in an algorithm-satisfying way. Stand-out YouTube video metrics. The platform is often touted as the most popular search engine behind Google.

Video Marketing 123

Video Marketing Youtube Click Rate Allocation 123

Stevens & Tate

JANUARY 20, 2023

It’s why Google AdWords continues to be popular with advertisers. Inside AdWords’ Smart Display Ads Smart display ads are ads that are automated by Google. Google will also automatically find placements for your ad. There are a number of advantages to creating your ads this way.

Adwords 85

Adwords Cost per Acquisition Display Intent 85

Conductor

OCTOBER 11, 2022

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Hubspot

NOVEMBER 25, 2020

From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. But, to be fair, if Google doesn't pay much attention to them, why should you? These are words that help you compose sentences and connect ideas together, and they don't have much impact on Google's search results.

SEO 101

SEO Keywords Differentiation Google 101

Brightedge

JANUARY 20, 2022

Google released new Search Console features that will help site owners prepare for its February update. A tentative rollout by Google of a “Shops” section on some mobile results pages will also be good news for e-commerce merchants. Google to Roll Out Page Experience to Desktop Websites in February. Not necessarily.

SEO 59

SEO Allocation Webinar Metrics API 59

Optinmonster

MAY 16, 2023

In the end, we will share some of the best off-page SEO techniques with you. Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines. Search engines, like Google, value these endorsements and use them as an SEO ranking factor.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Outgrow

NOVEMBER 30, 2022

Using the best keywords and thumbnails on the video helps increase visibility on platforms like YouTube and boost click-through rates. You can use YouTube rank checker tools to keep track of your performance and find the right optimization steps for your video. Google Earth: Homeward Bound. Sephora (User Generated).

Marketing Budget 138

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 138

Marketing Insider Group

JANUARY 27, 2020

The best way to do that – and statistics back it up – is content marketing. Here are a few we’ve found handy, especially for startups on a budget: Google Docs : You don’t need to spend money on a word processor when you can get Google Docs simply by having a Gmail account. You’re a startup.

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

Brightedge

JANUARY 20, 2022

Google released new Search Console features that will help site owners prepare for its February update. A tentative rollout by Google of a “Shops” section on some mobile results pages will also be good news for e-commerce merchants. Google to Roll Out Page Experience to Desktop Websites in February. Not necessarily.

SEO 52

SEO Allocation Webinar Metrics API 52

Marketri

NOVEMBER 8, 2023

Some great places to start building this trust are by having both a robust and accurate Wikipedia page and a Google Knowledge Graph. The best results will always come from using compelling storytelling techniques to both entertain and engage. Host the videos on your company or brand YouTube channel.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. 3 UTM parameter best practices. In the past, we’ve written about the best ways to personalize your optins to get higher conversions. Urchin Tracking Modules (UTMs) are a set of 5 parameters you can use to make any URL uniquely trackable.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

ClearVoice

JUNE 2, 2023

Probably Google. Google is the world’s most popular search engine and the most popular website. So much so that in 2006 “Google” was officially recognized as a verb. Google also owns the second-largest search engine, YouTube. Focusing on Google alone could make you miss out on other key traffic sources.

Privacy 64

Privacy Cross-Selling SEO CAN-SPAM 64

Hubspot

DECEMBER 19, 2019

For example, an old client wanted their business to show up in Google's knowledge panel. That's the panel on the right side of a Google results page with a business's hours, website, contact information, images, and related searches — all data that exists in Google's Knowledge Graph (more on this in just a minute). Image Source.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Biznology

JULY 28, 2015

Bringing SDL SM2, Inkybee, and Google Search into GroupHigh. SDL SM2 , Inkybee , Google Search, and especially GroupHigh serve very particular purposes to me. To me, SM2 has the best bulk research tool because it’s a social media metric and analytics tool. So, to me, Inkybee is the best research tool.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

AUGUST 1, 2017

Whether or not your photos, title, description, and graphics render correctly isn’t as serendipitous as it is on Google or Facebook. Here’s how to make it work on Drupal , WordPress ( Yoast should do) , and Joomla (if you’re even the littlest bit confused at this point, please share this URL with your IT or web person).

Validation 163

Validation Twitter Tools Facebook 163

seo.co

JUNE 8, 2021

If you buy a domain name with a website and ranking, the site is easier to find on Google and other rankings. Having a site for your domain name increases its value a lot more; Google knows that custom websites with unique content are worth more to users than parking pages. with Google Analytics. Use Social Media.

Domain 98

Domain Work Management Copyright Ideal Customer Profiles 98

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. These backlinks, originating from popular social platforms like YouTube, serve a dual purpose.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Optinmonster

APRIL 23, 2020

But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Domain Age, URL, and Authority. Learn how to rank #1 on Google with our Ultimate Guide to SEO in 2020. Understanding SEO, or “How Do I Rank Higher on Google?” On page 2 of Google. Technical SEO.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

Optinmonster

JULY 24, 2019

In fact, tools like Google Analytics make it super easy to make the data-driven decisions that are going to help your eCommerce store or publishing site succeed. In this article, we’re going to show you how to add Google Analytics to your WordPress site. If you’ve ever been intimidated by Google Analytics in the past, don’t worry!

Marketing Analytics Tools 46

Marketing Analytics Tools Analytics Google Work Management 46

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. Google+: 111 million users. Youtube: 1.5 Google statistics. Google processes 100 billion searches a month. 91.47% of all internet searches are carried out by Google.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

RebelMouse

APRIL 5, 2023

Tracking SmartNews Referral Traffic We track SmartNews referral traffic in Google Analytics (GA), and easily support tracking for both current GA (Universal Analytics) and the latest GA (GA4). SmartView, which is SmartNews’ equivalent to Google AMP, loads a fast, clutter-free reading experience. FAQs Want to know more about SmartNews?

Practices 52

Practices Best Practices Mobile Advertising Validation 52

ConvertKit

MAY 26, 2021

Google can’t stop killing products. From a never-ending stream of acquihires to discarding products both great ( I still miss Google Reader ) and not-so-great ( I’m having flashbacks to Google+ ), the tech giant has earned a reputation for poisoning products in their prime. Image via Google.

RSS 69

RSS Work Management Marketing Management Paid Search Agency 69