Generation Best - B2B Marketing Zone

MARKETING FINGER JUNE 2, 2011 Marketing to Influencers [#B2Bchat] How can we harness the opportunities before us to generate buzz, positive word of mouth, and new business referrals? What are the best ways to identify influencers in your industry? “Being good… is different than being worth talking about.” – Andy Sernovitz. Imagine you are tasked with, or involved in, a major purchase decision for your company. Where do you go to for information? Whose advice do you seek and which recommendations carry weight? As marketers, we understand value of word of mouth. Word of mouth is in our nature, and it’s powerful. Pacific / 8:00 p.m. MORE >>	MARKETING FINGER APRIL 11, 2012 How to Demonstrate the ROI of Social Media Do you currently measure the leads generated from social media? What is the best way to do so? As social media marketing matures from “something we have to do”, to “something we have to do well”, the question of social media ROI begins to rear its ugly head. But for the strategic marketer, the question may not be as intimidating. Join us for our latest online discussion with leading B2B marketers as we tackle the question: How to demonstrate the ROI of social media. Does your organization / your client have lead gen. targets for social media? Pacific, 8:00 p.m. Eastern. MORE >>	RECENT POSTS APRIL 11, 2012 \| MARKETING FINGER How to Demonstrate the ROI of Social Media FEBRUARY 2, 2012 \| MARKETING FINGER How to Turn Followers and Fans into Leads (and when not to) OCTOBER 4, 2011 \| MARKETING FINGER Balancing the Demand Equation: a Twitter Chat with Adam Needles on his new book JULY 30, 2011 \| MARKETING FINGER The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways JUNE 2, 2011 \| MARKETING FINGER Marketing to Influencers [#B2Bchat]
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MARKETING FINGER OCTOBER 4, 2011 Balancing the Demand Equation: a Twitter Chat with Adam Needles on his new book Adam Needles is the Chief Strategy Officer at digital demand generation agency Left Brain DGA, and for our upcoming #B2Bchat, we’re joined by the author as he answers questions related to B2B marketing, demand generation, and his hot new book. How do you define “demand generation”? How can you best market to inactive buyers? b2b marketing #B2Bchat Adam Needles Balancing the Demand Equation book review demand generation twitterThere’s a brand new book that’s making waves in the B2B marketing community. Join us this Thursday, October 5 at 5:00 p.m.! MORE >>	MARKETING FINGER JULY 30, 2011 The Definitive Guide to Marketing Metrics and Analytics: Key Take-Aways Consider setting a ‘best possible outcome’, ‘worst case scenario’ and ‘most likely outcome’ Express these targets in terms of number of leads, amount of incremental revenue to be generated, or in terms of anticipated ROI. Keep 10% of your marketing budget for ‘Marketing R&D’ Experimentation can lead to new best practices. MORE >>	MARKETING FINGER FEBRUARY 2, 2012 How to Turn Followers and Fans into Leads (and when not to) But as social media becomes more accountable, marketers look for ways to generate leads throughout the process. So how do you best turn fans into leads? How do your social media followers fit into lead generation? b2b marketing social media #B2Bchat lead generationOne of the most evident goals of a social media program is to grow the fan base. MORE >>
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