best Generation Related Topics 
Lattice
FEBRUARY 18, 2016
The best and the brightest B2B marketers and salespeople are getting together to tell their story of how they’re braving the transition from traditional lead generation to account-based marketing. The very first #FlipMyFunnel conference of 2016 is about to go down and you want to be there.
Lattice
APRIL 22, 2016
But rather than overthrowing a government, this revolution has completely turned established lead generation tactics on their head, and is shaking up marketing teams from coast-to-coast. If you’re trying to revolutionize your own marketing team and implement ABM, check out highlights from the show to learn some best practices!
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Lattice
OCTOBER 23, 2015
The fact is the best marketers in the world are building predictive marketing organizations. Claudia Hoeffner – Senior Director Demand Generation and Channel Strategy, Acquia @claudiahoeffner. Michelle Kim – Director of Demand Generation, Okta @michellejeank. Melissa Davies – @melissamdavies.
Lattice
DECEMBER 14, 2015
Marketers should no longer focus on passing over leads and instead focus on identifying the best-fit companies, expanding to the right people in the right roles, engaging with the right content and channels and turning customers into advocates and fans. Demand generation, account velocity and up-sell/cross-sell opportunities.
Lattice
APRIL 7, 2016
Predictive vendors can seduce you with the promise of needing only one model to optimize your demand generation process. Unfortunately, building a single model is not the best way to get started. What’s not to like? This approach is easy, fast to deploy, and probably cheaper as well.
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