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Biznology

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How to find your best B2B prospects

Biznology

Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. Use analytics to build a profile of your best customers, and use that model to find lookalikes. Beef up your LinkedIn skills.

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How even social media & social selling experts are getting LinkedIn wrong – Part 2

Biznology

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

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How you can grow your traffic and business–without Google

Biznology

In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. In short, how can you grow your traffic and business without Google? In many ways, Google’s loss I described last time is social media’s gain. Follow industry best practices for growing your email list.

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5 blog post ideas that take less than two hours to write

Biznology

I find that starting the post with a lead-in like “I received this question and wanted to share my response” is an effective way to structure the post. Why not make your LinkedIn or Quora comments do double-duty? Leveraging this technique is simple. Tip #3: Interview an SME and upload the transcript. Time spent: 1.5-2

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Inclusive Communication: What are YOU Saying?

Biznology

Her words came home to roost for me this past week when I posted on LinkedIn about a course I had taken called, “How to become an Anti-Racist Leader.” This can lead us to be afraid to engage in difficult or risky conversations. That’s not leading, that’s following. Be well, stay well, lead on.

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Where is B2B marketing headed in 2020? 7 predictions

Biznology

B2B marketers are expanding their roles from just cranking out lead generation campaigns to stepping in as managers of the prospect and customer relationship, in partnership with their sales counterparts. Business buyers are already using their Siri, Alexa, Hey Google and Cortana devices to identify potential vendors.

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Search isn’t about search anymore, it’s about social

Biznology

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want? Influencer Outreach.

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