Biznology

JANUARY 28, 2014

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s conflicted.

Google 80

Google Advertising Agencies Cross-Selling SEO 80

Biznology

MAY 16, 2016

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords. The amazing thing about Google Adwords is that it practically does the research for you.

Keywords 133

Keywords Research SEO Adwords 133

Biznology

JUNE 23, 2015

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet. In the past, this was not the case. And not only Twitter, either.

Google 80

Google Marketing Analytics Tools Adwords Social Media 80

Biznology

APRIL 14, 2015

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages. What counts as a high-quality site according to Google?

Google 80

Google SEO Adsense PageRank 80

Biznology

APRIL 21, 2015

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Google is releasing the mobile friendly update on April 21st.

Google 80

Google PageRank Mobile Marketing Search Marketing 80

Biznology

APRIL 7, 2015

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience.

Google 80

Google Word of Mouth SEM Allocation 80

Biznology

JULY 22, 2014

For most, Google+ is an antisocial network. Over the last few weeks I have been writing almost exclusively about Google+: Google+ on its third birthday and How to be a Google+ success. The first article was a hopeful but disappointed look into the ghost town known as Google+. Google+ did no such thing.

Google 80

Google Communities Network Marketing Youtube 80

Biznology

MAY 12, 2015

No longer will the spoils go to the sites with the best links and optimization, it’ll go to the sites that are most engaged with their communities, and it’ll go to the sites that keep up with the march of technology and trends. Google Prefers Sites with Esprit de Corps. Don’t get Google wrong.

Google 80

Google Youtube Internet Marketing Ad brokers 80

Biznology

DECEMBER 27, 2013

And, while looking through some year-end reports, I had a chilling thought: What if Google really sticks it to us next year? Now, before we go too far down this path, let’s be clear: I’m not asking whether Google is evil. Each of these companies is doing its very best to take care of its shareholders.

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

APRIL 23, 2014

Google Glass is the first step in the amalgamation of offline and online. Glass may not be the best device you’ve ever held in your hands. Glass is, in my opinion at least, the best glimpse into what future brings to us. Offline Marketing Social Media Marketing Facebook Google Google Glass Mark Zuckerberg'

Google 80

Google Privacy Internet Marketing Barriers 80

Biznology

MARCH 31, 2015

Last week I shared a couple Google Webmaster Tools tips and tricks with you. I saved the best for last. If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you!

Google 80

Google Tools Tips RSS 80

Biznology

JULY 16, 2015

In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. In short, how can you grow your traffic and business without Google? In many ways, Google’s loss I described last time is social media’s gain. Follow industry best practices for growing your email list.

Traffic 80

Traffic Google Advertising Agencies Mobile Advertising 80

Biznology

JULY 8, 2014

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network.

Google 80

Google Social Networks Network Marketing Communities 80

Biznology

JULY 29, 2014

Even then, while I met the best, most creative people of my life, I only got to know the people who were already members of MetaNet or the smaller communities inside: ArtsWire and Education for the Arts. Google+ Is Potentially Everyone. Does Google Know how Money Plus Is? Do you think Google knows what they have in Google+?

Google 80

Google Network Marketing Social Networks Communities 80

Biznology

APRIL 30, 2018

Step 2: a second email explaining how to share that good experience on Google, Yelp, Facebook or dozens of other sites. The process is called ‘review gating’ and, on April 12, Google updated its terms of service for reviews warning companies to specifically stop the practice. It is also probably best for your marketing efforts.

Google 58

Google Work Management Marketing Management Guidelines 58

Biznology

MARCH 23, 2012

This week Google introduced some significant changes to its widely used analytics offering. The Google Analytics blog tells us “The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. Google Groups.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

MAY 10, 2013

Since there is nowhere on the planet where there are no distractions anymore (or so it seems, at least), the art of listening has been disabled at best and often crippled or even destroyed in the worst environments. And then comes the best part: we wonder why everything doesn’t work well. It can happen because of Google Glass.

Google 80

Google Ethics Internet Marketing Mobile Marketing 80

Biznology

NOVEMBER 5, 2013

I asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.”

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

MAY 27, 2013

Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: Google. image credit: Google.

Communities 80

Communities Google Skype Wikipedia 80

Biznology

MARCH 14, 2012

Our monthly Biznology® Webinar yesterday was called “How to Use Google+ for Business” with Chris Abraham. Chris talked for 30 minutes about how to set up your Google+ personal and business accounts. Are you interested in using Google+ for your company, but don’t know where to start?

Google 80

Google Allocation Business Wikipedia 80

Biznology

SEPTEMBER 25, 2014

Are your in-house writers lost in Google-land? ” These writers are lost in Google-land. Other writers may come from a print background and are fairly clueless about online writing best practices. It’s best to ask detailed questions about how they keep up with industry trends and review their work. Easy, right?

SEO 80

SEO Google Training Webinar Metrics 80

Biznology

OCTOBER 14, 2013

Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity.

