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Google AdWords Average CTR and Best Practices

WebMarketCentral

It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. So—how can you optimize your Google AdWords CTR to beat those averages? 1.2%, 1%-2% and 3%-5%.

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Best of 2007: Articles and Blog Posts on Google AdWords

WebMarketCentral

The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. Give the Google Content Network another try by John W.

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Examining Google's Practices

WebMarketCentral

Is Google turning into Pat? I hope not; I remain a fan and prefer to believe there's still hope for Google —and I'm not saying that merely out of fear of retribution. These tools have been used for years, but Google apparently decided recently that it no longer likes them. That's not the only way Google messes with SEOs.

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Best of 2008: Web Analytics

WebMarketCentral

Here's a brief review of some of the best posts written recently about web analytics. The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic.

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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Where can you find the best SEO tools and resources (I mean, other than here)? What are some of the best tools and techniques for competitive SEO research? Which commonly-held beliefs about Google's algorithm are true, and which are myths? Looking for a concise explanation of the different types of redirects?

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Best of 2008: AdWords Tips and Tactics

WebMarketCentral

While Google AdWords certainly isn't the only option for search engine marketing, it's by far the biggest. Here are a few of the best blog posts about AdWords from last year, covering topics such as getting results from the content network, using the conversion optimizer, and reporting.

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Best of 2008: SEO Guidance, Part 2

WebMarketCentral

Which resources are best for accelerating your SEO learning curve? How can you get a site indexed by Google News? And what does the future of search hold—according to Google? Get the answers to these questions and others here in more of the best blog posts and articles about SEO from the last year.

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