Paul Gillin

AUGUST 4, 2011

LinkedIn is all about efficiency, but Facebook is about generating discussion, even if it’s around trivial things. Cisco is also terrific a generating discussion. That’s a great way to generate word-of-mouth, because posts are shared with people’s friends. Conversation Equation. million likes*. Be Colorful.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

OCTOBER 11, 2012

The best way to provoke discussion on LinkedIn is to ask questions. The Sales Best Practices group on LinkedIn has a different membership than the Construction Professionals group. and JotURL make it easy to shorten links and then track the number of clicks they generate. Here are 15 of my favorite tips. Ask Questions.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

MARCH 17, 2013

It’s the best economic model humans have yet invented, but it isn’t perfect. If you read the rest of the Wired story, you see that Gates has his fingers on the pulse of some huge humanitarian issues, and the Gates Foundation is doing some of the world’s best work to address the problems of the desperately poor.

Wikipedia 50

Wikipedia Lead Ranking Organic Leads Positioning 50

Paul Gillin

MAY 27, 2010

Essential Utility Spiceworks represents the best of what B2B communities can accomplish. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. Lead Generator,&# indicating that generosity is part of his business strategy.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

FEBRUARY 22, 2011

It’s the first book devoted exclusively to B2B social media , and the most comprehensive collection of best practices and case studies currently available in print. Generating Qualified B2B Leads with Social Media. Some of the topics we can address include: Building the Business Case for B2B Social Marketing.

Sales Qualified Leads 50

Sales Qualified Leads Case Studies Conference Amazon 50

Paul Gillin

DECEMBER 18, 2011

All you need to submit is your first name, general location, and a picture of the gift you’re sending, and the site will generate a random address. With a well-designed, streamlined interface and smart use of filters, Hipmunk makes it easy to find the right flight or the best hotel. Wantful.com. HipMunk.com. Trippy.com .

Skype 50

Skype Television marketing Amazon User-Generated Content 50

Paul Gillin

APRIL 18, 2012

This makes LinkedIn a compelling new tool for professional networking and lead generation. You can find and engage with people on Twitter whom you could never reach by any other means, and it is arguably the world’s best source of breaking news. It is also a valuable extension of any company’s online presence.

Twitter 50

Twitter Linkedin Facebook Social Networks 50