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

DECEMBER 21, 2020

No matter the industry and niche you operate in, ranking high on Google is not only important but necessary if you are to grow your company online and offline. The online world is becoming a more nefarious place by the day, and Google is doing everything it can to protect the digital audience. Here’s what you should know.

Lead Scoring 197

Lead Scoring Lead Ranking SERP Mobile Marketing 197

Biznology

MARCH 21, 2013

It used to be that Google was a secretive entity and it was all up to trial, error, and guesswork to determine what it was thinking about your website. To some extent this is still true, however Google has become somewhat more transparent about its practices in recent years. As they say, the best offense is a good defense.

Google 80

Google Link Building SEO Transparency 80

Biznology

JANUARY 22, 2018

Resources: Use brainstorming, Google , or another source like an industry association. Check that you’re making good choices with a quick Google search. The best solutions: Lower costs by 5X or 10X, whether in dollars or time saved. Action: List the top problems in your field. Action: List the top problems in your field.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Biznology

SEPTEMBER 17, 2012

The GPS for a website and any brand’s online effort is Google Analytics. When Google Analytics was released in 2005, it was a watershed event for any brand doing business on the internet. Google made available sophisticated analytic software for free. How do you navigate Google Analytics. And less may be more.

Marketing Analytics Tools 80

Marketing Analytics Tools Analytics Google Planning 80

Biznology

MARCH 1, 2012

One of the oddest things about all the updates that Google has made over the last few years concerns the lack of impact that some of the changes have had on some businesses I know. Google Panda and other ranking algorithm changes have caused significant drops in traffic for many of these companies. Image via CrunchBase.

Conversion Rate 80

Conversion Rate Lead Scoring Lead Ranking Google 80

Biznology

AUGUST 27, 2013

If you earn a lot of money in the United States , it behooves you to hire the best tax lawyer in order for you to exploit tax loopholes to the full extent — and letter — of the law; however, what would happen if all the loopholes were closed? It’s the same thing with search engine optimization (SEO) and Google. .

Google 80

Google Social Media PR CAN-SPAM 80

Biznology

FEBRUARY 6, 2012

It’s an oft-repeated theory within the SEO community: Google (and other search engines) provide higher search rankings to older sites. The truth is that no one knows what the ranking factors are for Google, Bing, or any search engine, except the engineers themselves–and they ain’t telling. Image via CrunchBase.

Google 80

Google SEO Domain Correlation 80

Biznology

AUGUST 16, 2011

Maybe the reason why you can't even quite get into the top-five or number-one spot on Google search is because you're not spending enough time or money getting the best Web host and Web server you can afford and then optimizing how your serve your Web pages , especially when your modern CMS is backed by a database. by Chris Abraham.

Adsense 80

Adsense Industry CMS Google Long Tail Marketing 80

Biznology

JUNE 1, 2012

You’ve probably heard about the various black-and-white animals that Google has named its new search ranking algorithms for. If you are in that situation, and your response is to try to find out what Google is looking for now, that’s probably not the best response. Image via CrunchBase. It shakes your confidence.

Google 80

Google Search Marketing High Quality Lead Rules 80

Biznology

JANUARY 10, 2022

Reducing the “Google tax.” ” Google remains the most important source of traffic for most websites, especially for the generic terms that are critical to attracting people who don’t know you. But why are we content to pay the Google tax on branded search keywords? Ruth Stevens. Review and reflect.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Biznology

AUGUST 6, 2012

Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. The bad new is that Google Penguin builds negative ranking factors into the algorithm that punish apparent link building efforts. Why is this important? Internal Links.

Google 80

Google Ad Building Domain Blogger 80

Biznology

OCTOBER 27, 2010

But the venerable old Yellow Pages does have some distinct advantages over Google that have not been exploited, which I've shared with several regional Yellow Pages companies over the years. So, what advantages could the Yellow Pages possibly have over Google? And, even better, Google can't do it. The nerve of them!)

Google 80

Google Paid Search Agency Advertising Agencies Internet Marketing 80

Biznology

NOVEMBER 4, 2010

I am seeing this with Google's Place Pages. The trouble is that the obsession with rankings often overshadows the other useful business reasons to optimize a Place Page in Google. They have a general idea of what they want and they are asking for Google to sort through the entire group of options and make sense of too much information.

Lead Scoring 80

Lead Scoring Lead Ranking Google Wikipedia 80

Biznology

JANUARY 30, 2012

.” Below the fold once meant that you keep the good stuff on the upper half of a broadsheet newspaper page, but on the Web it has come to mean that you put the best content at the top of the screen so that people don’t need to scroll down to see it. If you haven’t seen it, check out the Google browser size tool.

Google 80

Google Wikipedia Content Tools 80

Biznology

JUNE 1, 2010

There does seem to be an app for just about anything when you own an iPhone, so you'd think that Google might be worried about Apple's big lead in the important mobile marketplace. I think that things are going just as Google has hoped. But that's not the real reason that Google isn't worried about apps. Read on to find out why.

Google 80

Google Budget Programs API Mobile Advertising 80