Everything Technology Marketing

JULY 17, 2013

It is through content that many other online marketing channels flow best. If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. The firm that does the best job educating them is often the one that wins the business. Content is king.

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Everything Technology Marketing

APRIL 8, 2010

Also make sure you segment your target markets according to demographics, psychographics, and business environment to identify the segments that are the best fit for your company's offering; segments that have the most to gain by becoming your customers. What are the drivers in their industry that impact profitability?

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Everything Technology Marketing

MAY 24, 2010

Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision? Now imagine the information customers are finding is yours.

Work Management 100

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