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ANNUITAS
AUGUST 27, 2020
We’ve all been there – we see a catchy headline on LinkedIn or Google, we click through only to be greeted with a form asking for the equivalent of your life story. The information you collect should be the information that marketing and sales need to be able to qualify a lead.
ANNUITAS
AUGUST 11, 2015
In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?”. I even used one of the best scenes from Monty Python’s Holy Grail to describe the marketing bridge of death. It turns out, he knew quite a bit. So what are you waiting for?
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