Zoominfo

OCTOBER 20, 2021

With the abundance of information available online, you can learn new skills and broaden your knowledge with a simple Google search. Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you’re like most of us, the answer is a lot. Watch here 3.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). Google says that 90% of people use it to check out brands and products. This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. We’ll cover: How to post a YouTube video.

Youtube 109

Youtube Video Marketing Mobile Marketing Social Media 109

Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. Leading Edge Virtual Event Platforms. Total reviews: 156. Average user rating: 9.35. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And does it matter?) Impressions?

Linkedin 105

Linkedin Ad Frequency Social Media Marketing Analytics Tools 105

Sprout Social

OCTOBER 19, 2020

You’ve used hashtags on platforms like Twitter , Instagram , LinkedIn and even occasionally Facebook. But have you considered using hashtags on YouTube? YouTube SEO is a beast all on its own. What are YouTube hashtags? Why use YouTube hashtags? Hashtags help YouTube understand what your video is about.

Youtube 132

Youtube Video Marketing Keywords SEO 132

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Video Content Is A Great Way To Educate Your Audience Want to help potential customers learn about why your product is the best?

Video Marketing 301

Video Marketing Content Marketing Content Paid Search Agency 301

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Oktopost

JUNE 21, 2022

So, where can eager B2B marketers find the best influencers? The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. Quick Links. Greg McKeown.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Webbiquity

JUNE 21, 2022

Furthermore, more influence equates to more aspirational qualities, which leads to increased brand loyalty and more brand ambassadors. For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Image credit: HubSpot.

Privacy Policies 340

Privacy Policies Branding Brand Identity Multi-Channel 340

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. The best way to find inspiration is to look at other content that is performing well on the platforms you intend to use. A video sitemap helps Google find new or changed content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. 10 Best Social Media Marketing Books to Read in 2020. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston.

Social Media 135

Social Media Social Marketing Media Planning 135

Marketing Insider Group

JULY 11, 2023

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. As you utilize the following strategies, recognize that it’s not about what you think is best for everyone else. The best ads feel organic and are part of a personalized experience. However, getting a good return on ad spend is challenging.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

SocialPilot

JANUARY 15, 2024

Marketers land 66% more qualified leads through video marketing. As per Think with Google, 60% of viewers prefer watching videos online rather than on television. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. How do you best reach decision-makers in a time of ever-changing rules? Generating leads with B2B marketing strategies is not low effort. The days of organic leads from social pages are mostly gone, outside of viral phenomena.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. For example, do you know where your website traffic and leads comes from ? For example, Instagram is visual-heavy, while LinkedIn focuses on professional connections.

Social Networks 186

Social Networks Business Work Management Social Media 186

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. Brevity is Best. Brevity is Best.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Hubspot

NOVEMBER 15, 2019

In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend. To create better, more powerful ads on Google, it can be helpful to receive a Google Ads certificate.

Paid Search Agency 100

Paid Search Agency Ads Google Advertising Agencies 100

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Paid social media can enhance your current marketing efforts by driving more sales and better targeting your prospective leads by using social media.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Heinz Marketing

AUGUST 20, 2019

Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?” I’m not going to walk through step by step on how to set up a campaign because I think most people know how to do that and if not, here’s a YouTube video on how to get started.

Linkedin 68

Linkedin Efficiency Campaigns Effectiveness 68

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. But UGC can also meet middle and bottom funnel goals such as leads and sales. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. Livestreams can take on many forms.

Top of Funnel 148

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 148

Contently

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Top Rank Marketing

JUNE 30, 2023

MediaPost LinkedIn Launches Live Test of Generative AI Posts Microsoft-owned LinkedIn has expanded its testing of optional generative AI technology for the creation of posts on the professional social platform, offering first-draft suggestions to certain users, LinkedIn recently announced. billion in 2023 — up from $251.7

Paid Search Agency 56

Paid Search Agency Budget Programs CMO Advertising Agencies 56

Valasys

JULY 31, 2023

Introduction Have you noticed how lead generation has become the hottest topic in the realm of business success? Well, get ready to turn that dream into reality as we embark on a journey to unlock the secrets of lead generation channels and explore the art of effective customer acquisition. And trust me, the potential is enormous!

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

The Lead Agency

APRIL 14, 2024

Every year, the industry’s best and brightest share their perspectives to tell the online world what’s coming around the corner. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Now, I need to write a social media post for LinkedIn. I go to Google to fact-check.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

MARCH 16, 2022

The best way to pick the right metrics is to ask yourself: what are my channel-specific goals ? Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Stand-out YouTube video metrics.

Video Marketing 123

Video Marketing Youtube Click Rate Allocation 123

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. 16% of consumers follow brands on LinkedIn. Why you should be on LinkedIn.

Social Media 117

Social Media Stats Ideal Customer Profiles Media 117

Vidyard

JULY 12, 2021

A Complete Guide to Social Media Video Get all the benefits and best practices for social media video across platforms. 25 Facts on Using Video in Social Media Marketing from Vidyard Top 25 Facts About Video in Social Media Marketing Are you looking to understand what platforms work best for social media video marketing?

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Navigate the Channel

JUNE 21, 2023

Choosing the social media platform that’s the best fit for your business is about your marketing or business goals and objectives and your target audience. You might choose one platform for your marketing efforts, one that dovetails with your sales efforts, one that is best for customer contact and another for your talent or recruitment goal.

Business 65

Business Social Media Youtube Facebook 65

Outbrain

NOVEMBER 16, 2022

Facebook, Google, YouTube…CPMs have become more expensive on all platforms. When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. YouTube Ads. Google Ads. You don’t need to take Google’s word for it.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Martech

JUNE 7, 2023

In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content. Short-form videos offer an exciting avenue for creating easily shareable content that can lead to much higher reach with minimal effort and cost.

Marketing AI 103

Marketing AI Advertising Channels Video Marketing Youtube 103

Oktopost

APRIL 18, 2022

A recent study of podcast audiences on LinkedIn found that 44% of senior-level employees listen to podcasts regularly. That audience could lead to a breakthrough in your marketing if they engage with you. Jump to Best B2B Podcasts. Lead Generation. Top 11 Best B2B Marketing Podcasts for 2022. Image Source.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

QuanticMind

JULY 31, 2023

While it’s estimated that Meta and Twitter will see slight declines, other major social platforms will see increases in users, led by Reddit, TikTok, and LinkedIn. Google Performance Max to offer control over brand traffic [:03] Google recently launched a new feature to improve where advertisements appear—and where they don’t.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

The Marketing Blender

MARCH 22, 2024

These are our best tips for helping you focus on what matters. Whether it’s boosting brand awareness, generating leads, or improving conversion rates, setting clear and measurable goals is crucial. These could include LinkedIn, email marketing, content marketing, or SEO. They often listen to podcasts or YouTube videos.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

SocialPilot

DECEMBER 6, 2023

The Facebook Algorithm Facebook is the leading social media platform, with over 2.9 The YouTube Algorithm YouTube is capable of keeping its users hooked for hours, thanks to its ranking signals which are as follows: Watch history: YouTube places major emphasis on your watch history and recommends content based on your past views.

Social Media 83

Social Media Paid Content Media Lead Ranking 83