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Customer Experience Matrix

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Next-Generation Marketing Automation Systems Target Small Business

Customer Experience Matrix

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., and have the system return the best matching results.

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Venntive Adds Communities to Small Business Marketing Automation and CRM

Customer Experience Matrix

The best I could do was take a whirlwind tour of the system and capture some screenshots. lead scores are created in two ways: conventional user-created scoring rules, and automated predictive modeling. Activity values can be set to decay as time passes, which is one hallmarks of advanced lead scoring.